讲坛类文化节目的内容分析和受众研究
发布时间：2019-04-21 06:38
【摘要】：近年来,讲坛类电视栏目如雨后春笋般在全国各大电视台频频出镜,1999年湖南经济电视台首次将电视讲坛的意义引入中国,成为传播和普及学术思想的新渠道。讲坛类节目真正成为一股旋风,当归功于中央电视台的《百家讲坛》,它侧重历史文化类选题,以悬念见长,不仅创造了令人咂舌的收视率,而且还培养了像易中天、于丹这样的学术明星,并且引发了国学复兴的热潮,地方台也纷纷开播讲坛文化节目。但是,随着更多新节目,尤其是“地域讲坛节目热”现象的出现,诸多问题也日益突现出来。如何从传播学、历史渊源、发展背景等角度来剖析该类电视节目的兴起与发展、当下面临的困境,以及未来之路等,已经成为当下电视研究的一项重要任务。 在众多电视文化讲坛节目中,笔者选取了山东卫视《新杏坛》作为研究对象。之所以选择《新杏坛》,原因在于：第一,《新杏坛》栏目的政治意义和齐鲁特色,是本土栏目的典型。“杏坛”典自孔夫子杏树下设坛开讲,教化民众以期利于黎民社稷,栏目借用“杏坛”这一极具传统特色的文化符号,旨在弘扬中华民族优秀的文化传统。第二,《新杏坛》节目在新闻营销、打造影响力等方面有诸多创新之举,值得同行借鉴。第三,笔者有幸亲身参与了《新杏坛》的前期策划、中期制作和后期宣传的全过程,有丰富的实践经验和材料积累。开播两年多以来,《新杏坛》立足展现山东的传统文化魅力和新时期的山东精神,受到了来自全国各地专家的肯定和观众的追捧,笔者见证了其文化品牌价值逐步凸显的过程,对本文的可行性论述更有裨益。 本文集中采取了内容分析法和调查问卷法,笔者在梳理讲坛类文化节目发展脉络的基础上,重点讨论该类电视节目的传播方式和传播效果,并对讲坛文化节目存在的弊端和问题、引起的社会影响提出笔者的看法,以期能让人们更加理智的看待这个节目形态,同时通过对《新杏坛》的透彻分析,为讲坛类文化节目,尤其是具有地方特色的讲坛文化节目的可持续发展提供理论上的支持和借鉴。
[Abstract]:In recent years, the TV programs of the platform have sprung up frequently in the major national television stations. In 1999, Hunan Economic Television first introduced the significance of the TV platform into China, becoming a new channel for spreading and popularizing academic ideas. The rostrum program has truly become a whirlwind, thanks to CCTV's "100 forums", which focuses on the selection of topics in the historical and cultural categories, in order to be suspense, not only has it created alarming ratings, but it has also trained people like Yi Zhongtian. Yu Dan, such as academic stars, and triggered the upsurge of the revival of Chinese studies, local stations have also begun broadcasting cultural programmes on the platform. However, with the emergence of more and more new programs, especially the phenomenon of "Regional Forum Hot", many problems have become more and more prominent. How to analyze the rise and development of this kind of TV programs from the angles of communication, historical origin and development background, the difficulties faced at present, and the way to the future, have become an important task in the present television research. In many TV cultural platform programs, the author chose Shandong Satellite TV Xinxing altar as the research object. The reason for choosing Xinxingtan is: first, the political significance and Qilu characteristics of Xinxingtan column are typical of native columns. "apricot altar" from Confucius under the almond tree opened to teach the people in order to benefit Li Min, the column borrowed "apricot altar", a very traditional cultural symbol, in order to carry forward the excellent cultural tradition of the Chinese nation. Second, the New Xingtan program has many innovations in news marketing, creating influence and so on, which is worthy to be used for reference by peers. Thirdly, the author had the privilege to participate in the whole process of early planning, mid-term production and later propaganda of Xinxing altar in person, and had rich practical experience and material accumulation. Since the broadcast began more than two years ago, "Xinxingtan", based on the display of Shandong's traditional cultural charm and Shandong spirit in the new period, has been affirmed by experts from all over the country and sought after by the audience. The author has witnessed the process of its cultural brand value gradually being highlighted. It is more beneficial to the feasibility discussion of this paper. This paper focuses on the content analysis method and questionnaire method. On the basis of combing the development of the cultural programs in the forum, the author mainly discusses the way of transmission and the effect of this kind of TV programs. At the same time, the author puts forward the author's opinion on the malpractice and problems existing in the cultural program of the forum and the social influence, in order to make people look at the form of the program more rationally, and at the same time, through the thorough analysis of the New Apricot platform, it is the cultural program of the forum. In particular, the sustainable development of forum cultural programs with local characteristics provides theoretical support and reference.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G222
[Abstract]:In recent years, the TV programs of the platform have sprung up frequently in the major national television stations. In 1999, Hunan Economic Television first introduced the significance of the TV platform into China, becoming a new channel for spreading and popularizing academic ideas. The rostrum program has truly become a whirlwind, thanks to CCTV's "100 forums", which focuses on the selection of topics in the historical and cultural categories, in order to be suspense, not only has it created alarming ratings, but it has also trained people like Yi Zhongtian. Yu Dan, such as academic stars, and triggered the upsurge of the revival of Chinese studies, local stations have also begun broadcasting cultural programmes on the platform. However, with the emergence of more and more new programs, especially the phenomenon of "Regional Forum Hot", many problems have become more and more prominent. How to analyze the rise and development of this kind of TV programs from the angles of communication, historical origin and development background, the difficulties faced at present, and the way to the future, have become an important task in the present television research. In many TV cultural platform programs, the author chose Shandong Satellite TV Xinxing altar as the research object. The reason for choosing Xinxingtan is: first, the political significance and Qilu characteristics of Xinxingtan column are typical of native columns. "apricot altar" from Confucius under the almond tree opened to teach the people in order to benefit Li Min, the column borrowed "apricot altar", a very traditional cultural symbol, in order to carry forward the excellent cultural tradition of the Chinese nation. Second, the New Xingtan program has many innovations in news marketing, creating influence and so on, which is worthy to be used for reference by peers. Thirdly, the author had the privilege to participate in the whole process of early planning, mid-term production and later propaganda of Xinxing altar in person, and had rich practical experience and material accumulation. Since the broadcast began more than two years ago, "Xinxingtan", based on the display of Shandong's traditional cultural charm and Shandong spirit in the new period, has been affirmed by experts from all over the country and sought after by the audience. The author has witnessed the process of its cultural brand value gradually being highlighted. It is more beneficial to the feasibility discussion of this paper. This paper focuses on the content analysis method and questionnaire method. On the basis of combing the development of the cultural programs in the forum, the author mainly discusses the way of transmission and the effect of this kind of TV programs. At the same time, the author puts forward the author's opinion on the malpractice and problems existing in the cultural program of the forum and the social influence, in order to make people look at the form of the program more rationally, and at the same time, through the thorough analysis of the New Apricot platform, it is the cultural program of the forum. In particular, the sustainable development of forum cultural programs with local characteristics provides theoretical support and reference.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G222
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