南昌市周边短途自驾游营地建设及市场开发研究

发布时间：2018-06-27 10:07

本文选题：旅游 + 短途自驾游　；参考：《广西师范大学》2017年硕士论文

【摘要】：近年来随着经济社会的发展和人民生活水平的提高,国民休闲意识逐渐提升,休闲成为人们生活的重要组成部分。特别是随着国内汽车进入家庭成为现实以及道路网络的改善,代表了一种崭新的休闲方式和领先的生活态度的自驾车旅游,成为有车一族的首选,自驾车旅游为基础的消费市场也正在以惊人的速度悄然壮大。自驾车旅游就是在这样的市场背景下发展起来的。随着私家车的普及,自驾车旅游成为一种十分流行的生活方式。当前,我国在自驾车旅游方面的研究已经初现端倪,但是,对自驾车旅游发展具有指导意义的系统性研究还比较缺乏。实践证明,自驾车旅游的发展往往受到多种因素的制约,因此在理论上对自驾车旅游进行深入探讨,必将促进南昌市自驾车旅游的发展。本文运用文献分析法、问卷调查法、案例研究法,对南昌市自驾车营地进行了规划开发研究,对南昌市自驾车营地的具体开发进行了探讨研究。结合国内外自驾车营地开发,以国外和国内先进的营地案例为依据,分析了国内外营地开发的优越性以及给予我们的启示。并分析了南昌市民自驾游市场的发展特点,在此基础上探讨了南昌市民自驾游市场发展的制约因素和存在的问题,并提出了相应的改进策略。本文首先阐述了自驾车旅游营地的有关概念和开发中考虑的基础理论;再者对比研究国内外营地发展经验,分析南昌市自驾车营地开发的必要性和可行性、省内的资源特色、市场特征以及营地开发现状,最后找出了适合南昌市基本的营地布局和开发意见。
[Abstract]:In recent years, with the development of economy and society and the improvement of people's living standard, the national leisure consciousness has been raised gradually, and leisure has become an important part of people's life. In particular, as domestic cars enter the home and the road network improves, self-driving travel, which represents a new way of leisure and a leading attitude towards life, has become the preferred choice for people with cars. The consumer market, based on self-driving tourism, is growing at an alarming rate. Self-driving travel is developed in this market context. With the popularity of private cars, self-driving tourism has become a very popular way of life. At present, the research on self-driving tourism in our country has begun to appear, but the systematic research on the development of self-driving tourism is still lacking. Practice has proved that the development of self-driving tourism is often restricted by many factors, so it will promote the development of self-driving tourism in Nanchang City. In this paper, the method of literature analysis, questionnaire investigation and case study are used to study the planning and development of Nanchang self-driving camp, and the concrete development of Nanchang self-driving camp is discussed. Based on the development of self-driving camp at home and abroad, the superiority of camp development at home and abroad and the inspiration to us are analyzed based on the advanced camp cases at home and abroad. On the basis of analyzing the development characteristics of Nanchang citizen self-driving travel market, this paper probes into the restrictive factors and existing problems of Nanchang citizen self-driving travel market, and puts forward the corresponding improvement strategies. In this paper, the concept of self-driving camp and the basic theory of its development are expounded, and the necessity and feasibility of the development of self-driving camp in Nanchang are analyzed, and the characteristics of the resources in the province are also analyzed by comparing the experience of camp development at home and abroad. The market characteristics and the present situation of camp development are found out. Finally, the basic layout and development advice for Nanchang are found out.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G895;F592.7

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