网络体育信息传播的构成形态、舆论极化与引导机制研究

发布时间：2018-04-14 20:39

本文选题：体育文化传播 + 信息窄化　；参考：《体育与科学》2017年01期

【摘要】：网络体育信息传播的开放性与受众信息承载形态催生了网站商业化运营模式。网络体育信息传播具有极强的公共表现形态,在传播和受众群体的构成上呈现较强的年轻化特征,呈现直观、简洁的表达形式,具有明显的个性化特征,信息容易被认知,呈现较强传播效力和传播效果,体育信息传播所带来的舆论极化主要动因在于信息窄化现象和带有主观色彩的评论容易促使社会矛盾进一步激化;网络体育信息发布的媒介主题由过去的"权力代言人"向"黑幕揭露者"转身,致使舆论发布偏向负面事件。体育信息传播中的舆论极化现象表明:舆论引导机制在于提倡逻辑劝服,对网络传播中的敏感体育事件进行典型报道;积极进行舆情分析,以体育事件发生的事实为基础对网络体育信息所涉猎的具体事件进行深度报道;发挥"意见领袖"的作用,对网络体育信息传播过程中出现的虚假事件和极端言论进行舆论引领和责任追究。
[Abstract]:The openness of the network sports information dissemination and the information bearing form of the audience gave birth to the commercial operation mode of the website.The network sports information dissemination has the extremely strong public performance form, in the dissemination and the audience group constitution presents the strong young characteristic, presents the intuitive, the succinct expression form, has the obvious individuality characteristic, the information is easy to be recognized,The main reason of public opinion polarization caused by sports information communication is that the phenomenon of narrow information and comments with subjective color can promote the social contradictions to be further intensified.The media theme of network sports information release turned from "power spokesman" to "black-curtain disclosing person", which caused the public opinion publication to be biased toward negative events.The phenomenon of public opinion polarization in sports information dissemination shows that the mechanism of public opinion guidance lies in advocating logical persuasion, carrying out typical reports on sensitive sports events in network communication, actively conducting public opinion analysis,On the basis of the fact that sports events occur, we report in depth the specific events covered by network sports information, and play the role of "opinion leaders".To the network sports information dissemination process appears the false event and the extreme speech carries on the public opinion to lead and the responsibility investigation.
【作者单位】：合肥工业大学体育部;安徽农业大学体育部;
【分类号】：G80-05

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