河北省太极拳产业化发展策略研究
发布时间：2018-10-19 18:09
【摘要】：太极拳运动是中华武术的精髓,是我国传统文化的杰出展现,在融合儒、道、佛等诸多名家理论的基础上,囊括了天、地、人及自然界的运行规律。特别是它健身、养生、休闲等方面的功效,在如今快节奏的生活中显得尤为重要,深受中国人民乃至世界人民的喜爱。然而,作为我国优秀的、极具传统文化特色的非物质文化遗产,目前还存在如何更好的满足消费者的需求,适应时代发展的潮流；如何更好的发挥其经济效益和社会效益；发展太极拳产业化的影响因素有哪些,如何能够实现太极拳文化传承与发展的良性循环等问题,相关的研究还比较薄弱,有待进一步加强。运用文献法、问卷调查法、访谈法、逻辑分析法、实地考察法等方法,对河北省太极拳产业的现状进行调查研究,并通过SWOT分析和瑜伽项目的对比研究,对其产业化发展的相关产品、消费者特征、市场管理、制约因素等方面进行了深入的探讨,从而针对所存在的问题,提出河北省太极拳产业化发展的策略。研究结果发现,太极拳作为世界性的品牌在河北省进行产业化的发展具有充分的条件；河北省太极拳产业化发展处于初级阶段,尚未形成规模式的发展；太极拳产业化发展要进一步完善市场管理体系,进行产业规划,同时要加强太极拳品牌建设,加强与体育旅游业的结合。
[Abstract]:Taijiquan is the essence of Chinese Wushu and the outstanding display of Chinese traditional culture. On the basis of integrating Confucianism, Taoism, Buddhism and many other famous theories, Taijiquan includes the running laws of heaven, earth, man and nature. In particular, its fitness, health, leisure and other aspects of the efficacy, in today's fast-paced life is particularly important, deeply loved by the Chinese people and even the people of the world. However, as an excellent intangible cultural heritage with the characteristics of traditional culture, there is still how to better meet the needs of consumers and adapt to the trend of the development of the times, how to better play its economic and social benefits; What are the influencing factors for the development of Taijiquan industrialization, how to realize the virtuous circle of Taijiquan culture inheritance and development, and so on, the related research is still relatively weak, needs to be further strengthened. By using the methods of literature, questionnaire, interview, logic analysis, field investigation and so on, this paper investigates the present situation of Taijiquan industry in Hebei Province, and makes a comparative study on the status quo of Taijiquan industry through SWOT analysis and yoga projects. The related products, consumer characteristics, market management, restriction factors and other aspects of the industrialization development of Taijiquan in Hebei Province are discussed in depth, and the strategies for the industrialization development of Taijiquan in Hebei Province are put forward in view of the existing problems. The results show that Taijiquan, as a worldwide brand, has sufficient conditions for the industrialization of Taijiquan in Hebei Province, and the development of Taijiquan industrialization in Hebei Province is in the primary stage, but has not yet formed a large-scale development. The development of Taijiquan industrialization should further perfect the market management system, carry on the industrial planning, at the same time, strengthen the brand construction of Taijiquan, strengthen the combination with sports tourism.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G852.11
本文编号：2281939
[Abstract]:Taijiquan is the essence of Chinese Wushu and the outstanding display of Chinese traditional culture. On the basis of integrating Confucianism, Taoism, Buddhism and many other famous theories, Taijiquan includes the running laws of heaven, earth, man and nature. In particular, its fitness, health, leisure and other aspects of the efficacy, in today's fast-paced life is particularly important, deeply loved by the Chinese people and even the people of the world. However, as an excellent intangible cultural heritage with the characteristics of traditional culture, there is still how to better meet the needs of consumers and adapt to the trend of the development of the times, how to better play its economic and social benefits; What are the influencing factors for the development of Taijiquan industrialization, how to realize the virtuous circle of Taijiquan culture inheritance and development, and so on, the related research is still relatively weak, needs to be further strengthened. By using the methods of literature, questionnaire, interview, logic analysis, field investigation and so on, this paper investigates the present situation of Taijiquan industry in Hebei Province, and makes a comparative study on the status quo of Taijiquan industry through SWOT analysis and yoga projects. The related products, consumer characteristics, market management, restriction factors and other aspects of the industrialization development of Taijiquan in Hebei Province are discussed in depth, and the strategies for the industrialization development of Taijiquan in Hebei Province are put forward in view of the existing problems. The results show that Taijiquan, as a worldwide brand, has sufficient conditions for the industrialization of Taijiquan in Hebei Province, and the development of Taijiquan industrialization in Hebei Province is in the primary stage, but has not yet formed a large-scale development. The development of Taijiquan industrialization should further perfect the market management system, carry on the industrial planning, at the same time, strengthen the brand construction of Taijiquan, strengthen the combination with sports tourism.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G852.11
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