基于情感需求的女性商业空间的人性化设计
发布时间：2019-01-10 12:44
【摘要】：随着科技的进步和社会文明的发展,女性的社会角色也发生了转变,“她经济”在市场消费中占据主导,为了迎合女性,很多女性空间、女性专属空间应运产生。但是在商业空间的设计一直存在男性标准,而对于女性的审美需求、情感需求等则有所忽视。本文以性别的角度作为切入点,尝试分析了女性的对空间的心理和情感的需求,引入唐纳德·A·诺曼设计理念,将女性的情感划分为三种层析,即本能、行为、反思三个不同层次。并将这三种心理层次引入到室内空间的设计当中。然后女性购物空间及女性休闲养生空间的设计现状进行了调研分析,得出在大型购物空间中主要存在空间尺度、人性化设施方面的缺陷。休闲养生空间存在着忽略女性情感需求及设计语言方面的不足的结论,并针对现阶段出现的问题,进行归纳总结,总结得出商业空间中设计的不足之处是在于没有把女性的情感需求纳入设计中,在结合国外优秀案例的基础上提出了针对的设计建议。然后根据女性情感需求层次的划分,分别从“视觉感官”、“空间功能”、“情感体验”这三个层面对女性商业空间进行设计重构。为吸引女性,在视觉上从空间的造型、色彩、材质和灯光方面进行了设计探讨。为了使空间功能上满足女性需求,提出了商业空间的物理方面的设计原则。为了强化女性的空间体验,赋予女性空间更多的情感内涵,提出商业空间设计的主题化及商业空间提升女性在空间的自在感的建议。总的来说,本论文以以女性的心理需求、精神需求、生理需求为出发点,对商业空间的进行合理的设计,通过对女性情感需求的研究来探讨商业空间的人性化设计。并为其他群体空间尤其是弱势群体的设计实践提供有益借鉴,为商业空间设计的创新发展尽自己的绵薄之力。
[Abstract]:With the progress of science and technology and the development of social civilization, the social role of women has also changed. "her economy" dominates in the market consumption. In order to cater to women, many women's space, women's exclusive space should come into being. But in the design of commercial space, there is a male standard, while the aesthetic needs and emotional needs of women are ignored. This paper tries to analyze the psychological and emotional needs of women in space from the perspective of gender, and introduces Donald A. Norman's design concept to divide women's emotions into three kinds of chromatography, that is, instinct and behavior. Reflect on three different levels. And the three psychological levels are introduced into the design of indoor space. Then, the design status of female shopping space and female leisure health space is investigated and analyzed, and the defects of space scale and humanized facilities are found in the large shopping space. The leisure health space has the conclusion of neglecting the female emotional needs and the deficiency of the design language, and sums up the problems that appear at the present stage. It is concluded that the deficiency of the design in commercial space is that the emotional needs of women are not included in the design, and the design suggestions are put forward on the basis of combining the excellent cases of foreign countries. Then according to the division of women's emotional needs, the design and reconstruction of female commercial space are carried out from the three levels of "visual sense", "spatial function" and "emotional experience". In order to attract women, the design of space modeling, color, material and lighting are discussed. In order to meet the needs of women in space function, the design principles of the physical aspects of commercial space are put forward. In order to strengthen the female spatial experience and give the female space more emotional connotation, this paper puts forward the suggestions of the theme of the commercial space design and the commercial space to enhance the female's sense of freedom in the space. In general, this paper takes the psychological, spiritual and physiological needs of women as the starting point, the reasonable design of the business space, through the research of the emotional needs of women to explore the business space of human design. It also provides useful reference for the design practice of other group space, especially the weak group, and does its best for the innovation and development of commercial space design.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
[Abstract]:With the progress of science and technology and the development of social civilization, the social role of women has also changed. "her economy" dominates in the market consumption. In order to cater to women, many women's space, women's exclusive space should come into being. But in the design of commercial space, there is a male standard, while the aesthetic needs and emotional needs of women are ignored. This paper tries to analyze the psychological and emotional needs of women in space from the perspective of gender, and introduces Donald A. Norman's design concept to divide women's emotions into three kinds of chromatography, that is, instinct and behavior. Reflect on three different levels. And the three psychological levels are introduced into the design of indoor space. Then, the design status of female shopping space and female leisure health space is investigated and analyzed, and the defects of space scale and humanized facilities are found in the large shopping space. The leisure health space has the conclusion of neglecting the female emotional needs and the deficiency of the design language, and sums up the problems that appear at the present stage. It is concluded that the deficiency of the design in commercial space is that the emotional needs of women are not included in the design, and the design suggestions are put forward on the basis of combining the excellent cases of foreign countries. Then according to the division of women's emotional needs, the design and reconstruction of female commercial space are carried out from the three levels of "visual sense", "spatial function" and "emotional experience". In order to attract women, the design of space modeling, color, material and lighting are discussed. In order to meet the needs of women in space function, the design principles of the physical aspects of commercial space are put forward. In order to strengthen the female spatial experience and give the female space more emotional connotation, this paper puts forward the suggestions of the theme of the commercial space design and the commercial space to enhance the female's sense of freedom in the space. In general, this paper takes the psychological, spiritual and physiological needs of women as the starting point, the reasonable design of the business space, through the research of the emotional needs of women to explore the business space of human design. It also provides useful reference for the design practice of other group space, especially the weak group, and does its best for the innovation and development of commercial space design.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247
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