全民健身常态化背景下长春市羽毛球运动发展路径研究

发布时间：2018-02-28 22:34

本文关键词： 全民健身常态化羽毛球发展路径　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：应社会主义现代化建设和全民身体素质提高的需要,长春市全民健身逐步实现常态化发展。羽毛球运动作为长春市参与群众最多的三大运动之一,如何在新的全民健身常态化背景下实现长期可持续发展,引起了各界的关注。本文作者采用文献资料、专家访谈、问卷调查、逻辑分析等方法,对全民健身常态化背景下长春市羽毛球运动的发展路径进行了深入研究。研究中,首先对长春市全民健身状况进行了详细调查,重点对全民健身的意识、活动开展状况、和消费意识进行了调查分析,结果证明长春市群体居民的全民健身意识普遍较高、全民健身活动的开展普及广泛而深入,居民的整体健身消费水平提高。之后对长春市羽毛球运动的人群特点、活动开展、羽毛球市场的现状进行了调查分析,发现长春市羽毛球运动参与人口年龄趋于中青年化,青少年人数较少;运动开展中活动组织不到位,群众对羽毛球水平的要求越来越高;长春市羽毛球市场中,消费积极性提高、但总体水平不高,场馆的盈利效益较低、用品销售业品类日益丰富,但从业人员专业性不足,培训业市场秩序混乱。研究对全民健身常态化背景下长春市羽毛球运动发展面临的机遇和挑战进行了详细的分析,其中面临主要机遇有:全民健身意识增强,长春市运动人口基数增加;社会投入全面增加,运动水平高度提升;为长春市羽毛球运动市场的发展开拓了新前景。主要挑战是:人才短缺的挑战和资源竞争的挑战。最后,根据对现状的分析和机遇挑战分析,有针对的提出全民健身常态化背景下长春市羽毛球运动发展的路径选择。(1)加强后备人才支撑之路(2)充分利用学校资源之路(3)市场化产业化发展之路.
[Abstract]:In response to the needs of socialist modernization and the improvement of the physical quality of the whole people, Changchun's national fitness has gradually achieved regular development. Badminton is one of the three major sports in Changchun that participate in the largest number of people. How to realize the long-term sustainable development in the context of the new normalizing national fitness has attracted the attention of all walks of life. The author adopts the methods of literature, expert interview, questionnaire investigation, logic analysis, etc. In the study, the development path of badminton in Changchun is studied. Firstly, a detailed investigation is made on the state of the whole people's fitness in Changchun, with emphasis on the consciousness and activities of the whole people's fitness. The results show that the awareness of national fitness of the residents of Changchun City is generally high, and the popularization of national fitness activities is widespread and thorough. After the investigation and analysis of the population characteristics, activities and the current situation of badminton market in Changchun, it was found that the age of badminton participation in Changchun tends to be middle and young. The number of young people is relatively small; the organization of sports activities is not in place, and the demands of the masses on badminton level are getting higher and higher. In Changchun badminton market, the consumption enthusiasm is improved, but the overall level is not high, and the profits of the venues and stadiums are low. Supplies sales industry is increasingly rich in categories, but the professionals are not professional enough and the market order of training industry is chaotic. This paper makes a detailed analysis of the opportunities and challenges facing the development of badminton in Changchun under the background of normalizing national fitness. Among them, the main opportunities are: the strengthening of national fitness awareness, the increase of the population base of Changchun sports, the overall increase of social investment, the improvement of sports level; It opens up a new prospect for the development of badminton market in Changchun. The main challenges are: the challenge of talent shortage and the challenge of resource competition. Finally, based on the analysis of the present situation and the analysis of opportunities and challenges, It is pointed out that the path selection of badminton development in Changchun under the background of normalizing national fitness should be made use of 2) the way to make full use of school resources and the road of market-oriented industrialization.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G847

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