和式太极拳推广模式研究

发布时间：2018-01-26 22:32

本文关键词： 和式太极拳传统文化推广模式　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：太极拳是中国传统文化、传统武术、传统健身和传统哲学的结合体,不仅具有强健体魄和调节心理的功能,还能产生潜在的经济价值,同时和式太极拳进一步走出了国门,受到全世界各国人民的欢迎。和式太极拳作为太极拳的一种,除了具有一般太极拳的特点之外,还有其自己独特的特点:合、顺、中、平、轻、圆、活、柔。它内容丰富,博大精深,并且将中国传统哲学、传统养生学、传统医学、传统美学和传统武术有机地结合在一起,是强健身心的好方法,因此我们有必要将和式太极拳发扬光大,本课题的研究目的在于探讨现代社会背景下和式太极拳的推广模式研究。本文主要采用文献调研法、专家访谈法、问卷调查法和数理统计法等方法进行综合研究,将文献资料、专家语录和统计所得的调查结果进行分类整理和分析,得出以下结果:(1)和式太极拳实用性和观赏性俱佳,推广渠道和内容虽然不断拓宽和丰富,但总体较为单一,不够系统,推广途径较少而且限制性较大,管理不健全;(2)国内太极拳市场推广潜力巨大,推广模式及方法方面有所欠缺,太极拳的市场有很大一块真空地带,普及率较低,爱好者中的老龄化比例较高;(3)目前太极拳爱好者中稳定收入的比例较高,其他从业者得到宣传的机会较少,覆盖资源不足,推广形式单一;(4)老年人占比太高,年轻爱好者严重缺乏,年龄比例的严重不协调说明在和式太极拳的宣传思想和手段存在一些缺陷。由于人们对太极拳的偏见以及如今和式太极拳推广力度不足,使得和式太极拳发展缓慢,仅仅局限于太极拳爱好者的圈子里,在青少年中的知名度很低,这不仅与青少年本身对和式太极拳了解不足和误解有关,同时也与和式太极拳自身一直以来的推广策略不正确有关。因此我们应该充分利用当今社会中新媒体的优势,在青少年中大力宣传和式太极拳的健身价值,纠正他们对和式太极拳的偏见,使得和式太极拳能够健康长远地发展,本文从和式太极拳的历史演变、发展现状、推广策略等方面进行研究分析,试图通过传统和现代方法相互结合、互为补充的形式,促进和式太极拳的蓬勃发展。
[Abstract]:Taijiquan is a combination of Chinese traditional culture, traditional martial arts, traditional fitness and traditional philosophy. It not only has the function of strengthening physique and regulating psychology, but also has potential economic value. At the same time, he Taijiquan went out of the country and was welcomed by people all over the world. As a kind of Taijiquan, it has the characteristics of general Taijiquan. It has its own unique characteristics: harmony, smooth, medium, flat, light, round, alive, soft. It is rich in content, extensive and profound, and will be Chinese traditional philosophy, traditional health science, traditional medicine. The combination of traditional aesthetics and traditional martial arts is a good way to strengthen the body and mind, so it is necessary to carry forward the harmony Taijiquan. The purpose of this research is to explore the promotion model of Taijiquan under the background of modern society. This paper mainly adopts the method of literature investigation and expert interview. The methods of questionnaire survey and mathematical statistics are comprehensively studied, and the literature, expert quotations and statistical results are classified and analyzed. We can get the following results: 1) and Taijiquan has good practicability and appreciation. Although the promotion channels and contents are widening and rich, the overall is single, not systematic, and the way of promotion is less and more restrictive. Imperfect management; (2) the domestic Taijiquan market has a great potential for promotion, and the promotion mode and methods are lacking. The market of Taijiquan has a large vacuum zone, the popularization rate is low, and the proportion of aging among the enthusiasts is higher; 3) at present, the proportion of stable income among Taijiquan enthusiasts is relatively high, other practitioners have fewer opportunities to get publicity, lack of coverage resources, and the form of promotion is single; (4) the proportion of the elderly is too high and young enthusiasts are seriously lacking. The serious disharmony of age ratio indicates that there are some defects in the propaganda thought and means of Taijiquan. Because of people's prejudice to Taijiquan and the lack of promotion of He-style Taijiquan nowadays. It makes the development of harmony Taijiquan slow, only confined to the circle of Taijiquan enthusiasts, and the popularity of young people is very low, which is not only due to the lack of understanding and misunderstanding of Taijiquan by teenagers themselves. At the same time, it is also related to the incorrect promotion strategy of the harmony Taijiquan itself. Therefore, we should make full use of the advantages of the new media in today's society, and vigorously promote the fitness value of the harmony Taijiquan among the young people. Correct their prejudice on the harmony Taijiquan, so that the harmony Taijiquan can be healthy and long-term development, this paper from the historical evolution, development status, promotion strategies and other aspects of research and analysis. This paper attempts to promote the vigorous development of Taijiquan by combining traditional and modern methods and complementing each other.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G852.11

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