企业主导类公益项目运作个案研究
发布时间：2018-10-29 10:39
【摘要】：随着企业社会责任意识的提升,加之政府的大力引导,大量企业投身到社会公益事业之中,并逐步尝试以开发项目的方式为需求群体提供服务,然而可供参考性的实践模式仍处在探索之中。当前学界多集中研究政府主导或是民间发起的公益项目,而对企业主导类公益项目的研究比较缺乏。论文选取“汇爱”项目这一汇丰中国银行主导发起的公益项目为个案研究对象,通过参与项目运作,跟踪研究企业发起、政府协同投资支持、委托第三方策划监管、一线社会组织操作执行的公益项目的开发与实施管理过程;重点分析项目运作过程中,各协作主体的互动关系和项目运作机制的安排;并以此为基础探讨公益项目采取此运行方式的优势,反思影响项目运作进程及成效的关联性因素,进而探索促进该类项目有效运作的思路,为未来企业主导投资公益事业的项目管理提供借鉴。
[Abstract]:With the promotion of corporate social responsibility awareness, coupled with the strong guidance of the government, a large number of enterprises devote themselves to social welfare undertakings, and gradually try to provide services to the demand groups by way of development projects. However, the practical model for reference is still in the process of exploration. At present, scholars mainly focus on government-led or non-governmental public welfare projects, but lack of research on enterprise-led public welfare projects. This paper selects "Huiai" project, a public welfare project led by HSBC Bank of China, as the case study object, through participating in the project operation, tracking the research enterprise's initiation, the government cooperating with investment support, entrusting the third party to plan and supervise. The development and implementation management process of the public welfare projects operated by the first-line social organizations; Focus on the analysis of the project operation process, the interaction between the main actors and the project operation mechanism arrangement; On this basis, this paper discusses the advantages of adopting this mode of operation of public welfare projects, reflects on the related factors that affect the operation process and effectiveness of the projects, and then explores the ideas to promote the effective operation of such projects. For the future enterprise-led investment public welfare project management to provide reference.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D632.9
本文编号：2297458
[Abstract]:With the promotion of corporate social responsibility awareness, coupled with the strong guidance of the government, a large number of enterprises devote themselves to social welfare undertakings, and gradually try to provide services to the demand groups by way of development projects. However, the practical model for reference is still in the process of exploration. At present, scholars mainly focus on government-led or non-governmental public welfare projects, but lack of research on enterprise-led public welfare projects. This paper selects "Huiai" project, a public welfare project led by HSBC Bank of China, as the case study object, through participating in the project operation, tracking the research enterprise's initiation, the government cooperating with investment support, entrusting the third party to plan and supervise. The development and implementation management process of the public welfare projects operated by the first-line social organizations; Focus on the analysis of the project operation process, the interaction between the main actors and the project operation mechanism arrangement; On this basis, this paper discusses the advantages of adopting this mode of operation of public welfare projects, reflects on the related factors that affect the operation process and effectiveness of the projects, and then explores the ideas to promote the effective operation of such projects. For the future enterprise-led investment public welfare project management to provide reference.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D632.9
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