文化认同与异化:马拉松“热”与“冷”的辩证思考

发布时间：2018-05-10 14:01

本文选题：文化认同 + 文化异化　；参考：《南京体育学院学报(社会科学版)》2017年04期

【摘要】：无论是对于促进全民健康、健康中国建设,还是推动城市建设和经济社会发展,发展马拉松文化都具有极其重要的意义。基于文化认同与文化异化理论,分析了马拉松"热"的内在机理,探讨了马拉松"冷"的问题表征及内在原因,提出了促进马拉松健康持续发展的建议。马拉松"热"的内在机理是:马拉松经济文化价值与我国经济发展的价值需求相融合,马拉松精神文化价值与城市文化发展的价值需求相融合,马拉松健身文化价值与全民健康价值需求相融合。马拉松"冷"的问题表征是:"同质化""淘金热""猝死"等,其原因是马拉松文化异化。建议:政府方面,加强指导、服务与管理;市场方面,促进标准、规范和创新;民众方面,注重健康、安全、文明。
[Abstract]:It is of great significance to promote national health, healthy China, urban construction, economic and social development and the development of marathon culture. Based on the theory of cultural identity and cultural alienation, this paper analyzes the internal mechanism of marathon "fever", probes into the problem representation and internal reasons of marathon "cold", and puts forward some suggestions to promote the healthy and sustainable development of marathon. The intrinsic mechanism of marathon "craze" is that the value of marathon economy and culture is combined with the value demand of our country's economic development, the value of marathon spirit and culture is combined with the value demand of city culture development. The cultural value of marathon fitness and the health value of the whole people are combined. The problem of marathon cold is: homogenization, gold rush, sudden death and so on, which is caused by cultural alienation of marathon. Suggestions: government, strengthen guidance, service and management; market, promote standards, norms and innovation; people, focus on health, safety, civilization.
【作者单位】：西安交通大学体育中心;
【分类号】：G822.8

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