城市马拉松赛事的热表征与冷思考

发布时间：2018-05-02 13:25

  本文选题：城市马拉松 + 赛事　； 参考：《南京体育学院学报(社会科学版)》2017年04期

【摘要】：通过文献资料、实践观察等研究方法对我国马拉松赛事热的表现进行了梳理,我国马拉松热表现在赛事规模逐年飙升,参与城市不断扩围,传播范围迅速拓展,商业规模不断提升等方面。马拉松赛事在举办的过程中存在着以下问题:马拉松赛事同质化问题突出,马拉松赛事功能定位单一化,马拉松赛事服务水平亟待提升,马拉松赛事群众基础尚待培育,赛事市场认同待提升等。这些问题如果不能得到妥善的解决,将会严重影响马拉松综合效应的发挥,也将影响到马拉松赛事产业的健康发展,甚至会恶性关联到整个体育产业的发展,针对这些不足,我国马拉松赛事举办应着力从以下几方面着手:多元化城市马拉松赛事定位,提升马拉松赛事运作水平,积极拓展马拉松赛事产业链。
[Abstract]:Through literature, practical observation and other research methods, the performance of marathon fever in China has been combed. The performance of marathon fever in China has increased year by year, the scale of race has been soaring year by year, the participating cities have been expanding constantly, and the spreading range has expanded rapidly. Business scale continues to improve, and so on. There are the following problems in the running of marathon: the homogeneity of marathon is prominent, the function of marathon is single, the service level of marathon needs to be improved, and the mass base of marathon needs to be cultivated. Competition market identity to be promoted and so on. If these problems are not properly resolved, they will seriously affect the comprehensive effect of marathon, and will also affect the healthy development of the marathon industry, and even be vicious related to the development of the entire sports industry. In view of these deficiencies, In order to hold the marathon in China, we should focus on the following aspects: the positioning of the multi-city marathon, the promotion of the running level of the marathon, and the active expansion of the industrial chain of the marathon.
【作者单位】： 四川外国语大学体育部;
【分类号】：G822.8
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本文编号：1834110