西昌邛海湿地国际马拉松赛发展现状与对策研究

发布时间：2018-06-25 20:14

本文选题：西昌 + 马拉松赛　；参考：《成都体育学院》2017年硕士论文

【摘要】：本文以西昌邛海湿地国际马拉松赛为研究对象,对已经成功举办的三届赛事进行全面分析,总结赛事发展过程中存在的问题和制约赛事发展的因素,得出以下结论:1.西昌邛海湿地国际马拉松赛经过三年的发展已经初具规模,影响力不断扩大,品牌赛事雏形初现。2.受限于西昌市的特定区域位置,参赛人数和来源受到一定限制,难以吸引到大量的国内外高水平运动员参赛,未来赛事升级面临困境。3.西昌邛海湿地国际马拉松赛市场开发力度不够,企业参与度不高,赛事产品不够丰富,赛事资金来源单一。4西昌邛海湿地国际马拉松赛事项目设置单一,缺乏趣味性,路线规划不够优化,无法满足更多参赛者的需求。5.西昌邛海湿地国际马拉松赛志愿者服务意识、相关方案的执行以及细节问题处理上有待提高。根据赛事的现状与不足,提出以下建议:1.完善市场化运作模式,积极学习和借鉴其他优秀赛事的经验,打造品牌赛事,促进西昌邛海湿地国际马拉松赛的可持续发展。2.完善比赛项目设置,优化赛道路线,扩大参赛者的来源,提高参赛者的参与热情。3.加大对赛事志愿者的管理与培训,提高赛事保障水平,防止比赛过程中意外的发生。4.加快赛事相关产品的开发,围绕西昌邛海湿地国际马拉松赛,提高赛事产品的多元化。5.政府可以考虑出台一些相关的地方性法规和政策,明确在赛事举办过程中政府、组委会、赞助商之间的责任、权利与义务的关系,促进西昌马拉松赛的可持续发展。
[Abstract]:Taking the Qionghai Wetland International Marathon in Xichang as the research object, this paper makes a comprehensive analysis of the three successful events, summarizes the problems existing in the development of the event and the factors restricting the development of the event, and draws the following conclusion: 1. Xichang Qionghai Wetland International Marathon has begun to take shape after three years of development. Restricted by the specific regional position of Xichang City, the number and source of participants are limited, and it is difficult to attract a large number of high-level athletes from home and abroad. The market development of Xichang Qionghai Wetland International Marathon is not strong enough, the participation of enterprises is not high, the competition products are not rich enough, the fund source of the event is single. 4. Xichang Qionghai Wetland International Marathon event is single, lacking interest. Route planning is not optimized to meet the needs of more contestants. In Xichang Qionghai Wetland International Marathon, the volunteer service awareness, the implementation of relevant programs and the handling of details need to be improved. According to the current situation and shortcomings of the event, the following suggestions 1. 1. Improve the market-oriented operation model, actively learn and learn from the experience of other excellent events, create brand events, promote Xichang Qionghai Wetland International Marathon sustainable development. 2. Perfect the competition item setting, optimize the track route, enlarge the source of the contestant, increase the participant's participation enthusiasm. 3. Increase the management and training of competition volunteers, improve the level of competition security, to prevent the event during the accident. 4. Speed up the development of tournament-related products, around Xichang Qionghai Wetland International Marathon, improve the competition product diversification. The government may consider introducing some relevant local regulations and policies to clarify the relationship between the responsibilities, rights and obligations of the government, the organizing committee and the sponsors during the event, so as to promote the sustainable development of the Xichang Marathon.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G822.8

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