体育产业新政背景下健美健身产业的发展及路径选择

发布时间：2018-03-05 09:27

本文选题：体育产业　切入点：健美健身　出处：《北京体育大学学报》2017年07期 　论文类型：期刊论文

【摘要】：健美健身产业是体育产业的重要组成部分。在2014年国务院发布《关于加快发展体育产业促进体育消费的若干意见》和2015年国家统计局发布《国家体育产业统计分类》引领指导下,运用文献资料法和调查访谈法等方法,以健美健身组织、健美健身俱乐部、健美健身俱乐部从业者、以及健美健身相关行业为研究对象,对体育产业中的健美健身产业发展进行研究分析和梳理,如健美健身管理活动,健美健身竞赛表演活动,健美健身休闲活动,健美健身场地设施建设,健美健身场馆服务,迅速发展的健美健身会展业,互联网+健美健身,健美健身产业中的就业与创业等。为健美健身产业的发展指明方向提出要求,以期更好地提升体育产业和促进健美健身产业的发展。
[Abstract]:The bodybuilding industry is an important part of the sports industry. In 2014, the State Council issued some opinions on speeding up the Development of Sports Industry to promote Sports consumption, and in 2015, the National Bureau of Statistics issued the National Sports Industry Statistics points. Class under guidance, By using the methods of literature and investigation and interview, this paper takes the bodybuilding organization, the bodybuilding club, the bodybuilding club practitioners and the bodybuilding related industries as the research objects, and takes the bodybuilding organization, the bodybuilding club, the bodybuilding and fitness club practitioners as the research objects. The development of bodybuilding and fitness industry in the sports industry is studied and analyzed, such as bodybuilding management activities, bodybuilding competition performance activities, bodybuilding activities and leisure activities, the construction of bodybuilding facilities and facilities, and the service of bodybuilding gymnasiums and gymnasiums. The rapidly developing bodybuilding exhibition industry, the Internet bodybuilding and fitness industry, the employment and entrepreneurship in the bodybuilding industry, etc., put forward the requirements for the development of the bodybuilding industry. In order to better promote the sports industry and promote the development of bodybuilding industry.
【作者单位】：浙江大学公共体育与艺术部;
【分类号】：G80-05

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