对我国全民健身运动标识系统构建的初探

发布时间：2018-03-07 12:23

本文选题：全民健身　切入点：标识系统　出处：《成都体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：北京奥运会和上海世界博览会等大型集会在中国成功举办,标识系统在其中发挥出了重要的作用。同时,我国国民生活水平逐步提升,参与健身运动的需求不断增多,发展全民健身事业逐渐成为我国体育事业发展的重点。但目前,全民健身运动标识系统的缺失,导致许多体育全民健身运动资源不能让大众熟悉,不能发挥出应有的作用。本研究通过查阅大量相关资料,对标识系统的概念整理总结,并通过实地调查,对目前相对完善的旅游标识系统构建进行分析,提炼出标识系统构建的主要需具有丰富的文化底蕴、科学的构建方式以及多样的表现形式。本研究从全民健身运动的视角下,提出全民健身运动标识系统的概念。结合全民健身运动以休闲为主的文化内涵以及具有全民参与的特点,分析其功能及构建的意义,为全民健身运动标识系统的构建提供理论依据。同时,实地调查全民健身运动标识系统构建现状,为全民健身运动标识系统的构建提供现实依据。根据理论依据与现实依据,得出结论全民健身运动标识系统构建的必要性,它的构建直接影响了我国全民健身服务体系的质量,影响着我国全民健身运动事业的发展。全民健身运动标识系统是全民健身运动不断发展的重要组成要素,同时也是公共环境标识系统的一部分,它的构建需要遵循多学科的相关知识作为指导理念,包括体育文化、地域文化、公共环境标识设计、视觉传达设计、人体工程学、心理学等,并通过对各学科的相关专家进行访问,对全民健身运动标识系统涉及到的内容进行分析讨论,得出在全民健身标识系统的结构分为四个等级,分别为:总标识、类型标识、项目标识、相关服务标识,整个系统组成要素分别为:识别类标识系统、导向类标识系统、服务类标识系统和管理类标识系统。在构建时应达到具有优美的视觉体验;具有高效的实用功能;具有多样的表现形式三条原则。最后依照结论设计全民健身标识系统总标识,为全民健身运动标识系统的构建提供参考。
[Abstract]:Large gatherings such as the Beijing Olympic Games and the Shanghai World Expo have been successfully held in China, in which the marking system has played an important role. At the same time, the standard of living of our people has been gradually improved, and the demand for participating in fitness exercises has been increasing. The development of national fitness has gradually become the focus of the development of sports in China. However, at present, the lack of a national fitness marking system has led to the fact that many sports resources for national fitness cannot be familiar to the public. Through consulting a large number of relevant information, this study collates and summarizes the concept of the marking system, and through field investigation, analyzes the construction of the relatively perfect tourism marking system at present. Abstract the construction of the marking system needs rich cultural background, scientific construction methods and various forms of expression. This study from the perspective of the national fitness campaign, This paper puts forward the concept of the marking system of the national fitness movement, analyzes its function and the significance of its construction, combining with the cultural connotation and the characteristics of the whole people's participation in the national fitness movement. At the same time, a field investigation of the status quo of the construction of the national fitness marking system provides a realistic basis for the construction of the national fitness marking system, according to the theoretical basis and the practical basis. The conclusion is that it is necessary to construct the national fitness marking system, which has a direct impact on the quality of the national fitness service system in China. The national fitness marking system is an important element of the continuous development of the national fitness movement, and it is also a part of the public environment marking system. Its construction needs to follow multidisciplinary knowledge as the guiding concept, including sports culture, regional culture, public environmental logo design, visual communication design, ergonomics, psychology, etc. And through visiting relevant experts in various disciplines, analyzing and discussing the contents involved in the national fitness marking system, it is concluded that the structure of the national fitness marking system can be divided into four levels, namely: total marking, type marking, Project identification, related service identification, the whole system elements are: identification class identification system, oriented class identification system, service class identification system and management class identification system. It has high efficiency and practical function, and has three principles of various forms of expression. Finally, according to the conclusion, the general logo of the national fitness marking system is designed, which provides a reference for the construction of the national fitness marking system.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

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