我国职业公路自行车俱乐部运营模式研究

发布时间：2018-06-24 03:22

本文选题：公路自行车 + 职业自行车俱乐部　；参考：《北京体育大学》2016年硕士论文

【摘要】：近年来,公路自行车运动发展势头强劲。体育俱乐部作为现代体育最为常见的一种组织形式成为了人们参与自行车运动的一种重要方式。伴随着职业公路自行车赛事的发展,中国万胜洲际队和中国青海天佑德洲际队注册成为我国第一批真正意义上的职业公路自行车俱乐部。经历近10年发展,我国的职业公路自行车俱乐部从无到有,从稚嫩到发展,经历了较为艰辛的发展历程,同时也逐渐形成了不同的运营管理模式。本文通过文献资料法、实地调查法、案例分析法等方法,以国内职业公路自行车俱乐部的运营模式为研究对象,较为清晰地梳理近10年我国职业公路自行车俱乐部的发展历程,总结当前俱乐部所采取的主流运营管理模式,分析运营模式的特点及其产生的主要原因。在此基础上,本文以中国捷安特-卓比奥斯洲际队作为案例分析的对象,从资金运行方式、组织管理方式、训练比赛模式和宣传推广方式四个主要方面较为细致地分析特定职业公路自行车俱乐部运营管理模式,借此案例分析指出当前我国职业公路自行车俱乐部运营管理所存在的问题和不足,并在此基础上提出我国职业公路自行车俱乐部进一步深化职业化进程的相关策略。本文的研究结论如下：第一,我国职业公路自行车俱乐部发展至今共经历两个发展阶段,一是最初的萌芽阶段,二是初级发展阶段,当前仍处于初级阶段。俱乐部形成了“政企合营-省市专业队依赖型”、“政企合营-外援依赖型”、“企业独营-省市专业队依赖型”和“企业独营-外援依赖型”四种运营模式。第二,我国职业公路自行车俱乐部产生四种不同运营模式主要有四个方面的原因,一是受“举国体制”长期影响,行政权力干预过多；二是自行车运动的市场吸引力度不足,企业投资意愿不强；三是洲际自行车队伍准入门槛较低：四是国内外车手实力差距较大。第三,我国职业公路自行车俱乐部在资金运行、组织管理、竞赛训练和宣传推广等方面都存在一定不足之处。本研究期望能起到抛砖引玉的作用,希望更多学者在关注国内自行车赛事发展的同时也加大对职业自行车俱乐部的理论研究与实践探索。此外,希望本研究的结果能对当前俱乐部的管理者、参与者起到理论上的指导与借鉴作用。
[Abstract]:In recent years, the road bicycle sports development momentum is strong. As the most common organization of modern sports, sports club has become an important way for people to participate in cycling. With the development of professional road cycling events, China Intercontinental team and Qinghai Tianyou Germany Intercontinental team have been registered as the first real professional road cycling clubs in China. After nearly 10 years' development, the professional highway bicycle clubs in our country have experienced a difficult development process from scratch to development, and at the same time, they have gradually formed different operation and management modes. Through the methods of literature, field investigation, case analysis and so on, this paper makes a clear analysis of the development of professional road bicycle clubs in China in the past 10 years, taking the operation mode of the professional road bicycle clubs as the research object. This paper summarizes the mainstream operation management mode adopted by the club at present, analyzes the characteristics of the operation mode and its main reasons. On the basis of this, this paper takes the intercontinental team of China's Jeantet-Joebios as the object of case analysis, from the mode of operation of funds, the mode of organization and management, Four main aspects of training competition mode and propaganda and promotion mode are analyzed in detail, which are the operation and management mode of specific professional road bicycle club. Based on the analysis of this case, this paper points out the existing problems and deficiencies in the operation and management of professional highway bicycle clubs in China, and puts forward some relevant strategies for further deepening the process of professionalization of professional highway bicycle clubs in China. The conclusions of this paper are as follows: first, the development of professional highway bicycle clubs in China has gone through two stages, one is the initial embryonic stage, the other is the primary development stage, which is still in the primary stage. The club has formed four kinds of operation modes: "government-enterprise joint venture-provincial and municipal professional team dependence", "government-enterprise joint venture-foreign aid dependent type", "enterprise sole-provincial professional team dependence" and "enterprise sole operation-foreign aid dependence". Second, there are four main reasons for four different modes of operation of professional road bicycle clubs in China. One is that the administrative power interferes too much with the "national system" for a long time, the other is that the market attraction of bicycle sports is not enough. Enterprise investment is not strong; third, the intercontinental bicycle team entry threshold is low; fourth, domestic and foreign riders strength gap. Third, there are some deficiencies in the running of funds, organization and management, competition training and propaganda and promotion of professional highway bicycle clubs in China. This study is expected to play a role in guiding the development of domestic bicycle events and to increase the theoretical research and practical exploration of professional bicycle clubs at the same time. In addition, it is hoped that the results of this study can provide theoretical guidance and reference to current club managers and participants.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G872.3

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