体验经济时代下抚仙湖体育旅游目的地的开发研究

发布时间：2018-06-01 20:49

本文选题：体验经济 + 湖泊旅游　；参考：《成都体育学院》2017年硕士论文

【摘要】：体育旅游作为体育产业重要的业态,成为了未来发展的焦点,体验经济时代来临,传统的浅层次观光游已经难以满足游客的旅游需求,他们更倾向追求更多个性化的体验,更多地与自然互动,在体验中领略优美的自然风光的同时,同时收获独特的经历。户外运动为游客提供了一种与自然互动的方式,体育旅游具有鲜明的体验特征,体育旅游目的地能够满足游客注重体验的需求。湖泊不仅有良好的水质条件和优美的生态环境,而且能够满足人们休憩、娱乐、健身和体育运动的多重旅游需求,因此成为国际休闲度假最理想的综合性旅游目的地。目前,越来越多的湖泊旅游目的地将向体育旅游度假转型升级,数量增多,跟风、同质化问题也会出现。仅仅停留在对湖泊资源原始的粗加工,没有深挖掘体育旅游的体验内涵和价值,若不能满足体育旅游者的情感和个性化等新的需求的目的地也难以在激烈的市场竞争中胜出。本文在研究国外体验经济理论及国内外湖泊体育旅游目的地开发现状的基础上,发现体验经济理论和湖泊体育旅游目的地开发建设都有体验型和互动性、教育性和参与性。在体验经济理论和体育旅游目的地开发动因分析的基础上,提出体验经济时代下湖泊体育旅游目的地的开发应遵循参与性、多样性、挑战性和可持续性的开发原则,构建了湖泊体育旅游目的地RME(资源、市场、体验设计)的体验化开发模式。资源分析方面(R),资源不仅包括自然、人文、地理资源,还要重视对当地的体育游憩资源的考察调研;市场分析(M)要对现有市场调查分析同时也要注重市场的前瞻和培育,要从市场前瞻的角度挖掘潜在需求,不仅要重视开发适合成年人的体育旅游产品,更需要重视儿童青少年、亲子的产品的开发;目的地体验化开发(E)主要包括提炼体验主题、打造体验产品、营造体验氛围三大方面。首先,在湖泊体育旅游目的地的资源和市场调研分析基础上,提出体验化开发的主题;其次,引入ASEB栅格分析法对目的地体育旅游产品的开发在活动、设施、体验、利益方面的优势、机遇、威胁、劣势进行综合分析。围绕“商、养、学、闲、情、奇”新要素构建湖泊体育旅游目的地的产品谱系;然后,在“食、住、行、游、购、娱”六方面融入体育、运动元素,营造体验氛围。最后结合云南抚仙湖体育旅游目的地实际存在问题,运用RME这一开发模式,为体验经济时代下抚仙湖体育旅游目的地的开发提出相应策略。
[Abstract]:As an important form of sports industry, sports tourism has become the focus of future development. With the advent of the economic era, the traditional shallow tourism has been difficult to meet the tourism needs of tourists, and they tend to pursue more personalized experience. More interaction with nature, in the experience of beautiful natural scenery, at the same time harvest unique experience. Outdoor sports provide a way for tourists to interact with nature. Sports tourism has distinct characteristics of experience. Sports tourism destinations can meet the needs of tourists to pay attention to experience. The lake not only has good water quality and beautiful ecological environment, but also can meet the needs of people's recreation, fitness and sports, so it has become the most ideal comprehensive tourism destination for international leisure and vacation. At present, more and more lake tourism destinations will be transformed to sports tourism vacation, the number will increase, follow the trend, homogeneity will also appear. It is difficult to win in the fierce market competition if the destination which can not satisfy the new demand such as emotion and individuation of sports tourists can not be satisfied by the original rough processing of lake resources without deeply excavating the experience connotation and value of sports tourism. On the basis of studying the theory of experience economy abroad and the present situation of the development of lake sports tourism destination at home and abroad, this paper finds that the theory of experience economy and the development and construction of lake sports tourism destination have both experiential and interactive, educational and participatory. Based on the theory of experience economy and the analysis of sports tourism destination development motivation, the paper puts forward that the development of lake sports tourism destination should follow the principles of participation, diversity, challenge and sustainability in the development of lake sports tourism destination in the era of experience economy. The experiential development model of lake sports tourism destination RME( Resources, Market, experience Design) is constructed. In terms of resource analysis, resources not only include natural, human and geographical resources, but also attach importance to the investigation and investigation of local sports recreation resources. Market analysis and analysis should also focus on the future and cultivation of the market at the same time. In order to tap the potential demand from the perspective of the market, we should not only pay attention to the development of sports tourism products suitable for adults, but also to the development of products for children and adolescents, parents and children. Create experience products, create three major aspects of experience atmosphere. First of all, on the basis of resource and market research and analysis of lake sports tourism destination, the theme of experiential development is put forward. Secondly, ASEB grid analysis method is introduced to the development of destination sports tourism products in activities, facilities, experiences. The advantages, opportunities, threats and disadvantages of the interests of the comprehensive analysis. The product pedigree of the lake sports tourism destination is constructed around the new elements of "business, raising, learning, leisure, feeling and wonder", and then, in the six aspects of "eating, living, traveling, buying and entertaining", sports elements are integrated into sports, sports elements are created, and the experience atmosphere is created. Finally, combined with the actual problems of the sports tourism destination in Fuxian Lake, Yunnan Province, using the development mode of RME, this paper puts forward the corresponding strategies for the development of the sports tourism destination of Fuxian Lake in the era of experience economy.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

【相似文献】