第31届里约奥运会视觉符号研究

发布时间：2018-07-04 23:04

本文选题：奥林匹克 + 里约奥运会　；参考：《体育文化导刊》2017年05期

【摘要】：运用文献资料法等以第31届里约奥运视觉符号的基本元素作为切入点,针对奥运会徽、奖牌、吉祥物、火炬这4个具有典型特征的视觉符号进行剖析,运用平面设计学与符号学相关理论来解读第31届里约奥运会与以往奥运会视觉符号的异同。认为:第31届里约奥运会视觉符号设计唯美,色彩运用丰富准确,符号图式空间感突出,实现了视觉记忆与心理反应的共识效应。无论是第31届里约奥运会会徽、奖牌,还是吉祥物、火炬设计理念等,都通过视觉符号这一基本元素来进行构建与渲染。以期能通过"点"的描述来理解里约奥运视觉盛宴的"面"的享受与独特,使奥运视觉符号的设计脉络更为清晰和易于理解,也有利于推进奥运视觉符号这一非物质文化遗产的后续理论研究。
[Abstract]:With the basic elements of the visual symbols of the 31st Rio Olympic Games as the starting point, this paper analyzes the four visual symbols of the Olympic emblem, medals, mascots and torches with typical characteristics. Using the theory of graphic design and semiotics to explain the similarities and differences of visual symbols between the 31 th Olympic Games and the past Olympic Games. It is considered that the design of visual symbols of the 31st Rio Olympic Games is aesthetically beautiful, the use of color is rich and accurate, the spatial sense of symbolic schemata is prominent, and the consensus effect of visual memory and psychological reaction has been realized. Both the emblem, medals, mascots and torch design concepts of the 31st Rio Olympic Games are constructed and rendered by the basic element of visual symbols. In order to understand the enjoyment and uniqueness of the "face" of the Rio Olympics visual feast through the description of "dot", so that the design of the visual symbols of the Olympic Games will be clearer and easier to understand. It is also conducive to the further theoretical study of the intangible cultural heritage of the Olympic visual symbol.
【作者单位】：哈尔滨工程大学体育部;
【基金】：教育部人文社会科学研究青年基金项目(13YJC890013) 哈尔滨工程大学中央高校基本科研业务费重点项目(HEUCF161603)
【分类号】：G811.21

【相似文献】