论2022北京-张家口冬奥会的奥运经济产业化运作

发布时间：2018-03-04 08:13

本文选题：冬奥会　切入点：奥运经济　出处：《南京体育学院学报(社会科学版)》2017年01期 　论文类型：期刊论文

【摘要】：2022冬奥会的产业化运作关系着我国冰雪产业的发展前途,运用比较法、文献法、逻辑推演法,基于中国冰雪产业的发展现实,发展瓶颈,着重针对我国2022冬奥会的产业影响做出探讨,提出发展路径的相关建议。研究表明,2022冬奥会将是我国冰雪产业发展不可多得的重要契机。通过直接继承"奥运遗产",借助"奥运光环"吸引国内市场;加快国际标准化建立,利用奥运"放大效应"建立亚洲滑雪品牌,基于"奥运引力"吸引冰雪人才等措施,短期高速使我国冰雪产业得以发展。
[Abstract]:The industrial operation of the 2022 Winter Olympic Games is related to the future of the ice and snow industry in China. By using the comparative method, the literature method and the logical deduction method, based on the development reality of the ice and snow industry in China, the bottleneck of the development of the ice and snow industry in China is adopted. Focusing on the industrial impact of the 2022 Winter Olympics in China, The research shows that the Winter Olympic Games will be an important opportunity for the development of China's ice and snow industry. By directly inheriting the "Olympic heritage," drawing on the "Olympic aura" to attract the domestic market, and speeding up the establishment of international standardization, Based on the measures of "Olympic gravity" to attract ice and snow talents, the short-term and high-speed development of the ice and snow industry in China has been achieved by making use of the "magnification effect" of the Olympic Games to establish the Asian ski brand.
【作者单位】：西南大学体育学院;
【分类号】：G80-05

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