奥运提振效应与低谷效应辨析与思考——兼议北京-张家口冬奥会办赛理念

发布时间：2018-05-30 12:25

本文选题：提振效应 + 低谷效应　；参考：《南京体育学院学报(社会科学版)》2017年04期

【摘要】：奥运经济是一种注意力经济、品牌经济、借势经济、概念经济,既具有提振效应,也具有低谷效应。运用文献研究、比较分析等方法,分析了奥运经济提振效应及其规律,探讨了奥运经济低谷效应及其致因,研究认为,奥运会的经济提振效应集中体现在其对国民经济的提振效应,对相关产业的提振效应,以及对社会就业的提振效应。导致奥运经济的低谷效应的主要致因为:1)奥运投资规模过大且结构欠优;2)奥运投融资机制和市场化运作机制不完善;3)奥运场馆利用不足且经营管理成本较大。针对2022年北京张家口冬奥会如何有效规避低谷效应、有力释放提振效应提出了如下建议:合理预算冬奥会投资规模,优化冬奥会投资结构;完善奥运投融资机制和市场化运作机制;促进赛后场馆反复利用综合利用持久利用。
[Abstract]:Olympic economy is a kind of attention economy, brand economy, opportunity economy, concept economy, both boost effect and low effect. By using the methods of literature research and comparative analysis, this paper analyzes the effect and law of Olympic economic boost, probes into the effect of Olympic economic trough and its causes, and concludes that, The economic boost effect of Olympic Games is mainly reflected in its boost effect on national economy, on related industries, and on social employment. The main cause of the low valley effect of Olympic economy is that the scale of Olympic investment is too large and the structure is not excellent. 2) the investment and financing mechanism and market-oriented operation mechanism of Olympic Games are not perfect. 3) the Olympic stadiums and gymnasiums are underutilized and the management cost is high. In view of how the 2022 Zhangjiakou Winter Olympic Games in Beijing can effectively avoid the trough effect, the following suggestions are put forward as follows: reasonable budget for the investment scale of the Winter Olympic Games and optimization of the investment structure of the Winter Olympic Games; Improve the Olympic investment and financing mechanism and market-oriented operation mechanism; promote the repeated use of venues after the competition comprehensive utilization of sustainable use.
【作者单位】：四川省乐山师范学院;
【分类号】：G811.21

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