柬埔寨康普斯珀夜市公司基于价值链的运营管理策略研究
发布时间：2020-12-15 18:47
普斯珀夜市是一组临时的户外摊位,由小商小贩占据,售卖产品。该夜市以温馨舒适而闻名,为附近的居民提供了便捷的购物区域同时满足了他们的家庭需求。此外,夜市友好和轻松的气氛,各种新鲜烹调的美食和蔬菜,物美价廉,种类繁多,让顾客可以享受多样化的体验。来自不同种族背景居民之间的友好互动可以进一步加强社会团结。优美的环境、合理的价格、丰富的娱乐和食物种类吸引游客和居民们多次光顾,这使得逛夜市成了当地居民最喜欢的娱乐活动之一。逛夜市的人们说,他们可以从夜市一头走到另一头悠闲地散步,也可以花点时间寻找想要购买的商品,跟卖家讨价还价,逛街的路上偶尔也能遇到朋友,逛累了还能买点小吃,他们的夜生活很丰富。本文采用了基于价值链的经营管理方法,以及SWOT分析法对实居省夜市的内外部环境进行分析,提出了实居省夜市的发展策略。实居省夜市将运用这些策略从外部环境中获取优势,并通过克服内部不利环境创造竞争优势。这是一次不可多得的经营和管理策划经历。在经营管理过程中,我们运用了大量的图解分析和考核技术并敲定最佳方案,实现企业的长期目标。纵观全程,SWOT分析技术(strength,weakness,opportuniti...
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：136 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter one Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.1.3.1 Theoretical Significance of Night Market
1.1.3.1.1 Significance of Operation Management Theory
1.1.3.2 Practical Implication of Night Market
1.2 Domestic and Foreign Literature Review
1.2.1 Domestic Literature Review
1.2.1.1 Operation Management
1.2.1.2 Operation Methods
1.2.1.3 Operations Strategy
1.2.1.4 Operation in Consumption Market
1.2.1.5 Operation in Night Market
1.2.2 Foreign Literature Review
1.3 Research Content and Questions
1.3.1 Research Content
1.3.2 Research Questions
1.3.3 The Scope Research
1.3.4 Structure of the Thesis
1.4 Research Methodology and Innovation
1.4.1 Research Methodology
1.4.2 Research Innovation
Chapter 2 Theoretical Framework
2.1 Microeconomics Theory
2.2 A Competing Explanation Theory of OM
2.3 Swift, Even Flow Theory of OM
2.4 PEST Analysis Theory
2.4.1 Political Analysis
2.4.2 Economical Analysis
2.4.3 Social Analysis
2.4.4 Technological Analysis
2.5 Porter Five Forces Model
2.5.1 Competitive in the Industry or Night Market
2.5.2 Potential of New Entrants into an Industry
2.5.3 Power of Suppliers
2.5.4 Power of Customers
2.5.5 Threats of Substitutes
2.6 Port’s Value Chain Model and Value Chain Analysis
2.6.1 Port’s Value Chain Model
2.6.2 Value Chain Analysis
2.7 SWOT Analysis
2.7.1 Strengths
2.7.2 Weaknesses
2.7.3 Opportunities
2.7.4 Threats
Chapter 3 Business Environmental Analysis of Kompongspeu Night Market
3.1 The Introduction of Kompongspeu Night Market
3.2 Operation Mode of Kompongspeu Night Market
3.2.1 Analysis the Internal and External Environment of Kompongspeu Night Market
3.2.1.1 Internal Environment of Kompongspeu Night Market
3.2.1.2 External Environment of Kompongspeu Night Market
3.3 Exterior Environment Analysis of Kompongspeu Night Market
3.3.1 Political Factors
3.3.2 Economics Factors
3.3.3 Socio-Culture Factors
3.3.4 Technological Factors
3.3.5 Environmental Factors
3.3.6 Legal Factors
3.4 Interior Analysis of Kompongspeu Night Market
3.4.1 Product System
3.4.2 Price Management
3.4.3 Service Operation
3.4.4 Competitors Analysis
3.4.5 Graphical Representation of Gender
3.4.6 Graphical Representation of Age
3.4.7 Graphical Representation of Marital Status
3.4.8 Graphical Representation of Discipline
3.4.9 Graphical Representation of Education
3.4.10 Graphical Representation of Income
Results Drawn by Researcher
Reliability of Questionnaire
Chapter 4 Existing Practices Status & Issues of Kompongspeu Night Market
4.1 The Existing Practices of Kompongspeu Night Market
4.2 The Existing Issues in Kompongspeu Night Market
4.2.1 Economic Condition
4.2.2 Inefficiency of the Technologies and Control Systems
4.2.3 Lacking Sales Performance and Product Demand
4.2.4 The Surplus of Cottage
4.2.5 Inferiority of Environmental Sustainability Program
4.2.6 Lack of Advertisement Strategy
4.2.7 The Lack of Risk Management System
4.2.8 Inadequacy of Employee Training Programs
4.2.9 The Communication Insufficient of Internal Department
Chapter 5 Operation Management Based on Value Chain in Kompongspeu Night Market
5.1 Operation Management
5.1.1 The Scope of Operations Management
5.1.1.1 Forecasting
5.1.1.2 Capacity Planning
