山东省传统体育文化对外传播现状的调查研究

发布时间：2018-07-04 22:26

本文选题：山东传统体育文化 + 对外传播　；参考：《曲阜师范大学》2015年硕士论文

【摘要】：中华文明历史悠久,传统体育文化更是源远流长。山东省是我国的体育大省,我省传统体育文化的发展直接关系到体育强省乃至体育强国的建设,同时,传统体育文化的繁荣促进了世界体育文化的多样性,有利于维持社会稳定和民族团结,提高民族自信心和自豪感。但目前,我省传统体育文化发展传播的深远意义并没有受到足够重视,发展现状堪忧,主要表现在学校教育不到位;缺乏专业培训机构和传播人员;传播资源的流失;传播渠道狭窄;对传统体育文化自身缺乏深入研究,缺乏现代化转化,导致了传播效果不理想。本文通过文献资料法、逻辑分析法等研究方法,查阅大量资料,从传播的五个基本要素,传播主体、传播客体、传播讯息、传播媒介和传播效果入手,提出了强化传播者专业能力,准确分析把握受众群体的需求,完善我省传统体育文化体系建设,拓展传播渠道以及收集整合反馈信息等策略。借助学校教育的力量和专业工作者的努力,对内积极推广普及,使传统体育文化融入人们生活;对外大力弘扬,让世界了解、接纳我省传统体育文化的魅力,为我国传统体育文化的现代化和国际化做出自己的贡献。
[Abstract]:Chinese civilization has a long history and traditional sports culture has a long history. Shandong Province is a major sports province in China. The development of traditional sports culture in Shandong Province is directly related to the construction of a strong sports province and even a powerful sports country. At the same time, the prosperity of traditional sports culture has promoted the diversity of sports culture in the world. Help maintain social stability and national unity, improve national self-confidence and pride. However, at present, the far-reaching significance of the development and dissemination of traditional sports culture in our province has not been paid enough attention to, and the present situation of development is worrying, mainly reflected in the lack of school education; the lack of professional training institutions and communication personnel; the loss of communication resources; Narrow communication channels; lack of in-depth study of the traditional sports culture itself, lack of modern transformation, resulting in the spread of unsatisfactory results. Through the methods of literature and logic analysis, this paper looks up a lot of data, starting with five basic elements of communication, the subject, object, information, media and effect of communication. This paper puts forward some strategies, such as strengthening the professional ability of communicators, accurately analyzing and grasping the needs of audience groups, perfecting the construction of traditional sports culture system in our province, expanding communication channels and collecting integrated feedback information. With the help of the strength of school education and the efforts of professional workers, we should actively promote and popularize the traditional sports culture at home, integrate the traditional sports culture into people's lives, vigorously carry forward the outside world, let the world understand and accept the charm of our province's traditional sports culture, To our country traditional sports culture modernization and internationalization makes own contribution.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G812.7

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