开发商的住宅开发区位选择偏好

发布时间：2018-05-27 11:21

本文选题：开发商偏好 + 区位选择　；参考：《城市规划》2017年06期

【摘要】：开发商区位决策实际上是开发商对不同区位的收益和风险进行权衡的过程。与大多基于完全理性和企业同质视角的现有研究不同,本文从行为经济学和企业异质性假设入手,以杭州市为研究区域,基于前景理论的思想设计开发商调查问卷,探讨区位因素和开发商规模因素对开发商偏好的影响。本文试图从收益和风险大小的判断、效用曲线、参照点、最低收益要求和最高风险容忍度这几个方面入手,详细剖析开发商在区位选择中的权衡过程。根据问卷调查结果,本文依次进行开发商偏好与区位的单因素方差分析,以及开发商偏好和区位、企业规模的双因素方差分析。结果显示:区位因素对开发商偏好有显著影响,且这种影响主要源于开发商区位参照点差异;"名声效应"降低了开发商在市中心开发时的损失感;开发企业规模因素对开发商区位选择偏好无显著影响;开发商的风险容忍度是稳定的。
[Abstract]:In fact, the developer's location decision is a process of balancing the profits and risks of different locations. Unlike most of the existing research based on the perspective of complete rationality and enterprise homogeneity, this paper starts with the behavioral economics and the hypothesis of enterprise heterogeneity, taking Hangzhou as the research area and the developer investigation based on the prospect theory. This paper discusses the impact of location factors and developers' scale factors on the developer's preference. This paper tries to analyze the trade-off process of the developer in location selection from the aspects of income and risk size, utility curve, reference point, minimum income demand and maximum risk tolerance. A single factor variance analysis of the developer's preference and location, as well as the two factor variance analysis of the developer's preference and location, and the scale of the enterprise are analyzed. The results show that the location factor has a significant influence on the developer's preference, and this effect is mainly due to the difference of the developer's location reference point, and the "reputation effect" reduces the developer's development in the center of the city. Sense of loss; the scale factor of development enterprises has no significant impact on the location choice preference of developers; the risk tolerance of developers is stable.
【作者单位】：浙江大学城乡规划理论与技术研究所;华润(深圳)有限公司市场部;同济大学建筑与城市规划学院;
【基金】：浙江省之江青年计划项目“城市增长管理的调控策略与方法”(编号:11ZJQN029YB)资助
【分类号】：TU984.12

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