5.1.1.3 Facilities & Layout
5.1.1.4 Scheduling of planes
5.1.1.5 Inventory Management
5.1.1.6 Quality Assurance
5.1.1.7 Motivation and Training
5.1.2 The Transformation Roles in Operations Management
5.1.3 The Key solutions for Today’s Night Market Operations
5.1.3.1 Innovating
5.1.3.2 Quality Problems
5.1.3.3 Risk Management
5.1.3.4 Competition in the Global Economy
5.2 Operation Mode of Kompongspeu Night Market
5.2.1 Quantitative Mode
5.2.1.1 Performance Metrics
5.2.1.2 Analysis of Trade-Offs
5.2.1.3 Degree of Customization
5.2.2 A Systems Mode
5.2.2.1 Establishing Priorities
5.3 Operation Management Based on Value Chain
5.3.1 Primary Activities
5.3.1.1 Inbound Logistics
5.3.1.2 Operations
5.3.1.3 Outbound Logistics
5.3.1.4 Marketing and Sales
5.3.1.5 Service Activities
5.3.2 Support Activities
5.3.2.1 Procurement （purchasing）
5.3.2.2 Human Resource Management
5.3.2.3 Technological Development
5.3.2.4 Firm Infrastructure
Chapter 6 The Implementation of Operation Management Based on Value Chain inKompongspeu Night Market
6.1 Management System Support
6.1.1 Organizational Structure Improvement
6.1.2 Marketing Operation System
6.2 Operation Management Model
6.2.2 Value Chain Analysis
6.2.2.1 Primary Activities Analysis
6.2.2.2 Support Activities Analysis
6.3 Procurement
6.3.1 Overview of Public Procurement
6.3.2 Role and Importance of Procurement process
6.3.3 The 7 Steps of a Strategic Procurement Process
6.3.4 Concerns of Procurement
6.4 Human Resource Management
6.4.1 Intensive Recruitment Programs
6.4.2 Employees Training Programs
6.4.3 Relationship Between Staffs and Customers
6.5 Technological Development
6.5.1 Maintaining Technical Excellence
6.5.2 Protecting a Company’s Knowledge Base
6.5.3 Managing and Processing Information of Business
6.6 Infrastructure
6.6.1 Types of Infrastructure
6.6.2 Location Facilities
6.6.3 Strong Leadership
6.6.4 Technology Advancement
6.6.5 Service and Product Portfolio
Chapter 7 Results Conclusion
7.1 Conclusion
7.2 Research Limitations
7.3 Innovation
7.4 The Shortages of the Research
7.5 Directions of Future Study
Reference
Appendix
本文编号：2918735
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：136 页
【学位级别】：硕士
【文章目录】：
Acknowledgements
摘要
Abstract
Chapter one Introduction
1.1 Research Background and Significance
1.1.1 Research Background
1.1.2 Research Purpose
1.1.3 Research Significance
1.1.3.1 Theoretical Significance of Night Market
1.1.3.1.1 Significance of Operation Management Theory
1.1.3.2 Practical Implication of Night Market
1.2 Domestic and Foreign Literature Review
1.2.1 Domestic Literature Review
1.2.1.1 Operation Management
1.2.1.2 Operation Methods
1.2.1.3 Operations Strategy
1.2.1.4 Operation in Consumption Market
1.2.1.5 Operation in Night Market
1.2.2 Foreign Literature Review
1.3 Research Content and Questions
1.3.1 Research Content
1.3.2 Research Questions
1.3.3 The Scope Research
1.3.4 Structure of the Thesis
1.4 Research Methodology and Innovation
1.4.1 Research Methodology
1.4.2 Research Innovation
Chapter 2 Theoretical Framework
2.1 Microeconomics Theory
2.2 A Competing Explanation Theory of OM
2.3 Swift, Even Flow Theory of OM
2.4 PEST Analysis Theory
2.4.1 Political Analysis
2.4.2 Economical Analysis
2.4.3 Social Analysis
2.4.4 Technological Analysis
2.5 Porter Five Forces Model
2.5.1 Competitive in the Industry or Night Market
2.5.2 Potential of New Entrants into an Industry
2.5.3 Power of Suppliers
2.5.4 Power of Customers
2.5.5 Threats of Substitutes
2.6 Port’s Value Chain Model and Value Chain Analysis
2.6.1 Port’s Value Chain Model
2.6.2 Value Chain Analysis
2.7 SWOT Analysis
2.7.1 Strengths
2.7.2 Weaknesses
2.7.3 Opportunities
2.7.4 Threats
Chapter 3 Business Environmental Analysis of Kompongspeu Night Market
3.1 The Introduction of Kompongspeu Night Market
3.2 Operation Mode of Kompongspeu Night Market
