中国文化跨语际传播中的价值定向与方法论问题

发布时间：2018-02-28 00:46

本文关键词： 中国文化国际传播核心价值传播方法双向与互动　出处：《现代传播(中国传媒大学学报)》2010年06期 　论文类型：期刊论文

【摘要】：在考察西方和古代中国进行文化国际传播的基础上,本文提出在当今出现世界性的中国文化热之际,中国文化跨国传播中首先要大张旗鼓地宣扬和昭示中国文化的价值;其次要认真地梳理中国文化的核心价值,在梳理过程中也要把近现代中国形成的新文化、"新国学"融合到中国文化的价值链中;第三要梳理中国文化中具有永恒性和普世性的价值体系,寻找和厘定中国文化与人类文化的共同点和对接点;第四应该注重文化跨语际传播的方法和方式问题,注重传播的可受容性、兼容性和有效性;最后,也应该注重文化传播的互动性和双向性,在文化传播中注意吸收他国文化的精华和营养,以丰富本国文化并促进本国文化在传播中增加新的价值内容,从而不断发展和辉煌。
[Abstract]:The cultural foundation of international communication in the exploration of Western and ancient Chinese, this world of China amid culture in today's culture, China international communication in the first to put up a pageantry advertising and cultural values that China; secondly carefully combing the core value of China culture, in the process of combing to the new culture of modern China formation, "the new Ancient Chinese Literature Search" fusion to the value chain China culture; value system third is eternal and universal combing China culture, find common ground and determining the Chinese culture and human culture and docking; fourth should focus on cultural methods and interlingual communication and pay attention to the dissemination of the compatibility, compatibility and effectiveness; finally, they should also pay attention to the interactive and two-way culture communication, in the dissemination of culture and absorb the essence of foreign culture and business In order to enrich the culture of the country and promote the new value of its culture in the spread of its own culture, it continues to develop and resplendent.

【作者单位】：中国传媒大学对外汉语教育学院;中国传媒大学文化产业研究院《文化产业年鉴》;
【分类号】：G206

【共引文献】