“谁是球王”运作模式对全民健身助推作用的研究

发布时间：2018-08-03 19:23

【摘要】：在娱乐节目掌控荧屏的当下,很少有节目能够称得上是大众体育节目。2013年随着《谁是球王》的横空出世,随着“为大众营造梦想阶梯、让大众强健体魄”的口号喊出,这种新的体育与媒介相结合的运作模式开始出现。该节目的定位是激励全社会的各个阶层去实现自身的体育梦想,通过组织一系列的比赛尽可能的为大众提供便利,大赛的入选门槛很低,只要是热爱运动的都可以报名参加,实现了从群众体育出发,促群众体育发展为目的,真正对全民健身起到了重要的助推作用。本文的研究目的是推动全民健身的发展,研究内容是剖析“谁是球王”的运作模式如何达到推动全民健身的目的。大体思路如下,在开头部分论述了本文的研究背景、意义与论文创新点等,本次研究方法是理论与实践的结合即文献法、理论演绎法、数理统计法与问卷调查法的统一。理论上在查阅了相关资料的基础上首先了解该模式对全民健身的助推作用,进而从一般理论抽象概括到实际运营当中去。实践上在对相关群体进行问卷调查进而数理统计的基础上对促进该模式如何更好的运作即推动全民健身有了切实可行实际有效的办法;在第二部分对《谁是球王》的设计初衷、比赛内容、比赛规则、传播方式等具体内容进行了阐述,并就受众接受度进行了调查分析;论文第三部分对《谁是球王》运作模式的特色展开了分析,主要从独特的草根视角、灵活的真人秀呈现方式、本土元素的融入、注重媒体的推广、传播了体育正能量等方面论述;第四部分主要分析《谁是球王》对全民健身的助推作用,其推动了全民对健身的认识革新,为全民健身提供了资源与平台,调动了社会对健身的关注参与的积极性,满足了公众对健身的荣誉需求;最后一部分分析了《谁是球王》运作模式对全民健身的启示,如注意从民间体育的角度进行切入、积极与媒介相融合、扩大受众面、变革体育比赛的规则、努力传播体育运动包含的正能量,并提出了一些通过《谁是球王》这个节目提升全民健身的建议,如丰富活动内容和项目,提升节目的互动性,提升节目解说性等。未来《谁是球王》这个节目还会继续对人们全民健身产生强大的助推影响,策划者也在不断推陈出新,迎合全民健身的热潮,相信这些能够真正推动全民健身运动的发展。并且最终的研究也表明,本节目的运作模式对全民健身的观念有很大的影响,人们能够通过这项节目更加的认识到体育的魅力,这让他们树立了信心,对全民健身有很强的推动作用。
[Abstract]:At a time when entertainment is dominating the screen, few shows can be called mass sports. In 2013, with the advent of "who's the Globe King," the slogan "build the ladder of dreams for the masses and make them strong" was called out. This new combination of sports and media operation began to appear. The orientation of the program is to encourage all levels of society to realize their sports dreams, and to facilitate the public as much as possible by organizing a series of competitions. The threshold for inclusion in the competition is very low. Anyone who loves sports can sign up to participate. Starting from mass sports and promoting the development of mass sports, it has really played an important role in promoting national fitness. The purpose of this paper is to promote the development of national fitness, and the research content is to analyze how to achieve the goal of promoting national fitness by the operation mode of "who is the King of the Ball". The main ideas are as follows: in the beginning part, the author discusses the research background, significance and innovation of this paper. The research method is the combination of theory and practice, namely literature method, theoretical deductive method, mathematical statistics method and questionnaire method. On the basis of consulting the relevant data, the author first understands the role of the model in promoting the national fitness, and then generalizes it from the general theory abstract to the actual operation. In practice, on the basis of questionnaire survey and mathematical statistics of related groups, there is a practical and effective way to promote the better operation of the model, that is, to promote national fitness. In the second part, the original intention of the design of "who is the Ball King" has been put forward. In the third part of the paper, the characteristics of "who is the Ball King" operation mode are analyzed, mainly from the perspective of the unique grass-roots perspective. Flexible reality TV presentation, integration of local elements, emphasis on media promotion, dissemination of positive sports energy, etc. The fourth part mainly analyzes the role of "who is the Ball King" in promoting the national fitness. It has promoted the whole people to the fitness understanding innovation, has provided the resources and the platform for the national fitness, has mobilized the society to the fitness concern participation enthusiasm, has satisfied the public to the fitness honor demand; The last part analyzes the enlightenment of the "who is the Ball King" operation mode to the national fitness, such as paying attention to the folk sports, actively merging with the media, expanding the popularity, and changing the rules of sports competition. This paper tries to spread the positive energy contained in sports, and puts forward some suggestions on how to promote national fitness through "who is the King of the Ball" program, such as enriching the contents and items of activities, enhancing the interactivity of the program, enhancing the interpretation of the program, and so on. In the future, the program "who is the Ball King" will continue to have a strong impact on people's national fitness. Planners are also constantly introducing the old to cater for the upsurge of national fitness. I believe these programs can really promote the development of the national fitness movement. And the final study also shows that the mode of operation of this program has a great impact on the concept of national fitness, people can more recognize the charm of sports through this program, which makes them build up their confidence. To the national fitness has the very strong promotion function.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

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