北京居民自驾车旅游行为特征研究

发布时间：2017-12-31 15:19

本文关键词：北京居民自驾车旅游行为特征研究　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国经济社会的快速发展,城市居民的汽车保有量更是持续上涨,这也带动了城市居民的自驾车旅游出行需求。作为一种新兴的旅游形式,自驾车旅游呈现出更加自由、更有个性的特征而备受城市居民的青睐。相比于欧美国家的自驾车发展历程,我国自驾车旅游发展起步晚,但是发展很快,特别是北上广深等一线城市,汽车保有量很大,具有非常广阔的市场潜力。目前国内关于自驾车旅游的研究不多,甚至可以说是严重滞后于自驾车旅游产业的发展。检索发现,目前国内的研究主要集中在自驾车旅游的市场现状、影响因素以及开发措施等方面,而关于自驾车旅游者本身的研究相对较少,这对于进一步开发自驾车旅游市场非常不利。本文作者以汽车保有量最高的中国内地城市北京为样本,在实地调研的基础上,通过调查问卷和实地访谈的形式,分析并研究该地区居民的自驾车旅游行为特征。然后以前人的相关文献和理论基础为指导,进而构建北京城市居民自驾车旅游的行为特征模型图,对自驾车旅游者的行为特征做出分析,并在此基础上总结了未来的发展趋势,最后还针对现状提出了针对性的建议和改进策略。本文一共分为六个部门,第一部分介绍本文研究的背景、意义、方法、框架路线和国内外的研究现状；第二部分对自驾车旅游的相关概念作了理论分析；第三部分对北京发展自驾车旅游的地理情况和现状进行分析；第四部分结合调查问卷以及访谈对北京城市居民自驾车旅游的行为特征进行分析和总结,进而得出北京自驾车旅游的游客行为特征。第五部分在调查问卷和实地调研的基础上提出北京市居民自驾车旅游的发展趋势和针对性建议,供旅游企业和决策部门参考；第六部分得出本文结论。
[Abstract]:With the rapid development of economic and social China, city residents car ownership is rising, which also led to the city residents self driving tourism travel demand. As a new form of tourism, self driving tourism showed more freedom, more personality and characteristics by the city residents of all ages. The development of self driving compared with western countries, China's development of self driving tourism starts late, but develops very fast, especially in the north of Guangzhou Shenzhen and other first-tier cities, car ownership is very big, has a very broad market potential. At present there are not many studies about self driving tourism, and even can be said to be seriously lags behind the development of self driving tour industry. Search found that the current domestic research mainly focuses on the market situation of self driving tourism, influencing factors and development measures, and Research on the self driving tourists themselves relatively This little, for the further development of self driving tourism market is very negative. The author takes the carownership China highest mainland city of Beijing as the sample, on the basis of the investigation, through the questionnaire and on-the-spot interviews, analysis and self driving travel behavior of residents in the area. Then the relevant literature and theoretical basis the previous instruction, then construct the graph model of Beijing city residents' behavior characteristics of self driving tour, the behavioral characteristics of the self driving tourists to make analysis, and summarized on the basis of the future development trend, finally according to the current situation and puts forward some suggestions and strategies for improvement. This paper is divided into six departments. The first part introduces the research background, significance, method, framework and route of research status at home and abroad; the second part makes a theoretical analysis on the related concept of self driving tour; The third part is the analysis on the development of Beijing geographical situation and the status of self driving tourism; the fourth part of the combination of behavior questionnaire and interview of Beijing city residents self driving tourism are analyzed and summarized, and then draw the tourists' behavior characteristics of Beijing self driving tour. The fifth part is based on the questionnaire and on-the-spot investigation on the development trend of Beijing city residents self driving tourism and suggestions for tourism enterprises and departments; the sixth part draws the conclusion of the paper.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G895

【参考文献】