湖南露营地综合评价及发展对策研究

发布时间：2018-03-25 20:12

本文选题：湖南省　切入点：露营地　出处：《中南林业科技大学》2017年硕士论文

【摘要】：在体验式经济发展的大环境下,旅游者在追求个性化的同时也要求旅游更具有体验价值,而以帐篷、自驾车、房车等露营地的开发建设正顺应了体验经济时代下旅游者需求转变的新形势,为旅游者提供了更加贴近自然的体验机会和场所,同时也为传统的以自然观光旅游为主的目的地实现跨越式发展提供了契机。但是截止到目前,我国尚未出台统一的露营地评价标准,且国内关于露营地评价的学术研究尚且为零。本论文的研究力求为露营地评价以及发展建设提供一个参考和借鉴。本文首先了阐述当代国内外露营地研究现状,并针对国内外露营地分级体系作出总结和评述。第二,利用层次分析法构建露营地综合评价指标体系,建立由营地规模、营地环境、营地服务、安全与管理4个B级指标以及7个C级指标、31个D级指标构成的评价指标体系,并确定评价指标的主观权重。第三,利用访谈法获取湖南省露营地的原始数据,结合熵权法确定的评价指标的客观权重,完善评价体系,构建露营地评价函数。第四,利用构建好的露营地评价体系对湖南省已选取的露营地进行综合评价分析,对湖南露营地发展建设提出针对性的建议与对策。本文得出的主要结论如下:(1)4个B级指标中,营地服务对露营地评价的影响最大,营地规模的影响最小。7个C级指标中,营地硬件设施对露营地评价的影响最大,营地管理保障对露营地评价的影响最小。(2)湖南露营地评价结果如下(评分从高到低):快乐车行房车露营地望城光明村营地、柳叶湖房车露营公园、湖南省烽火汽车露营公园、韶湖汽车度假营地、张家界楠本溪汽车房车露营基地、湖南开慧镇板仓国际帐篷露营基地、张家界老道湾露营度假基地、浏阳河大围山树栖·星之基地、张家界树栖·星之基地、浏河源国际自驾车房车营地、橘洲沙滩体育文化休闲园营地。(3)湖南露营地中开发建设尚处在初级阶段,帐篷露营产品开发相对成熟,建设具备一定规模,而房车、自驾车露营产品开发建设水平参差不齐。(4)湖南省露营地中以自驾车、房车露营产品为特色的露营地评价较高。
[Abstract]:In the environment of experiential economic development, tourists, while pursuing individualization, also require tourism to have more experiential value, and to use tents to drive themselves. The development and construction of campsites, such as RV, are complying with the new situation of changing tourist demand in the era of experience economy, and providing tourists with more opportunities and places to experience nature. At the same time, it also provides an opportunity for the traditional destinations with natural sightseeing tourism to achieve leapfrog development. However, up to now, China has not issued a unified evaluation standard for campsites. The domestic academic research on campsite evaluation is still zero. The research in this paper aims to provide a reference for the evaluation and development of campsites. Firstly, this paper describes the current situation of campsite research both at home and abroad. Secondly, the comprehensive evaluation index system of campsite is constructed by AHP, which is composed of camp scale, camp environment and camp service. The evaluation index system is composed of 4 B grade indexes, 7 C grade indexes and 31 D grade indexes, and the subjective weight of the evaluation indexes is determined. Thirdly, the original data of the campsite in Hunan Province are obtained by using the interview method. Combined with the objective weight of the evaluation index determined by entropy weight method, the evaluation system is improved and the evaluation function of the campsite is constructed. Fourthly, the comprehensive evaluation analysis of the campsite selected in Hunan Province is carried out by using the constructed evaluation system. The main conclusions of this paper are as follows: (1) among the 4 B grade indexes, camp service has the greatest impact on camp evaluation, and camp scale has the least impact on camp size. The results of camp evaluation in Hunan Province are as follows: the score is from high to low: happy car caravan camp, Wangcheng Guangming Village camp, Liu Ye Lake Row car Camping Park, Hunan Fiberhome car Camping Park, Shao Lake car Camp Camp, Zhangjiajie Nanben River car Row car Camping Base, BanCang International tent Camp Base, Kaihui Town, Hunan Province, Zhangjiajie Laodaowan Camping and Resort Base, The development and construction of the Liuyang River Dawei Mountain tree-dwelling star base, the Zhangjiajie tree-perch star base, the Liuheyuan International Self-driving RV Camp, the Orange Beach Sports and Recreation Park Camp .3) the development and construction of the Hunan campsite are still in the initial stage. Tent camping product development is relatively mature, construction has a certain scale, while RV, self-driving camping product development and construction level is not uniform. 4) in Hunan Province campsite with self-driving, RV camping products as the characteristics of the camp evaluation is higher.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895;F592.7

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