3.2.1 Analysis the Internal and External Environment of Kompongspeu Night Market
3.2.1.1 Internal Environment of Kompongspeu Night Market
3.2.1.2 External Environment of Kompongspeu Night Market
3.3 Exterior Environment Analysis of Kompongspeu Night Market
3.3.1 Political Factors
3.3.2 Economics Factors
3.3.3 Socio-Culture Factors
3.3.4 Technological Factors
3.3.5 Environmental Factors
3.3.6 Legal Factors
3.4 Interior Analysis of Kompongspeu Night Market
3.4.1 Product System
3.4.2 Price Management
3.4.3 Service Operation
3.4.4 Competitors Analysis
3.4.5 Graphical Representation of Gender
3.4.6 Graphical Representation of Age
3.4.7 Graphical Representation of Marital Status
3.4.8 Graphical Representation of Discipline
3.4.9 Graphical Representation of Education
3.4.10 Graphical Representation of Income
Results Drawn by Researcher
Reliability of Questionnaire
Chapter 4 Existing Practices Status & Issues of Kompongspeu Night Market
4.1 The Existing Practices of Kompongspeu Night Market
4.2 The Existing Issues in Kompongspeu Night Market
4.2.1 Economic Condition
4.2.2 Inefficiency of the Technologies and Control Systems
4.2.3 Lacking Sales Performance and Product Demand
4.2.4 The Surplus of Cottage
4.2.5 Inferiority of Environmental Sustainability Program
4.2.6 Lack of Advertisement Strategy
4.2.7 The Lack of Risk Management System
4.2.8 Inadequacy of Employee Training Programs
4.2.9 The Communication Insufficient of Internal Department
Chapter 5 Operation Management Based on Value Chain in Kompongspeu Night Market
5.1 Operation Management
5.1.1 The Scope of Operations Management
5.1.1.1 Forecasting
5.1.1.2 Capacity Planning
5.1.1.3 Facilities & Layout
5.1.1.4 Scheduling of planes
5.1.1.5 Inventory Management
5.1.1.6 Quality Assurance
5.1.1.7 Motivation and Training
5.1.2 The Transformation Roles in Operations Management
5.1.3 The Key solutions for Today’s Night Market Operations
5.1.3.1 Innovating
5.1.3.2 Quality Problems
5.1.3.3 Risk Management
5.1.3.4 Competition in the Global Economy
5.2 Operation Mode of Kompongspeu Night Market
5.2.1 Quantitative Mode
5.2.1.1 Performance Metrics
5.2.1.2 Analysis of Trade-Offs
5.2.1.3 Degree of Customization
5.2.2 A Systems Mode
5.2.2.1 Establishing Priorities
5.3 Operation Management Based on Value Chain
5.3.1 Primary Activities
5.3.1.1 Inbound Logistics
5.3.1.2 Operations
5.3.1.3 Outbound Logistics
5.3.1.4 Marketing and Sales
5.3.1.5 Service Activities
5.3.2 Support Activities
5.3.2.1 Procurement （purchasing）
5.3.2.2 Human Resource Management
5.3.2.3 Technological Development
5.3.2.4 Firm Infrastructure
Chapter 6 The Implementation of Operation Management Based on Value Chain inKompongspeu Night Market
6.1 Management System Support
6.1.1 Organizational Structure Improvement
6.1.2 Marketing Operation System
6.2 Operation Management Model
6.2.2 Value Chain Analysis
6.2.2.1 Primary Activities Analysis
6.2.2.2 Support Activities Analysis
6.3 Procurement
6.3.1 Overview of Public Procurement
6.3.2 Role and Importance of Procurement process
6.3.3 The 7 Steps of a Strategic Procurement Process
6.3.4 Concerns of Procurement
6.4 Human Resource Management
6.4.1 Intensive Recruitment Programs
6.4.2 Employees Training Programs
6.4.3 Relationship Between Staffs and Customers
6.5 Technological Development
6.5.1 Maintaining Technical Excellence
6.5.2 Protecting a Company’s Knowledge Base
6.5.3 Managing and Processing Information of Business
6.6 Infrastructure
6.6.1 Types of Infrastructure
6.6.2 Location Facilities
6.6.3 Strong Leadership
6.6.4 Technology Advancement
6.6.5 Service and Product Portfolio
Chapter 7 Results Conclusion
7.1 Conclusion
7.2 Research Limitations
7.3 Innovation
7.4 The Shortages of the Research
7.5 Directions of Future Study
Reference
Appendix
本文编号：2918735
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