松果互联网金融项目商业计划书
发布时间：2018-08-24 11:10
【摘要】：2013年以来,互联网和金融的尽速融合推动着互联网金融高速发展,不仅在金融界引起了巨大反响,更在科技领域掀起一波探索创新的浪潮。这一现象的产生以我国的经济发展和深入改革为基础,并在金融发展模式的不断革新中交互影响,得益于我国资本市场的日趋完善和健全。互联网金融模式作为现代信息技术与金融结合的产物,依托着互联网强大的海量数据收集、处理、和挖掘技术,可大幅降低金融市场的交易成本,提供交易效率。如何抓住当前机会,改变竞争态势,是当前企业的一个实现跨越式发展的契机。当前互联网金融产业结构逐渐规模化,随着腾讯、平安、阿里等大型集团企业的体系内互联网金融产业链的整合,整个互联网金融产业同样面临着整个产业链全面的整合与升级。松果互联网金融项目在此背景下展开,为适应和满足当前互联网金融产业链升级的契机和需求,松果项目被创立。本商业计划书从互联网金融的定义和特性出发,通过比较和分析互联网金融服务与传统金融服务的区别和优势,分析互联网对金融行业的影响,引述长尾理论,通过类比长尾的三种力量,来说明分析松果互联网金融项目的机遇和机会。并且对该项目的产品、团队、推进计划,商业模式进行了概述。本论文着重使用了文献研究、数据研究、比较分析、定量与定性分析等方法对当前松果项目进行了相关的宏观微观环境分析进一步详细论文松果互联网金融项目的可行性。随后对本项目的营销战略,人力资源管理,项目管理,财务测算,风险应对策略进行了详细的描述。通过对松果项目全方位的分析描述确认了本项目的可行性,可操作性以及该项目自身在当前的实际意义。
[Abstract]:Since 2013, the rapid integration of Internet and finance has promoted the rapid development of Internet finance, which has not only caused a huge response in the financial circles, but also set off a wave of exploration and innovation in the field of science and technology. The emergence of this phenomenon is based on the economic development and in-depth reform of our country and interacts with each other in the continuous innovation of the financial development model, which benefits from the perfection and perfection of China's capital market. As a result of the combination of modern information technology and finance, the Internet financial model can greatly reduce transaction costs and provide transaction efficiency by relying on the powerful massive data collection, processing and mining technology of the Internet. How to seize the current opportunity and change the competitive situation is an opportunity for enterprises to achieve leapfrog development. At present, the structure of the Internet financial industry is becoming more and more large-scale. With the integration of the Internet financial industry chain within the system of large conglomerates such as Tencent, Ping'an and Ali, The whole Internet financial industry is also facing the integration and upgrading of the entire industrial chain. In order to adapt and meet the opportunities and needs of the upgrading of the current Internet financial industry chain, the Pine Cone Project was established under this background. This business plan starts from the definition and characteristics of Internet finance, by comparing and analyzing the differences and advantages between Internet financial services and traditional financial services, and analyzes the impact of the Internet on the financial industry, citing the long tail theory. Through analogizing the three forces of the long tail, the paper illustrates the opportunities and opportunities of analyzing the Internet financial projects in pine cones. The project's product, team, propulsion plan, and business model are outlined. This paper focuses on the use of literature research, data research, comparative analysis, quantitative and qualitative analysis of the current pine cones project related to the macro and micro environmental analysis of the feasibility of the Internet financial project. Then the marketing strategy, human resource management, project management, financial calculation, risk management strategy are described in detail. The feasibility, maneuverability and practical significance of the project are confirmed by the analysis and description of the pine cone project.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F832
[Abstract]:Since 2013, the rapid integration of Internet and finance has promoted the rapid development of Internet finance, which has not only caused a huge response in the financial circles, but also set off a wave of exploration and innovation in the field of science and technology. The emergence of this phenomenon is based on the economic development and in-depth reform of our country and interacts with each other in the continuous innovation of the financial development model, which benefits from the perfection and perfection of China's capital market. As a result of the combination of modern information technology and finance, the Internet financial model can greatly reduce transaction costs and provide transaction efficiency by relying on the powerful massive data collection, processing and mining technology of the Internet. How to seize the current opportunity and change the competitive situation is an opportunity for enterprises to achieve leapfrog development. At present, the structure of the Internet financial industry is becoming more and more large-scale. With the integration of the Internet financial industry chain within the system of large conglomerates such as Tencent, Ping'an and Ali, The whole Internet financial industry is also facing the integration and upgrading of the entire industrial chain. In order to adapt and meet the opportunities and needs of the upgrading of the current Internet financial industry chain, the Pine Cone Project was established under this background. This business plan starts from the definition and characteristics of Internet finance, by comparing and analyzing the differences and advantages between Internet financial services and traditional financial services, and analyzes the impact of the Internet on the financial industry, citing the long tail theory. Through analogizing the three forces of the long tail, the paper illustrates the opportunities and opportunities of analyzing the Internet financial projects in pine cones. The project's product, team, propulsion plan, and business model are outlined. This paper focuses on the use of literature research, data research, comparative analysis, quantitative and qualitative analysis of the current pine cones project related to the macro and micro environmental analysis of the feasibility of the Internet financial project. Then the marketing strategy, human resource management, project management, financial calculation, risk management strategy are described in detail. The feasibility, maneuverability and practical significance of the project are confirmed by the analysis and description of the pine cone project.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F832
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本文编号：2200637
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