中国体育经纪人职能演变历程研究

发布时间：2018-03-26 19:23

本文选题：中国体育经纪人　切入点：职能演变　出处：《北京体育大学》2017年硕士论文

【摘要】：近些年来,我国体育产业伴随不断发展的经济和国家政策的鼓励逐渐活跃起来,体育中介市场是体育产业市场的重要纽带,而体育经纪人作为这中间最重要的主体之一,其发展脉络可以从侧面反映出整个市场和体育产业的发展情况;不仅如此,体育经纪活动的活跃和发展对于体育产业市场的活跃和发展具有积极的促进作用,同时还可以带动体育消费。本文以中国体育经纪人的职能为研究对象,采用文献资料法、案例分析法、专家访谈法和比较分析法对我国体育经纪人发展过程及不同阶段的职能进行整理归纳,分析其影响因素并提出对策建议。本文的研究首先将中国体育经纪人的发展历程归纳为两个阶段:探索阶段(1983年-1993年)和发展阶段(1994年至今),分别对阶段内的背景和代表案例进行分析;然后结合不同阶段内的发展情况和代表案例等对两个阶段的体育经纪人职能进行概括总结,梳理其演变的历程;而后从推动和制约两个角度对影响中国体育经纪人职能发展的因素进行分析和总结;最后针对制约中国体育经纪人发展的因素提出建议和对策。通过本文的研究,我们了解到从整体上看,我国体育经纪人职能是在不断发展完善的,在这个过程中经纪人目的不断明确、类别逐渐清晰、内容逐渐完善,但同时也仍存在体育经纪质量不高等问题。推动中国体育经纪人发展的因素主要包括经济、政治、政策、体育产业环境和经纪行业的自身因素等;而制约其发展的因素主要包括我国体育产业的整体规模和产业结构、体育管理体制、行业内部的自律机制以及相关从业者的职业素质和业务能力等。我国体育经纪人行业今后的发展需要国家政策、体育产业、体育经纪行业的共同发展来改善。国家发布相应的政策法规鼓励推动体育产业的发展,体育产业环境和体育产业结构完善的同时,体育经纪行业内部成立行业自律管理机构,完善体育经纪法律法规,高校和社会协调合作,多渠道多层次的进行体育经纪人的人才培养。通过这些方式为今后我国的体育经纪行业创造一个良好的发展环境,建立健全行业管理制度和行业法规,多途径培养符合行业标准和市场需要的复合型人才从事体育经纪工作,促进体育经纪人职能的完善,推动整个体育经纪行业的蓬勃发展。
[Abstract]:In recent years, the sports industry in our country has become more and more active with the development of economy and the encouragement of national policies. The sports intermediary market is an important link of the sports industry market, and the sports broker is one of the most important subjects. Its development context can reflect the development of the whole market and the sports industry from the side; not only that, the active and development of sports brokerage activities has a positive role in promoting the active and development of the sports industry market. At the same time, it can also promote sports consumption. This paper takes the function of Chinese sports broker as the research object, uses the literature method, the case analysis method, This paper summarizes the development process and functions of sports brokers in China by means of expert interviews and comparative analysis. First, the development of Chinese sports agents is divided into two stages: the exploration stage (1983-1993) and the development stage (1994-present), respectively. Scene and representative case analysis; Then combined with the different stages of the development situation and representative cases of sports agents in the two stages of the general summary of the functions of sports agents to sort out the evolution of the course; Then it analyzes and summarizes the factors that affect the development of Chinese sports brokers from two angles of promoting and restricting. Finally, it puts forward some suggestions and countermeasures against the factors restricting the development of Chinese sports brokers. As a whole, we understand that the functions of sports agents in our country are constantly developing and improving. In this process, the purpose of the brokers is becoming clear, the categories are becoming clear, and the contents are gradually improving. But at the same time, there are still some problems such as low quality of sports brokers. The factors that promote the development of sports brokers in China include economy, politics, policy, environment of sports industry and the factors of their own. The factors restricting its development include the overall scale and industrial structure of the sports industry in China, the sports management system, The self-discipline mechanism within the industry and the professional quality and professional ability of the relevant practitioners. The future development of the sports broker industry in China needs the national policy, the sports industry, The state issues corresponding policies and regulations to encourage the development of the sports industry, while the environment of the sports industry and the structure of the sports industry are being improved, the sports brokerage industry has set up a self-discipline management body within the sports brokerage industry. We should perfect the laws and regulations of sports brokerage, coordinate and cooperate with the society, and train the talents of sports broker through many channels and levels. Through these ways, we can create a good environment for the development of sports brokerage industry in our country in the future. It is necessary to establish and perfect the trade management system and trade laws and regulations, train the compound talents who meet the industry standards and market needs to engage in sports brokerage work, promote the improvement of sports broker's function, and promote the vigorous development of the whole sports brokerage industry.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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