运动健身APP用户采纳行为研究——PESE行为模型

发布时间：2018-01-30 19:36

  本文关键词： 运动APP 采纳行为 用户行为 技术接受模型　出处：《企业经济》2017年11期 　论文类型：期刊论文

【摘要】：本文基于用户技术采纳行为相关理论,提出以绩效期望、易用性、社会环境和经验水平作为影响用户运动APP采纳行为的前置变量,对用户运动APP采纳行为的内在机理进行解释并构建PESE模型。结果发现:用户对运动APP的绩效期望和运动APP本身的易用性显著地影响了用户的采纳行为;用户经验水平对其采纳行为具有明显的调节作用;社会环境对用户运动APP采纳行为具有显著且稳定的影响。为了对企业设计和推广运动APP工作的开展提供理论依据与方法指导,本文从以下方面提出了对策建议:APP推广中对潜在用户群体采取不同的推广策略;增强运动APP易用性,普及"智慧体育"的惠民成效;利用人际关系网,实现用户增量积累;国家和各级政府层面普及官方运动APP。
[Abstract]:Based on the theory of user's technology adoption behavior, this paper proposes that performance expectation, ease of use, social environment and experience level are the leading variables that influence the user's APP adoption behavior. The intrinsic mechanism of the user's APP adoption behavior is explained and the PESE model is constructed. The results show that:. The user's performance expectation of the sports APP and the ease of use of the sports APP have a significant impact on the user's adoption behavior. The level of user experience has a significant regulatory effect on their adoption behavior; The social environment has a significant and stable impact on the APP adoption behavior of user movement. In order to provide theoretical basis and method guidance for the enterprise to design and promote the campaign APP work. From the following aspects, this paper puts forward some suggestions on how to adopt different popularizing strategies for the potential user groups in the extension of the w / app. Enhancing the ease of use of sports APP and popularizing the benefits of "intelligent sports"; Making use of the interpersonal network to realize the accumulation of user increment; Popularize the official campaign app at the national and government levels.
【作者单位】： 西南财经大学体育学院;西南财经大学工商管理学院;
【基金】：国家社会科学基金青年项目“国际体育经济学的研究热点和发展动态研究”(项目编号:15CTY008)
【分类号】：F713.55;F724.6;G812.4
【正文快照】： 一、引言自2009年国务院颁布和实施《全民健身条例》、《全民健身计划(2011-2015年)》以来,全民健身事业发展在国家经济社会发展中的地位愈加重要。2014年,国务院印发《关于发展体育产业促进体育消费的若干意见》,党的十八届五中全会提出的“健康中国”更是将全民健身上升为国，

本文编号：1477066