深圳市大型购物中心公共空间导向性使用后评价研究

发布时间：2018-04-18 08:06

  本文选题：大型购物中心 + 空间导向性　； 参考：《深圳大学》2017年硕士论文

【摘要】：近些年来,随着国民经济的迅速发展,人们的生活水平和消费模式也发生了翻天覆地的变化,人们的消费模式也从传统的购物模式转向集休闲、娱乐、购物等功能为一体的“一站式”消费模式。这也促进了我国大型购物中心的迅猛发展。虽然大型购物中心因为能够满足消费者的“一站式”购物而颇受人们的青睐,但也因其自身规模庞大、功能复杂而使得消费者容易迷失在复杂的空间环境之中,影响消费者的购物体验。是以,关于大型购物中心空间导向性的研究也显得愈发重要。在这样的背景之下,本文立足于大型购物中心公共空间导向功能现状,参考使用后评价理论,从消费者的视角出发,对深圳市已经建成的大型购物中心空间导向功能进行使用后评价,根据评价结果,分析大型购物中心公共空间导向功能在使用的过程中所存在的缺陷,并反馈到建筑设计中去,提出相应的改善建议。在具体的使用后评价操作过程中,首先明确将要评价的对象,即选取了三种不同流线组织的深圳市大型购物中心案例,分别是海岸城购物中心、怡景中心城购物中心与金光华广场购物中心;其次是建构评价模型,笔者梳理、总结了影响大型购物中心公共空间导向性的空间认知要素,以此为基础,构建了大型购物中心公共空间导向功能使用后评价模型;再次是使用后评价应用,通过现场勘查和结构问卷的发放,对三个案例进行使用后满意度综合评价,量化问卷结果,通过相关分析得出案例的模糊综合评价结果;最后是提出改善建议,根据评价结论,对三个案例进行综合、比较分析,总结出大型购物中心公共空间导向性优化建议。
[Abstract]:In recent years, with the rapid development of national economy, people's living standard and consumption patterns have undergone changes in turn the world upside down, people's consumption patterns from traditional shopping patterns to set leisure, entertainment, shopping and other functions as one of the "one-stop" mode. It also promotes the rapid development of China's large shopping center. Although a large shopping center because it can meet the consumer "one-stop" shopping and popular people, but also because of its large scale, complex function and that consumers can easily get lost in the complex space environment, affect the consumer's shopping experience. Therefore, research on the large shopping center space orientation sex also becomes more and more important. In this background, based on the large shopping center public space guiding function status, theory of post occupancy evaluation reference, from the consumer's perspective Of a large shopping center space orientation function of Shenzhen city has been built for use after the evaluation, according to the evaluation results, analyzing the defects of large shopping center public space guiding function exists in the process of using, and feedback to the building design to put forward the corresponding improvement suggestions. In the specific evaluation after operation first of all, the object will be clear evaluation, selects three kinds of organization of Shenzhen City shopping center case, respectively is the coastal city shopping center, Yee King Center City shopping center and Jin Guanghua Plaza Shopping Center; second is to construct the evaluation model, the author combs, summarizes the impact of cognitive elements in public space oriented shopping center the space based model is constructed using the evaluation function of public space oriented shopping mall; again is the application of evaluation after use, through site survey Check and structure questionnaire, satisfaction degree evaluation after the use of the three cases, quantitative questionnaire results, the results of fuzzy comprehensive evaluation through the correlation analysis of the case; and finally put forward improvement suggestions, according to the evaluation results of the three cases, comprehensive, comparative analysis, summed up the public space of shopping guide optimization suggestions center.

【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247;TU984.13

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