网络媒体“新校园足球”报道内容特征研究
发布时间：2018-10-14 18:44
【摘要】：自新一轮校园足球启动以来,全国反响强烈,网络媒体高度关注,紧跟校园足球发展步伐。以腾讯、凤凰网对升级改革后的校园足球报道内容为研究对象,以2015年8月至2016年9月为时间限度,用网页数据采集软件对报道信息进行搜集整理,采用定量与定性相结合的内容分析法,对新校园足球报道内容的特征性质与分布比例进行分析探讨,归纳总结新一轮校园足球的开展进程与工作倾向,为保障校园足球的健康发展提供一些启示。研究认为:网络媒体校园足球报道内容与顶层设计基本吻合,报道主题多样化,主要集中于足球赛事、政策文件、师资队伍建设、社会支持、教学改革、专项训练、文化宣传和经验与问题8个类目;其中赛事、政策文件、社会支持、经验问题类目报道比例较高,是近一年内校园足球的主要工作领域。类目的特征性质分别为政策文件是指导方向,赛事活动是水平检验,社会支持是基础动力,师资建设是质量保障,教学改革是根本任务,专项训练是技能拔高,经验是成果收获,问题是制约瓶颈。
[Abstract]:Since the launch of the new round of campus football, the national response is strong, the network media pay close attention to it and keep up with the development of campus football. Taking Tencent and Phoenix New Media as research objects and taking August 2015 to September 2016 as the time limit to collect and collate the reported information with the software of Web data collection, By using the quantitative and qualitative content analysis method, this paper analyzes and discusses the characteristic nature and distribution of the new campus football report, and summarizes the development process and working tendency of the new campus football. In order to ensure the healthy development of campus football to provide some inspiration. The study holds that: the network media campus football report content basically coincides with the top level design, the coverage theme is diversified, mainly concentrates on the soccer match, the policy document, the teacher troop construction, the social support, the teaching reform, the special training, There are eight categories of cultural propaganda and experience and problems, among which the proportion of sports events, policy documents, social support and experience problems is relatively high, which is the main work area of campus football in the past year. The characteristic nature of the category is that the policy document is the guiding direction, the event activity is the level test, the social support is the basic motive force, the teachers' construction is the quality assurance, the teaching reform is the fundamental task, and the special training is the skill development. Experience is the harvest of achievement, and the problem is the bottleneck.
【作者单位】： 湖北师范大学体育学院;
【基金】：2017年度国家社科基金体育学项目“健康中国背景下我国校园足球生态系统研究”(17BTY082)
【分类号】：G206;G843
[Abstract]:Since the launch of the new round of campus football, the national response is strong, the network media pay close attention to it and keep up with the development of campus football. Taking Tencent and Phoenix New Media as research objects and taking August 2015 to September 2016 as the time limit to collect and collate the reported information with the software of Web data collection, By using the quantitative and qualitative content analysis method, this paper analyzes and discusses the characteristic nature and distribution of the new campus football report, and summarizes the development process and working tendency of the new campus football. In order to ensure the healthy development of campus football to provide some inspiration. The study holds that: the network media campus football report content basically coincides with the top level design, the coverage theme is diversified, mainly concentrates on the soccer match, the policy document, the teacher troop construction, the social support, the teaching reform, the special training, There are eight categories of cultural propaganda and experience and problems, among which the proportion of sports events, policy documents, social support and experience problems is relatively high, which is the main work area of campus football in the past year. The characteristic nature of the category is that the policy document is the guiding direction, the event activity is the level test, the social support is the basic motive force, the teachers' construction is the quality assurance, the teaching reform is the fundamental task, and the special training is the skill development. Experience is the harvest of achievement, and the problem is the bottleneck.
【作者单位】： 湖北师范大学体育学院;
【基金】：2017年度国家社科基金体育学项目“健康中国背景下我国校园足球生态系统研究”(17BTY082)
【分类号】：G206;G843
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