合肥市健身俱乐部私人教练服务质量分析

发布时间：2018-05-11 12:16

本文选题：合肥市 + 健身俱乐部　；参考：《贵州师范大学》2017年硕士论文

【摘要】：随着我国体育产业的不断发展和人民群众对体育健身意识的不断增强,随之而来的体育俱乐部如雨后春笋般在全国各地出现,而健身俱乐部作为室内锻炼最全面、最有效的运动场所之一,更是在各地相继出现。合肥市,作为安徽省省会研究其健身俱乐部私教服务质量具有较高意义。本文以合肥市健身俱乐部的420名私教会员和145名私人教练为调查对象,以服务质量(SERVQUAL)评价方法为理论基础,编制《合肥市健身俱乐部私教服务质量评价问卷》,通过问卷调查法、访谈法、数理统计法等多种研究方法,分析合肥市健身俱乐部私教服务质量的现状和影响服务质量的因素。得出如下结论:1.合肥市健身俱乐部的私人教练多数为男性,年龄集中在21~30岁之间,由于大部分教练的从业时间较短,且有三分之一左右的教练都是非体育专业,从而使得私教的总体工作能力不足。2,在私教个人能力方面,合肥市健身俱乐部的私人教练不具备充分的健身知识和技能,在对会员的言语沟通、技能讲解、动作示范方面未能使得会员满意,同时,大部分私人教练都不具备良好的形体。3.在课程服务方面,私人教练能根据会员需求定制针对性的训练方案,在课程规划、记录和服务时间上也能得到会员认可,但在训练效果的跟踪服务上未能使得会员满意,同时,部分私人教练在处理会员申诉时不及时,对于会员提出的建议也不能迅速做出相应的回应。4.在俱乐部管理层面,合肥市健身俱乐部在工装统一和环境氛围上能够得到会员满意。但部分俱乐部的设施配置略显不足,会员使用器械排队的情况较多,同时,部分健身俱乐部在意见反馈系统和失误补救措施标准方面也不明确。
[Abstract]:With the continuous development of sports industry and the increasing of people's awareness of physical fitness, the sports clubs are springing up all over the country, and the fitness clubs are the most comprehensive indoor exercise. One of the most effective sports venues has emerged all over the world. Hefei, as the provincial capital of Anhui Province, has a high significance to study the quality of private education service of its fitness club. In this paper, 420 private members and 145 private coaches of fitness clubs in Hefei were investigated. Based on the evaluation method of service quality, the questionnaire was compiled to evaluate the quality of private education service of fitness clubs in Hefei. This paper analyzes the present situation of the private education service quality of fitness clubs in Hefei and the factors affecting the service quality, such as interview, mathematical statistics and other research methods. Come to the following conclusion: 1. Most of the personal coaches in Hefei fitness clubs are men, aged between 21 and 30. Because most coaches have a relatively short working time, and about 1/3 coaches are non-sports majors, As a result, the overall working ability of private education is not enough. In terms of personal ability of private education, the personal trainer of Hefei fitness club does not have sufficient fitness knowledge and skills. The movement demonstration aspect fails to satisfy the member, simultaneously, most personal trainer does not have the good physique. 3. In the aspect of course service, the personal trainer can customize the specific training program according to the needs of the member, and get the approval of the member in the course plan, record and service time, but can not satisfy the member in the training effect tracking service, at the same time, Some personal coaches do not deal with member complaints in a timely manner, nor can they respond promptly to suggestions made by members. At the level of club management, Hefei fitness club can get the satisfaction of its members in uniform tooling and environmental atmosphere. However, the facilities of some clubs are slightly inadequate, the members use the equipment queue more, at the same time, some fitness clubs in the feedback system and error remedial measures standards are not clear.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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