基于体验经济视角下鄱阳湖生态经济区体育旅游开发研究

发布时间：2018-06-29 22:06

本文选题：体验经济 + 鄱阳湖生态经济区　；参考：《温州大学》2017年硕士论文

【摘要】：本论文以体验经济为视角、鄱阳湖生态经济区体育旅游资源为研究对象。运用了文献资料法、实地调查法、专家访谈法、问卷调查法、数理统计法、逻辑分析法。对鄱阳湖生态经济区体育旅游开发现状进行分析,归纳出体育旅游存在问题,即政府重视不够,各部门合力开发体育旅游不强;体育旅游开发模式过于单一,市场欢迎度不高;体育局与旅游局专业管理人员体育旅游开发意识淡薄、能力较差;体育旅游宣传力度不够,宣传渠道单一;体育旅游经营模式缺乏创新。运用SWOT分析法,根据体育旅游开发依据与原则,开发出适合鄱阳湖生态经济区体育旅游产品,推动鄱阳湖生态经济区经济的发展。得出以下结论:1.以鄱阳湖生态经济区优质的山体、水体、场馆等资源为依托,开发体验性强的生态休闲体育旅游项目。2.充分利用鄱阳湖生态经济区红色资源,体育旅游开发应加大体育与红色旅游的融合,开发一批融教育性、知识性、文化性、体验性、娱乐性于一体的红色体育旅游项目。3.鄱阳湖生态经济区应做大做强现有体育赛事,扩大体育赛事的影响力,积极引进国际国内知名体育赛事。4.利用特殊节日、农业资源、名村名镇等资源,可以开发民族风情观赏、农事采摘、热气球观花游、农村生活体验、乡村休闲度假等乡村体育旅游项目。5.从客户需求出发,满足探险者对刺激和挑战的需求,可以开发丛林穿越、蹦极、登山探险、徒手攀岩、漂流等体育探险旅游项目。6.充分挖掘鄱阳湖流域传统文化,开发民族传统体育旅游观赏与体验项目;以道教名山和佛教圣地为依托,开发修身养性、武术交流等体育文化旅游项目。主要建议为:1加强分管领导重视,提高相关部门合力开发体育旅游意识2加大体育旅游基础设施建设,有利于体育旅游项目的开发3加大体育旅游的宣传力度,推广体育旅游,吸引更多的人参与4加强体育专业人才培养,促进体育旅游稳定发展5创新经营管理机制,优化营销策略,经营模式多样化
[Abstract]:In this paper, the experience economy as the perspective, Poyang Lake Ecological Economic Zone sports tourism resources as the research object. The methods of literature, field investigation, expert interview, questionnaire survey, mathematical statistics and logic analysis are used. This paper analyzes the present situation of sports tourism development in Poyang Lake Eco-Economic Zone, and concludes the existing problems of sports tourism, that is, the government does not pay enough attention to sports tourism, the joint efforts of various departments to develop sports tourism are not strong, the development mode of sports tourism is too single, and the market popularity is not high. The sports bureau and the tourism bureau specialized management staff sports tourism development consciousness is weak, the ability is poor; the sports tourism propaganda intensity is not enough, the propaganda channel is single; the sports tourism management pattern lacks the innovation. By using SWOT analysis method, according to the basis and principle of sports tourism development, the sports tourism products suitable for Poyang Lake Eco-Economic Zone are developed to promote the economic development of Poyang Lake Eco-Economic Zone. Draw the following conclusion: 1. Based on the high quality mountain body, water body, stadiums and other resources in Poyang Lake Ecological Economic Zone, this paper develops the experienced ecological leisure sports tourism project. 2. To make full use of red resources in Poyang Lake Ecological Economic Zone, sports tourism development should strengthen the integration of sports and red tourism, and develop a batch of red sports tourism projects, which are integrated with education, knowledge, culture, experience and entertainment. Poyang Lake Ecological Economic Zone should strengthen the existing sports events, expand the influence of sports events, and actively introduce international and domestic well-known sports events. Special festivals, agricultural resources, famous villages and towns and other resources can be used to develop national customs and customs, farming, hot air balloon flower tour, rural life experience, rural leisure vacation and other rural sports tourism projects. 5. From customer needs, meet the needs of explorers to stimulate and challenge, can develop jungle traversing, bungee jumping, mountaineering adventure, barehanded rock climbing, drifting and other sports adventure tourism projects. 6. Fully excavate the traditional culture of Poyang Lake basin, develop the national traditional sports tourism viewing and experiencing project; take Taoism famous mountain and Buddhist holy land as the support, develop the sports cultural tourism project such as self-cultivation, martial arts exchange and so on. The main suggestions are as follows: (1) strengthening the attention of the leadership in charge of 1 / 1, raising the consciousness of developing sports tourism together with the relevant departments; second, strengthening the construction of sports tourism infrastructure, which is beneficial to the development of sports tourism projects; (3) increasing the propaganda of sports tourism and popularizing sports tourism. Attract more people to participate in 4 strengthen the training of sports professionals, promote the stable development of sports tourism 5 innovative management mechanism, optimize marketing strategies, diversified business models
【学位授予单位】：温州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7;F592.7

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