中超足球俱乐部与城市经济发展水平的相关性研究

发布时间：2018-06-13 12:11

本文选题：中超 + 职业足球俱乐部　；参考：《北京体育大学》2017年硕士论文

【摘要】：2015年3月《中国足球改革发展总体方案》提出鼓励地方政府创造条件,引导职业足球俱乐部稳定在足球基础比较好、足球发展示范性和代表性强的城市,避免俱乐部随着投资者变换而在城市间多次迁移的现象,积极培育稳定的球迷群体和城市足球文化,系统规划,立足长远,争取打造中国的百年俱乐部。这为职业体育俱乐部和城市发展之间形成良性互动关系指明了方向。本文运用文献资料、数理统计和专家访谈等方法,选择城市经济发展水平的相关经济指标,与中超俱乐部的竞技表现及现场观众人数等数据进行回归分析,得出如下结论:(1)职业体育俱乐部的产生和发展与城市发展关系密切。首先,城市为职业体育俱乐部的形成和发展提供了条件。城市为职业俱乐部的存在和发展需要提供了相应的供需条件。其次,职业足球俱乐部对城市经济发展也有巨大的影响,这种影响分为直接影响和间接影响。(2)我国中超俱乐部主要集中在经济发达城市,而且所在城市多为直辖市和省会城市。中超联赛俱乐部的竞技表现与所在城市人均GDP、城镇居民人均消费支出、城镇居民人均可支配收入、地区生产总值和城乡居民储蓄存款余额存在显著的正向相关性。中超联赛各俱乐部的现场场均观众人数与所在城市的地区生产总值和城乡居民储蓄存款余额具有显著的正相关性,但与人均地区生产总值、城镇居民人均消费支出、城镇居民人均可支配收入以及城镇居民恩格尔系数并没有显著的相关性。本文提出的建议如下:(1)职业足球俱乐部投资人与地方政府应是双向选择的关系。投资人在选择某一俱乐部或为俱乐部选址时应对当地的相关经济指标进行充分的调研;还应充分考虑自身资金实力、对俱乐部的成绩期许及收益目标,以便准确评估当地市场容量以及政府政策对足球的支持力度。而当地政府应充分考虑未来城市定位和发展方向、本市财政状况、体育资源状况等,理性判断是否存在引进或扶持职业足球俱乐部的必要性。(2)当地政府应把职业足球俱乐部的发展纳入城市经济整体发展的战略规划当中,在提升城市知名度和品牌形象的同时,不断满足居民的文化娱乐需要。发挥政府宏观调控的作用,以减少公共资源的投入,提高公共投入的效率。(3)对于拥有2支或以上职业足球俱乐部的大城市来说,地方政府和投资者应充分考虑各俱乐部的布局和资源分配,以便发挥该城市职业足球俱乐部的规模效应。
[Abstract]:In March 2015, the General Plan for the Reform and Development of Chinese Football proposed that local governments should be encouraged to create conditions and guide professional football clubs to stabilize themselves in cities with good football foundation, exemplary and representative development of football. To avoid the phenomenon of clubs moving from city to city with the change of investors, to cultivate stable fans group and city football culture, to plan systematically, to establish China's century-old club in the long run. This for professional sports clubs and urban development between the formation of a benign interaction between the direction. By using the methods of literature, mathematical statistics and expert interview, this paper chooses the relevant economic indicators of the level of urban economic development, and makes regression analysis with the competitive performance of the Chinese Super Club and the number of audience on the spot. A conclusion is drawn as follows: 1) the emergence and development of professional sports clubs are closely related to urban development. First of all, the city provides conditions for the formation and development of professional sports clubs. The city provides the corresponding supply and demand conditions for the existence and development of professional clubs. Secondly, professional football clubs also have a great impact on urban economic development, which is divided into direct and indirect effects. 2) China's super clubs are mainly concentrated in economically developed cities, and most of the cities are municipalities directly under the Central Government and provincial capitals. There is a significant positive correlation between the sports performance of Chinese Super League clubs and the per capita GDP of the city, the per capita consumption expenditure of the urban residents, the per capita disposable income of the urban residents, the regional gross domestic product and the balance of the savings deposits of the urban and rural residents. There is a significant positive correlation between the number of live audience and the gross domestic product of the city and the balance of the savings deposit of the urban and rural residents, but it has a significant positive correlation with the per capita regional gross domestic product, the per capita consumption expenditure of the urban residents. There is no significant correlation between the per capita disposable income of urban residents and the Engel coefficient of urban residents. The suggestions in this paper are as follows: 1) the relationship between professional football club investors and local governments should be a two-way choice. When selecting a club or selecting a site for the club, the investor should make a full investigation of the relevant economic indicators of the local area, and should also give full consideration to his own financial strength, the expectation of the club's achievements and the goal of the club's return. In order to accurately assess the local market capacity and government policy support for football. And the local government should give full consideration to the orientation and development direction of the city in the future, the financial situation of the city, the status of sports resources, etc. The local government should integrate the development of professional football clubs into the strategic planning of the overall development of the city economy, and at the same time promote the city's popularity and brand image. Constantly meet the cultural and recreational needs of the residents. Give full play to the role of the government in macro-control, in order to reduce the input of public resources and improve the efficiency of public investment.) for a big city with two or more professional football clubs, Local governments and investors should give full consideration to the layout and resource allocation of each club in order to bring into play the scale effect of the professional football club in the city.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843

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