“微信公众号和健身APP”在西安健身俱乐部会员关系管理中的探索

发布时间：2018-08-04 17:07

【摘要】：随着人们生活质量的提升和水平的提高,生活节奏也是越来越快,在基本满足温饱问题以后,人们开始重视追求精神文化的享受,快速的生活节奏和拥有较高生活质量的前提是具备良好的身体素质,只有身体健康才能适应现代社会生活快速的节奏和享受高质量的生活状态。但是由于健身行业是新兴行业,不仅管理模式和方法不成熟,盈利模式单一,而且缺少群众体育和大众体育方面专业的人才,所以大部分健身俱乐部在我国的生存现状并不理想。目前来说,健身行业已经进入中国有几十年,对普通人来说也不再神秘。而且随着目前国民收入的增长,健身房也是人人都能去得起的休闲场所。但是由于大量的资金流入健身行业,而且进行资本运作的人并不关心俱乐部会员身体素质的提高,而仅仅当成了一种赚钱的手段,所以目前来说健身行业处在一个比较混乱的时期。而要改变目前健身俱乐部这种现状,提高会员的满意度,降低流失率。引进会员关系管理就是健身俱乐部向现代俱乐部转变的基础。会员关系管理是21世纪初期,开始传入中国并逐步发展壮大,会员关系管理理论开始产生,国内外很多软件商推出了以会员关系管理命名的软件系统并多用于金融、保险、电信、零售等行业。本文以西安柏力健身俱乐部会员关系管理现状为调查研究对象,采用文献资料法、访谈法、问卷法、逻辑分析法和数理统计法五种研究方法,对商业健身俱乐部的管理,微信公众号和健身APP的应用情况和会员关系管理的基本现状进行调查研究。通过研究改善健身俱乐部会员关系管理有关的各个环节来提升俱乐部会员的满意度和忠诚度,在留住老会员的基础上尽可能多地发展新会员。并利用微信公众号和健身APP来帮助俱乐部会员管理自己的整个健身过程,包括健身计划、饮食计划、身体状态、锻炼偏好、数据记录等部分。将个人健身信息管理从传统的管理模式中引领出来,提高健身俱乐部会员健身的效率,使用计算机、手机、微信公众号和健身APP等组成一个有机的健身管理系统,进行健身资料的收集整理,及时的提供数据分析,给教练和会员提供有效的决策参考,在锻炼强度适度的前提下,显著提高健身的效果。
[Abstract]:With the improvement of people's quality of life and the improvement of their level, the rhythm of life is also getting faster and faster. After basically satisfying the problem of food and clothing, people begin to attach importance to the pursuit of spiritual and cultural enjoyment. The premise of fast rhythm of life and high quality of life is to have good physical quality. Only healthy body can adapt to the rapid rhythm of modern social life and enjoy high quality of life. However, as the fitness industry is a new industry, not only is the management mode and methods immature, the profit model is single, but also there is a lack of professional personnel in mass sports and mass sports. So most fitness clubs in China's survival situation is not ideal. At present, the fitness industry has entered China for decades, and is no longer mysterious to ordinary people. And with the current increase in national income, gyms are also an affordable leisure place for everyone. But because a lot of money goes into the fitness industry, and the people who run the capital don't care about the physical improvement of club members, they just use it as a means of making money. So at present, the fitness industry is in a more chaotic period. To change the current status of fitness clubs, improve the satisfaction of members, reduce the wastage rate. The introduction of membership management is the basis for the transformation of fitness clubs to modern clubs. Member relationship management was introduced into China at the beginning of the 21st century and gradually developed. The theory of member relationship management began to come into being. Many software companies at home and abroad have introduced software systems named for member relationship management, which are mostly used in finance and insurance. Telecommunications, retail and other industries. In this paper, the current status of membership management of Xi'an Baili Fitness Club is investigated, and the management of commercial fitness club is studied by using five research methods: literature, interview, questionnaire, logic analysis and mathematical statistics. The application of WeChat public number and fitness APP and the basic status of membership management were investigated. In order to improve the satisfaction and loyalty of the club members, we can develop as many new members as possible on the basis of retaining the old members. And use WeChat public number and fitness APP to help club members manage their whole fitness process, including fitness plan, diet plan, physical condition, exercise preference, data recording and so on. Leading the personal fitness information management from the traditional management mode, improving the fitness efficiency of the members of the fitness club, using computers, mobile phones, WeChat public numbers and fitness APP to form an organic fitness management system. Collection and arrangement of fitness materials, timely data analysis, to provide effective decision-making reference for coaches and members, under the premise of moderate exercise intensity, significantly improve the effect of fitness.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.17

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