珠珊建设集团有限公司发展战略研究

发布时间：2018-05-29 20:10

本文选题：房地产行业 + 施工行业　；参考：《江西财经大学》2017年硕士论文

【摘要】：企业战略既是企业为了实现自身的稳定且长远的发展所谋求的管理方法,其对企业将来的发展方向、目标等内容都做出了长远且全局的谋划。企业战略管理的基本思想就是完整体现企业的核心经营思路和企业的核心文化,并卓有成效指引企业的经营业务活动和业务规划。战略管理作为企业管理中一个极其重要的组成部分,并对企业的发展有着不可代替的作用。在目前的市场经济条件下,企业战略是现代企业管理的重要内容,对战略管理的进一步研究是目前各企业要尽快完成的任务。近年来,我国国民经济的增长速度是非常可观的,而建筑业作为我国国民经济的重要的支柱产业之一,其发展直接关系到我国国民经济的发展。如果建筑企业得不到良好的发展,我国国民经济的增长速度也会相对的放缓。为了实现我国建筑企业的健康成长,明确其战略目标,制定一套切实可行的发展战略具有一定的现实意义。本课题通过战略管理等理论,对珠珊建设集团有限公司的内部环境和外部环境进行了分析,力求找到符合其实际情况的发展战略。主要研究内容如下:第1章:阐述了本课题的选题背景和选题意义,并绘制了本课题的研究思路。第2章:对民用建筑企业的界定、经营特点以及特殊性进行了理论性的探讨,然后对企业战略管理的界定问题进行了研究,并阅读前者的相关文献。第3章:以珠珊建设集团有限公司为主要研究对象,对其基本情况进行了简单的介绍。利用PEST分析法对其当前所处的宏观环境进行了分析,包括政策法律环境、经济环境、社会文化环境以及科技环境。然后利用波特的“五力”分析模型,研究了珠珊公司当前所处的行业环境,包括新进者威胁、卖方的议价能力、买方的议价能力、替代品的威胁以及同业竞争者的竞争能力。最后从财力资源、人力资源以及品牌资源三个方面分析了企业内部环境。第4章:根据上一章的分析,制定珠珊公司战略目标,然后结合企业实际情况选择合适的企业发展战略,包括业务策略、人才策略、宣传策略、企业文化策略以及危机公关策略。第5章:在选择好发展战略后,制定一套具体的实施策略。包括实施管理创新、提高人力资源管理、提高企业文化建设、加强企业危机公关以及加强宣传力度。
[Abstract]:Enterprise strategy is not only the management method that the enterprise seeks to realize its own stable and long-term development, but also the long-term and overall plan for the future development direction and goal of the enterprise. The basic idea of enterprise strategic management is to embody the core management thought and core culture of the enterprise, and to guide the business activities and business planning of the enterprise effectively. As an important part of enterprise management, strategic management plays an irreplaceable role in the development of enterprises. Under the current market economy condition, the enterprise strategy is the modern enterprise management important content, the further research to the strategic management is the present each enterprise must complete the task as soon as possible. In recent years, the growth rate of our national economy is very considerable, and the construction industry as one of the important pillar industries of our national economy, its development is directly related to the development of our national economy. If the construction enterprises do not develop well, the growth rate of our national economy will be relatively slow. In order to realize the healthy growth of the construction enterprises in our country, it is of practical significance to clarify its strategic objectives and formulate a set of feasible development strategies. Based on the theory of strategic management, this paper analyzes the internal and external environment of Zhushan Construction Group Co., Ltd., and tries to find out the development strategy in accordance with the actual situation of Zhushan Construction Group Co., Ltd. The main research contents are as follows: chapter 1: the background and significance of the topic are expounded, and the research ideas are drawn. Chapter 2: the definition, management characteristics and particularity of civil construction enterprises are discussed theoretically, then the definition of enterprise strategic management is studied, and the related literature of the former is read. Chapter 3: taking Zhushan Construction Group Co., Ltd as the main research object, briefly introduces its basic situation. In this paper, PEST analysis is used to analyze the current macro environment, including the policy and law environment, economic environment, social and cultural environment and scientific and technological environment. Then, using Porter's "five forces" analysis model, the paper studies the current industry environment of Zhushan Company, including the threat of new entrants, the bargaining power of the seller, the bargaining power of the buyer, the threat of substitution and the competitive ability of competitors in the same industry. Finally, it analyzes the internal environment of enterprises from three aspects: financial resources, human resources and brand resources. Chapter 4: according to the analysis of the previous chapter, we formulate the strategic objectives of Zhushan Company, and then choose the appropriate enterprise development strategy, including business strategy, talent strategy, propaganda strategy, combined with the actual situation of the enterprise. Corporate culture strategy and crisis public relations strategy. Chapter 5: after choosing a good development strategy, formulate a set of specific implementation strategies. It includes carrying out management innovation, improving human resource management, improving enterprise culture construction, strengthening enterprise crisis public relations and strengthening propaganda.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;F272

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