体育赛事观赏与竞猜型体彩的影响效果探析——基于二元热情模型的研究视域

发布时间：2018-05-14 23:09

  本文选题：体育赛事观赏 + 体育竞彩　； 参考：《体育与科学》2017年02期

【摘要】：本研究采用电脑辅助亲身访谈法、社会网络分析法(SNA)、路径验证分析(SEM)等定性与定量结合的范式,应用二元热情模型工具,探讨体育赛事观赏与竞猜型体彩的路径影响关系。研究呈现了体育赛事观赏与体育竞彩二元热情模型图及Net-Draw程序生成的可视化结构图。结果表明:体育赛事观赏与体育竞彩网络密度为紧密的网络结构;体育赛事观赏与体育竞彩的调和型消费者倾向公立竞彩投入,同调和型热情模式人群特征关系一致等。另外模型效果还显示,直接效果最强的为"偏执型观赛热情"对"偏执型竞彩热情",次强的为"调和型观赛热情"对"观赛程度"。
[Abstract]:In this study, computer aided personal interview, social network analysis, path verification analysis and so on were used to study the relationship between watching and guessing sports lottery. The research presents the binary enthusiasm model of sports events and sports competition and the visual structure diagram generated by Net-Draw program. The results show that the network density of sports event viewing and sports competition is a close network structure, and the harmonious consumers tend to the public competition investment, which is consistent with the crowd characteristics of the harmonious enthusiasm model and so on. In addition, the direct effect of the model also shows that the most direct effect is "bigoted competition enthusiasm" to "bigoted competition enthusiasm", the second strongest is "harmonious competition enthusiasm" to "viewing degree".
【作者单位】： 山东大学体育学院;吉林体育学院;
【基金】：2015年吉林省社会科学重点项目《吉林省体育产业发展战略研究》,项目号:2015A3
【分类号】：G80-05
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本文编号：1889876