论央视《开心学国学》节目的创新策略

发布时间：2018-06-18 14:09

  本文选题：央视 + 开心学国学　； 参考：《电视研究》2013年02期

【摘要】：正中央电视台《开心辞典》特别节目《开心学国学》一直提倡"开心学"的节目创新品牌理念,第一季自2009年7月13日播出,第二季从2012年3月5日开始,继续主打影响力和收视率,节目制作精益求精,内容妙趣横生。本文以第一季为主,结合第二季,对《开心学国学》节目的创新策略进行研究,试图为传承中国文化的电视国学类节目发展提供一份较为典型的分析样本。一、节目表现形式创新以往的国学节目大多以讲座类为主,而《开心学国学》充分采用了电视竞赛形式,过程性与悬念性并存。同时,在节目舞台设计、
[Abstract]:CCTV's "Happy Dictionary" special program "Happy Learning" has been advocating "Happy Learning" program innovation brand concept. The first season was broadcast on July 13, 2009, and the second season began on March 5, 2012. Continue to focus on influence and ratings, program production excellence, interesting content. This paper mainly focuses on the first season, combined with the second season, to study the innovative strategies of the "Happy Learning Chinese Studies" program, in order to provide a more typical analysis sample for the development of the TV Chinese study program which inherits Chinese culture. The main contents are as follows: (1) the form of program expression is innovated. Most of the traditional Chinese studies programs are mainly lectures, while "Happy Learning" fully adopts the form of TV competition, and the process and suspense coexist. At the same time, in the program stage design,
【作者单位】： 浙江大学城市学院;
【分类号】：G222
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本文编号：2035748