体育赛事服务机构赛事运作风险评价研究

发布时间：2018-03-05 17:18

本文选题：体育　切入点：赛事服务机构　出处：《成都体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着国家对体育产业的重视以及全民健身的普及,体育事业蒸蒸日上,人们对体育市场的需求也呈现出多层次、多样化的现象,不仅倾向于类型多样的体育赛事,而且更加关注体育赛事的质量,所以,在赛事数量不断增多、质量要求不断提高的现实背景下,赛事风险也随之而来,这就要求体育赛事服务机构在打造赛事时更加注重赛事风险的把控,赛事运作风险也成为赛事主体体育赛事服务机构不得不重视的问题。但是,理论上,我国关于体育赛事的研究大多集中在赛事风险研究和赛事风险管理研究领域,对赛事运作风险评价的研究相对少一些,对以体育赛事服务机构为主体的赛事运作风险几乎没有;现实中,体育赛事服务机构尚处于摸索发展阶段,没有形成系统、成熟的发展模式。所以本文在定性研究的基础上结合定量分析,为体育行业提供特殊服务的体育赛事服务机构赛事运作风险构建评价体系,解决当前赛事服务机构存在的赛事风险控制目标模糊、发展不平衡等问题,为赛事服务机构提高核心竞争力以及打造出高水平的体育赛事奠定理论基础。以体育赛事服务机构赛事运作风险为研究对象的评价体系有别于其他类型的评价体系。当前,我国的赛事服务机构存在着赛事风险管理缺乏科学性指导、评价指标适应面较窄、评价结果与现实不相适应等问题。为解决当前存在的问题,在国内外经验的基础上,结合我国体育赛事服务机构的现实情况,对赛事运作风险进行识别,采用德尔菲专家咨询和层次分析等研究方法,反复验证筛选指标建立风险评价模型。最后对建立的模型进行实证检验,发现当前赛事服务机构的长处及不足,并为我国赛事服务机构科学持续发展提供建议,推动我国体育产业健康、科学、有序的快速发展。
[Abstract]:With the national attention to the sports industry and the popularity of national fitness, the development of sports, people's demand for the sports market also presents a multi-level, diversified phenomenon, not only tend to a variety of sports events, And pay more attention to the quality of sports events. Therefore, in the realistic background of the increasing number of sports events and the increasing quality requirements, the risks of the events also follow. This requires the sports event service organizations to pay more attention to the control of the event risk, and the operational risk of the event has become a problem that the event subject sports event service organizations have to pay attention to. However, in theory, Most of the research on sports events in China is focused on the research field of event risk and risk management. The research on the evaluation of the operational risk of the event is relatively less, and there is almost no operational risk of the event with the service organization of the sports event as the main body. In reality, the service organizations of sports events are still in the stage of exploration and development, and there is no systematic and mature development model. Therefore, this paper combines the qualitative research with quantitative analysis. In order to solve the problems of vague goal of risk control and unbalanced development of the current competition service organization, the evaluation system of the running risk of the sports event service organization, which provides special service for the sports industry, is constructed, and the evaluation system is constructed. It lays a theoretical foundation for the competition service organizations to improve their core competitiveness and to create a high level of sports events. The evaluation system, which takes the operational risk of sports events service institutions as the object of study, is different from other types of evaluation systems. In our country, there are some problems such as lack of scientific guidance on risk management, narrow adaptability of evaluation index and incompatibility between evaluation results and reality. In order to solve the current problems, based on the domestic and foreign experience, the evaluation index is not suitable for the competition risk management. Combined with the actual situation of sports events service organizations in China, the paper identifies the operational risks of the events, and adopts Delphi expert consultation and AHP research methods. The risk assessment model is established by repeated verification and screening index. Finally, the empirical test of the established model is carried out to find the strengths and weaknesses of the current event service organizations, and to provide suggestions for the scientific and sustainable development of the competition service organizations in China. Promote healthy, scientific and orderly rapid development of sports industry in China.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

【相似文献】