体育新闻传播的特征、人才能力要求与体育新闻传播教育供给侧改革——基于奥运传播的观察

发布时间：2018-06-08 04:39

本文选题：体育新闻传播 + 教育　；参考：《南京体育学院学报(社会科学版)》2017年02期

【摘要】：通过文献资料、文本分析、专家咨询等研究方法,基于奥运新闻传播的观察分析出我国当前体育新闻传播的特征,主要表现为:传播理念:从"受众中心"向"用户驱动";传播内容:由"赛场聚焦"到"泛奥关注";传播手段:从"单兵传播"到"全息传播";新闻叙事:从"现象新闻"到"数据传播";运行理念:由"新闻主义"到"品效合一"。这些特征的演变对体育新闻传播人才提出了新的能力要求,主要包括更加宽厚深广的专业知识能力,全息立体的技术应用能力,大数据调查分析呈现能力,综合的项目管理能力等。而反观目前的体育新闻传播教育供给侧存在培养目标设定的时代感不强,专业课程"增量"设置,融合欠缺,教学策略实施的实践性不足等问题,无法很好的适应和满足行业对于体育新闻传播人才的能力需求。介于此,提出了体育新闻传播教育的供给侧改革思路,在教育理念上:宽厚基础,思维融合,从"新闻本位"向"产品理念"转变;课程改革上,打造"进退均衡"、"融合有效"、"数据融入"的本体课程体系;教学改革上,实施课内课外、校内校外协同,大力推进实践教学落实;同时不断的强化师资团队的现代性建设。
[Abstract]:Through literature, text analysis, expert consultation and other research methods, based on the observation and analysis of Olympic news dissemination, the characteristics of current sports news communication in China are analyzed. The main manifestations are: communication idea: from "audience center" to "user driven"; communication content: from "focus on the field" to "pan-Olympic concern"; means of communication: from "single soldier communication" to "holographic communication"; news narrative: from "from" Phenomenon news "to" data dissemination "; operational concept: from" journalistic "to" product-effect integration ". The evolution of these characteristics has put forward new ability requirements for sports news communication talents, including more extensive professional knowledge ability, holographic three-dimensional technology application ability, big data investigation and analysis ability. Comprehensive project management skills, etc. On the supply-side of sports news communication education, however, there are some problems, such as the lack of the sense of the times of training goal setting, the "incremental" setting of specialized courses, the lack of integration, the lack of practicality in the implementation of teaching strategies, and so on. Can not adapt to and meet the industry's ability to sports news communication talent needs. In view of this, this paper puts forward the idea of supply-side reform of sports news communication education, which includes: generous foundation, fusion of thinking, transformation from "news standard" to "product idea", curriculum reform, To create the "balance between advance and retreat", "fusion and effectiveness", "data integration" of the ontology curriculum system; teaching reform, the implementation of extracurricular classes, school and school cooperation, vigorously promote the implementation of practical teaching; at the same time, constantly strengthen the construction of teachers' team of modernity.
【作者单位】：南京体育学院;南京体育学院奥林匹克学院;
【基金】：国家体育总局体育哲学社会科学青年项目(编号:2234SS15121) 南京体育学院院级课题(编号:YJ1425)
【分类号】：G642;G80-05

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