“枫丹白露”住宅小区房地产项目管理现存问题及对策研究
发布时间：2018-11-13 13:14
【摘要】：在当代中国,房地产业作为中国经济的重要组成部分,经过了两年楼市调控之后,2016年中国楼市又迎来了新的火热局势。但是房地产快速发展的背后,房地产项目依然存在着各种问题,其中,房地产项目管理的好与坏是影响项目成功与否的关键。本文以案例分析为基础,重点分析房地产项目管理中的质量、进度、成本以及安全等方面的问题。本文通过对“枫丹白露”住宅小区项目的分析,发现在该项目管理中存在的问题,针对问题,对其原因进行深入分析,同时,结合该住宅小区项目的实际情况,提出了“枫丹白露”住宅项目管理的对策及建议。本文主要的目的是通过实例分析项目管理中存在的问题,并且介绍本案例中项目在实施过程中的必要和重要环节,借以提高房地产项目管理水平。本文的创新在于阐述了对施工单位的项目管理,较全面的分析了房地产企业全过程出现的问题,使项目管理理论更好地服务于工程项目管理实践工作,为房地产项目提供一定的借鉴作用,不仅仅借鉴出现问题时所采用的措施,还要汲取其过程各个步骤的重要性。
[Abstract]:In contemporary China, real estate as an important part of the Chinese economy, after two years of regulation and control of the property market, 2016 China's property market ushered in a new hot situation. However, behind the rapid development of real estate, real estate projects still have a variety of problems, among which, the good and bad management of real estate projects is the key to the success of projects. Based on the case study, this paper focuses on the quality, schedule, cost and safety of real estate project management. Through the analysis of "Fontainebleau" residential district project, this paper finds out the existing problems in the project management, analyzes the reasons for the problems, and at the same time, combines the actual situation of the residential district project, The countermeasures and suggestions of Fontainebleau residential project management are put forward. The main purpose of this paper is to analyze the problems existing in the project management through examples, and to introduce the necessary and important links in the implementation of the project in this case, so as to improve the management level of the real estate project. The innovation of this paper is to expound the project management of the construction unit, to analyze the problems in the whole process of the real estate enterprise, and to make the project management theory serve the project management practice better. To provide a certain reference for real estate projects, not only to learn from the measures used in the problem, but also to learn the importance of each step of the process.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU71
本文编号：2329215
[Abstract]:In contemporary China, real estate as an important part of the Chinese economy, after two years of regulation and control of the property market, 2016 China's property market ushered in a new hot situation. However, behind the rapid development of real estate, real estate projects still have a variety of problems, among which, the good and bad management of real estate projects is the key to the success of projects. Based on the case study, this paper focuses on the quality, schedule, cost and safety of real estate project management. Through the analysis of "Fontainebleau" residential district project, this paper finds out the existing problems in the project management, analyzes the reasons for the problems, and at the same time, combines the actual situation of the residential district project, The countermeasures and suggestions of Fontainebleau residential project management are put forward. The main purpose of this paper is to analyze the problems existing in the project management through examples, and to introduce the necessary and important links in the implementation of the project in this case, so as to improve the management level of the real estate project. The innovation of this paper is to expound the project management of the construction unit, to analyze the problems in the whole process of the real estate enterprise, and to make the project management theory serve the project management practice better. To provide a certain reference for real estate projects, not only to learn from the measures used in the problem, but also to learn the importance of each step of the process.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU71
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