山东省全民健身宣讲团培训基地运行模式创新研究

发布时间：2018-04-11 17:33

本文选题：全民健身 + 宣讲团　；参考：《山东大学》2017年硕士论文

【摘要】：全民健身显然已经不是一个陌生的词汇。自1995年《全民健身条例》颁布实施,国家出台了一系列的政策来促进全民健身的发展。但是直到2008年奥运会后,全民健身才真正走进大众的视线。2009年全运会在山东省举办,山东省体育局也借此东风成立了山东省全民健身宣讲团培训基地。到2017年培训基地走过了8年风雨。8年来,培训基地组织开展了千百场宣讲活动,这在全国可谓是首创。全民健身宣讲活动是真正走进人民群众的活动,他在促进山东省人民群众健身意识与传播全民健身理念中发挥了举足轻重的作用。但是,随着时代的发展培训基地的活动已经不能够满足人民群众日益增长的健身需求,培训基地也因资金短缺、人员缺乏以及活动体系单一等问题遇到了发展瓶颈。据此,作者导师极力鼓励作者研究山东省全民健身宣讲团培训基地并创新其运行模式,以期能够推动全民健身事业的健康长效发展。通过梳理国家关于全民健身发展的相关政策、查阅文献资料总结优秀伦文中关于全民健身服务体系以及平台建设的相关研究,找出创新宣讲团培训基地的点。通过调查访谈全民健身宣讲团的专家,了解培训基地与宣讲团的发展现状与主要存在和亟待解决的问题,归纳总结各个专家所提出的建设性建议,并结合其他各省市成功案例来创新山东省全民健身宣讲团的运行模式。山东省全民健身宣讲团培训基地的创新运行模式主要体现在两个方面:一个是转变以"政府主导"为单一模式的发展运行模式。加大民间参与运作的力度,充分发挥社会资源的力量。让"山东省全民健身宣讲团培训基地"由政府推动逐步向市场、民间推动转变。通过社会力量,自造血液,从而推动山东省全民健身宣讲团培训基地的良好运行。另一个是保留基地传统的宣讲模式,同时融入互联网技术。建立一个服务于山东省全民健身的综合性信息服务平台。利用"互联网+体育"的模式,充分整合有效资源、扩大受众群体,充分发挥科技优势,让更多人民群众真真切切的从体育平台中受益。同时,利用"互联网+体育"系统中的大数据,完善山东省全民健身相关数据统计。
[Abstract]:National fitness is clearly no longer a strange word.Since the promulgation and implementation of the regulations on National Fitness in 1995, the state has issued a series of policies to promote the development of National Fitness.But only after the 2008 Olympic Games did the national fitness really come into the public's sight. The 2009 National Games was held in Shandong Province, and the Shandong Sports Bureau took advantage of this to set up the Shandong National Fitness Mission training Base.The training base has been through eight years by 2017. Over the past eight years, the training base has launched hundreds of propaganda activities, which is the first in the country.The campaign of national fitness education is a kind of activity that really enters the masses of the people. It plays an important role in promoting the people's fitness consciousness and spreading the idea of national fitness in Shandong Province.However, with the development of the times, the activities of the training base can no longer meet the increasing fitness needs of the people, and the training base has encountered the bottleneck of development because of the shortage of funds, the lack of personnel and the single system of activities and so on.Therefore, the author's tutor strongly encourages the author to study the training base of Shandong National Fitness Mission and to innovate its operating mode, in order to promote the healthy and long-term development of the cause of national fitness.Through combing the relevant policies of the national fitness development, consulting the literature and summarizing the relevant research on the national fitness service system and platform construction in the excellent Lunwen, we can find out the points of the training base of the innovative propaganda group.Through the investigation and interview with experts of the National Fitness Mission, to understand the current situation of the development of the training base and the propaganda group, and the main problems to be solved, to sum up the constructive suggestions put forward by the various experts.Combined with other provinces and cities successful cases to innovate Shandong Province National Fitness Mission operation model.The innovative operation mode of Shandong National Fitness Mission training Base is mainly reflected in two aspects: one is to change the development and operation mode with "government leading" as a single mode.Increase the dynamics of non-governmental participation in the operation, and give full play to the strength of social resources.Let the "Shandong Province National Fitness Mission training Base" by the government to gradually promote the market, folk promotion transformation.Through social forces, self-made blood, so as to promote the Shandong Province National Fitness Mission training base good operation.The other is to retain the base of the traditional mode of propaganda, at the same time into the Internet technology.To establish a comprehensive information service platform to serve the fitness of all people in Shandong Province.By using the mode of "Internet sports", we can fully integrate effective resources, expand the audience, give full play to the advantages of science and technology, and let more people truly benefit from the sports platform.At the same time, using big data in the system of Internet Sports, improve the statistics of national fitness in Shandong Province.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

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