基于消费者体验的电子产品体验店空间研究

发布时间：2018-03-05 14:05

本文选题：体验经济　切入点：体验店　出处：《苏州科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着网络消费的迅速发展,实体经济受到了巨大冲击。为了应对新的经济形势,各大商家都开始了体验式商业空间的建设。特别是在电子产品这一领域,大量的电子产品体验店涌现出来了。然而,现今的电子产品体验店可谓良莠不齐,许多电子产品体验店功能混乱、氛围嘈杂,消费者的体验糟糕。与此同时,有关电子产品体验店的理论研究也是寥寥无几,相关理论急需补充。因此,对于电子体验店的空间研究,不但有助于完善商业空间的理论研究体系,而且有助于指导现代电子产品体验店的空间建设。本文以电子产品牌体验店空间为研究对象,通过对体验经济相关理论的研究,以及对消费者心理与行为的实例调研,总结出了消费者的心理与行为特征。以此为依据,对电子产品体验店的空间设计提出了要求。本文首先通过对体验经济的理论梳理以及消费者心理与行为的综述研究,从理论的角度提出了形成体验的空间支持;随后根据消费者行为的调研结果,总结出了消费者行为的类型与特征。结合体验店的空间调研结果,对消费者行为与空间的互动进行了分析;与此同时,对满意度与需求问卷的调研结果进行了数理分析,获得了消费者的满意度评价特征与需求特征;最终基于以上研究成果,从功能配置、空间组合、空间尺度、空间氛围以及设计资源配置方面为体验店空间提出了设计策略。
[Abstract]:In recent years, with the rapid development of network consumption, the real economy has been a huge impact. In order to adapt to the new economic situation, major businesses have started the construction of experience commercial space. Especially in the field of electronic products, a large number of electronic products store experience emerged. However, today's electronics store experience is uneven in quality of many electronic products store experience, function disorder, atmosphere noisy, consumer experience worse. At the same time, the theory research is scanty store experience on electronic products, related theories needed for space research. Therefore, electronic store experience, not only helps to improve the commercial space theory research system, and space construction in the guidance of modern electronic products store experience. The electronic product brand experience shop space as the research object, through the research on the theory of experience economy, and Examples of consumer psychology and behavior research, summed up the psychological and behavioral characteristics of consumers. On this basis, put forward the requirements on space design of electronic products store experience. This paper based on the experience economy theory and consumer psychology and behavior survey research, from the perspective of theory is proposed to form the experience space support; then according to the results of the investigation of consumer behavior, summarizes the types and characteristics of consumer behavior. Combined with the space research results store experience, interactive on consumer behavior and space are analyzed; at the same time, the research on customer satisfaction and demand survey results are analyzed, the satisfaction evaluation characteristics and demand characteristics consumers; finally based on the above research results, from the functional configuration, space combination, space scale, space environment and resource allocation for store experience Space proposed a design strategy.

【学位授予单位】：苏州科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247

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