杭州绿城足球俱乐部主场球迷观赛行为及特征研究

发布时间：2018-06-13 00:15

本文选题：杭州绿城 + 足球俱乐部　；参考：《广西师范大学》2017年硕士论文

【摘要】：发现随着足球联赛在国内体育赛事市场占据位置越来越重,越来越多的人喜欢并关注足球运动,球迷作为足球市场最大的消费群体,其观赛行为也引起了部分学者的关注,国内研究主要分为球迷越轨行为(暴力、攻击与足球流氓等)、球迷文化建设及球迷的消费行为三个方面。从研究对象来看,绝大部分学者均站在全国范围的球迷来分析球迷越轨行,选取的案例多个赛季的多支球队现场球迷越轨行为,仅有一两篇论文是选取单支球队的多赛季球迷表现情况展开分析论证。结合杭州绿城足球俱乐部的现实情况,杭州绿城足球俱乐部进入中超联赛后,虽然球员在赛场表现没有可圈可点之处,但绿城球迷相对于频频传出谩骂、群殴、暴力的消极观赛行为极少,整个2016赛季,即便最后没能逃脱降级的厄运,绿城球迷还是以比较积极的行为去回应降级后的失落情绪,面对对方球员犯规以及不文明的行为、裁判员的误判以及教练员的临场指挥失利,曾经激起现场球迷的语言攻击外,比赛中球迷行为都比较文明,这一特殊的球场观赛行为是值得国内其他赛场借鉴。本研究运用文献资料法、问卷调查法、数理统计法、实地考察法及逻辑分析法,通过对绿城主场球迷的观赛行为调查分析,得出以下结论:1、在对绿城主场球迷基本情况的问卷调查显示:绿城主场观赛的球迷男士占比超过68.5%,女士仅占31.5%;现场球迷职业分布呈现多元化(以大学生为主的学生群体占比明显高于其他从业人员。);尽68.5%被调查者拥有本科及以上学历;43.61%以上球迷收入集中在无收入这一部份球迷主要是学生;观赛动机以支持本土球队和源于足球比赛的刺激性和观赛强为主;球迷在观赛过程中会与周围球迷进行互动,主要是互动交流进球时刻、裁判员水平、球员表现、教练员的指挥。2、杭州绿城球迷协会的组织相对有序规范、组织目标相对明确。主场球迷的观赛组织形式分为会员球迷(包括绿魂和绿城高校联盟两个球迷组织)与非会员球迷。绿城球迷协会是俱乐部对外宣传的窗口,也是其人文关怀的价值体现。3、为了更清晰的阐述球迷现场观赛行为,按照行为的宏观表达分为积极观赛行为和消极观赛行为;按照行为的表现形式分为语言表现类(球迷口号、歌曲)、肢体动作类(肢体行为类、手持器械类)以及横幅标语类。4、进一步表明杭州绿城主场球迷的观赛行为由以下几个因素表现:球迷协会组织行为、教练员临场指挥行为、裁判员判罚行为、球员的表现行为、主场比赛比分和媒体及舆论并进行深入调查与分析得出以下结论:(1)绿城主场球迷素质较高,能够有效减少现场球迷消极的观赛行为;(2)教练员的临场指挥行为、裁判员的判罚行为和球员赛场上的表现是影响现场球迷观赛行为关键因素;(3)主场比赛比分、媒体和舆论的渲染,在一定程度上会影响到现场球迷观赛的情绪,通过互联网传播途径,虽然快速便捷,但也使得极端分子过分渲染比赛结果或者球队、裁判及球迷之间的消极观赛行为,造成仇视的情绪。因此,必须要减少暴力词汇在媒体报道中的渲染,现场解说员也注意解说技巧。
[Abstract]:It is found that as the football league plays a more and more important position in the domestic sports competition market, more and more people like and pay attention to the football game. As the largest consumer group in the football market, fans have attracted the attention of some scholars. The domestic research is mainly divided into fans' deviant behavior (violence, attack and football hooligans, etc.). Cultural construction and the consumption behavior of the fans in three aspects. From the research object, most of the scholars are standing on the national fans to analyze the deviant behavior of the fans, the selected cases of many teams in many seasons are deviant from the fans, and only one or two papers are the analysis of the performance of the fans in a single team for the season. According to the reality of the Hangzhou Green City Football Club, Hangzhou Lvcheng football club has entered the Chinese Super League, although the players have no possible points in the game, but the Green City fans have few negative events, such as frequent abuse, flock and violence, and the whole 2016 season, even if they fail to escape the demotion of the bad luck, green. The City fans responded with more active behavior to respond to the loss after the demotion. In the face of the fouls and uncivilized behavior of the other players, the misjudgement of the referees and the loss of the coach's immediate command, the fans had been attacked by the language, and the behavior of the fans in the competition was more civilized than that of the fans. This study uses literature data method, questionnaire survey, mathematical statistics, field investigation and logical analysis. Through the investigation and analysis of the game behavior of Green City fans, the following conclusions are obtained: 1, the investigation of the basic situation of the home fans in green city shows that the fans of the Green City stadium are more than those of the fans. After 68.5%, women accounted for only 31.5%; the distribution of field fans was diversified (the proportion of students dominated by college students was significantly higher than that of other practitioners.) 68.5% of the respondents had a bachelor's degree or more; more than 43.61% of the fans' income was concentrated on the non income majority of the fans. In the course of the game, the fans interact with the surrounding fans in the course of the game, mainly interaction and exchange of goals, the level of the referee, the performance of the players, the.2 of the coach's command, the relatively orderly organization of the organization of the Hangzhou Green City fan association, the relatively clear organizational goal. It is divided into member fans (including the green soul and the two fan organizations of the Green City University Union) and the non member fans. The Green City fan association is the window of the club's publicity and the value of its humanistic concern.3. In order to clarify the behavior of the fans on the spot, it is divided into active watch and passive watch line according to the macro expression of the behavior. In accordance with the form of behavior (fan slogan, song), body action class (body behavior class, handheld device class) and banner class.4, the following factors are shown by the following factors: the organization behavior of the fan association, the coach's on-the-spot command behavior, and the referee's punishment. For the performance of the players, the score of the home game and the media and public opinion, the following conclusions are made and the following conclusions are made: (1) the high quality of the fans in the green city can effectively reduce the passive watching behavior of the fans on the spot; (2) the conduct of the coach's on-the-spot command, the judgment of the judges and the performance of the players on the field is the influence of the scene. The key factors for the behavior of the fans to watch the game; (3) the score of the home game, the media and the rendering of public opinion, to a certain extent, affect the mood of the fans on the spot, through the Internet, although it is fast and convenient, but also makes the extremists exaggerate the result of the competition or the team, the referee and the fans' passive watching behavior, causing hatred. Therefore, it is necessary to reduce the rendering of violent words in media reports, and commentators at the scene also pay attention to interpretation skills.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843

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