用于郊野公园的旅游体验服务设计系统研究

发布时间：2018-01-14 21:17

本文关键词：用于郊野公园的旅游体验服务设计系统研究　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着社会经济的飞速发展,人们对休闲、旅游、娱乐方面的需求呈现出多样化和个性化的特点,特别是旅游业方面,各具特色的景区公园应运而生,如郊野公园这种类型的公园,它既能保护自然资源又距离城市较近,而且方便居民休憩娱乐。郊野公园最早出现在英国等欧洲国家,香港是我国最早建立郊野公园的城市,深圳、北京和上海等城市紧随其后开始建设郊野公园。随着生态文明建设的推进和国民环保意识的增强,郊野公园得到了进一步的关注和发展。郊野公园是一种新型的公园类型,其概念在国内外还没有得到统一,各方面的研究也不够完善,尤其是在游客体验等方面还存在很多空白点。如何明确郊野公园的概念,为其找到大众所接受的独特定位;如何深入发展郊野公园的体验式旅游和个性化休闲;如何兼顾保护自然资源的要求和满足游客休憩的需求,是郊野公园发展历程中必须解决的问题。本论文通过调查研究国内外郊野公园的起源发展及现状,发现我国郊野公园存在如下问题:首先,郊野公园对于普通大众来说是一个新兴的概念,需要学习了解;如何向大众推出郊野公园,提高其知名度是值得我们研究的课题。其次,郊野公园和现有的其他公园,具有区域面积广、环境复杂等特点,传统形式的标识引导远远不能满足广大游客在郊野公园的导向信息需求,我们提出设计现有信息技术和野公园特点的智能导向系统。第三,郊野公园服务设施少,我们需要服务设计的理念,设计出为游客带来良好体验的服务设计系统。本论文以上海市崇明县长兴岛郊野公园为研究对象,通过实地调研长兴岛郊野公园的区域历史文化背景、自然资源和规划建设情况,以生态设计的原则,在不破坏原生态的基础上,通过借助本土自然资源,来增加郊野公园的野趣美。我们通过对潜在的郊野游客的调查访谈,在以人为本的设计原则下,细分用户模型、延伸个性化服务,通过建立郊野公园网上虚拟社区等手段,对郊野公园的旅游体验系统进行系统规划设计,制订了详细的服务接触点设计方案。我们确定了以移动端即时信息服务和传统引导系统相结合的方式作为设计路径,其中线上服务部分运用交互设计的知识,对长兴岛郊野公园app进行详细的逻辑流程设计,并进行视觉化的展示方案设计;线下服务部分运用人机工学等知识,结合线上app,进行长兴岛郊野公园标识导向系统设计以及郊野设施和传统设施的选择。本文的创新点在于分析现有旅游产品同质化竞争现象,以差异化的视角突出郊野公园独特定位,结合服务设计、信息技术、工业设计等多学科知识和理论,以线上线下、虚拟实体相结合的方式,对郊野公园的旅游体验服务设计进行系统化的设计研究。
[Abstract]:With the rapid development of social economy, the demand for leisure, tourism and entertainment has been diversified and individualized, especially in tourism. A park of this type, such as a country park, which protects natural resources, is closer to the city, and facilitates recreation and recreation. Country parks were first found in European countries such as the United Kingdom. Hong Kong was the first city in China to establish country parks. Shenzhen, Beijing and Shanghai began to build country parks. With the development of ecological civilization and the enhancement of national awareness of environmental protection. Country park is a new type of park, its concept has not been unified at home and abroad, and all aspects of the research is not perfect. In particular, there are still many blank spots in the tourist experience. How to define the concept of country park and find its unique position accepted by the public; How to develop experiential tourism and individualized leisure in country parks; How to protect natural resources and meet the needs of tourists is a problem that must be solved in the development of country parks. This paper investigates the origin and development of country parks both at home and abroad. It is found that the following problems exist in country parks in China: firstly, country parks are a new concept for the general public and need to be learned; How to promote the popularity of country parks to the public is a subject worthy of our study. Secondly, country parks and other existing parks have the characteristics of wide area and complex environment. The traditional form of logo guidance can not meet the guidance information needs of the majority of tourists in the country park. We propose the design of the existing information technology and the characteristics of the intelligent guidance system of the park. Third. Country park service facilities are few, we need the concept of service design, designed for tourists to bring a good experience of service design system. This paper takes Changxing Island country Park, Chongming County, Shanghai as the research object. Through the field investigation of Changxing Island country Park's regional historical and cultural background, natural resources and planning and construction situation, ecological design principle, on the basis of not destroying the original ecology, through the help of local natural resources. Through the investigation and interview of potential country tourists, we subdivide the user model and extend the personalized service under the principle of people-oriented design. Through the establishment of virtual community on the country park network, the system planning and design of the country park tourism experience system is carried out. A detailed design scheme of service contact point is worked out. We decide to use the combination of mobile instant information service and traditional guidance system as the design path, and the service part of the central line uses the knowledge of interactive design. The app of Changxing Island country Park is designed in detail, and the visual display scheme is designed. Off-line services use ergonomics and other knowledge, combined with online app. In order to design the guidance system of Changxing Island country Park and choose the country facilities and traditional facilities, the innovation of this paper lies in the analysis of the existing tourism products homogenization competition phenomenon. The unique positioning of country parks is highlighted from the perspective of differentiation, which combines multi-disciplinary knowledge and theory, such as service design, information technology, industrial design, and so on. A systematic study on the design of tourism experience service in country parks is carried out.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;TU986.52

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