NBL联赛管办分离改革后困境及其对策研究
发布时间：2018-11-13 18:21
【摘要】：中国篮球职业化已历经20年的发展,管办合一是我国职业篮球联赛主要运行机制,NBL联赛在2015年正式施行管办分离改革,但经历两个赛季管办分离的NBL联赛也凸现出来诸多问题,联赛在很多方面处于困境之中。本文运用文献资料法、专家访谈法、问卷调查法、数理统计法等一系列的研究方法,结合本人在作为球队翻译跟队征战联赛期间所调查了解的情况,对管办分离改革前后的NBL联赛做研究分析,总结出NBL联赛发展所存在的组织管理问题,竞技水平问题、媒体宣传问题和商业模式问题,并提出相对应的解决对策和措施,为NBL篮球联赛的进一步良性发展提供参考建议,也为中国篮球职业联赛的改革与发展开拓新的思路。经调查与分析本研究得出的结论:1.NBL联赛由于一直以来的处于向CBA输送球队的次级联赛地位,管办分离改革前整个联赛球队数量少且结构不稳定,球员流动性大,在国内的关注度不如CBA。NBL联赛成立以来就进行过各种改革尝试,但结果都是回到中国篮协管办一体的道路上来。2.NBL联赛实施的管办分离改革是顺应职业体育赛事发展的需求,让俱乐部投资人享有办赛权,但在管办分离后的2015赛季联赛公司因内部意见不统一导致开赛时间一推再推,新的管理模式带来的问题是办事效率降低。3.NBL联赛在商业模式上一直在寻求有所创新,管办分离改革前联赛的商务开发主导方不断变化。NBL联赛管办分离改革后俱乐部没有享受到改革带来的福利,改革后大部分球队收支状况没有变化。4在管办分离改革前NBL联赛的宣传情况一直不理想,管办分离改革为NBL联赛带来了一定量的曝光,但NBL的媒体宣传还是有多问题,主要体现在报道数量的不足,宣传阵地的单一和缺少宣传的亮点。5.管办分离改革前后NBL篮球比赛的防守强度不足,球员们体能多分配在比赛进攻端,外援水平参差不齐。6.由于联赛在管办分离改革前后球队数量和球员组成动荡不定,整个联赛的规范化程度不够,球员会产生各种负面情绪,在场上会出现消极比赛的情况笔者建议继续推进管办分离改革,提出NBL联赛进一步发展提供对策,从赛程赛制改革,促进青训,打造联赛正面形象,加大赞助商权益回报等方面促进联赛建设
[Abstract]:The professionalization of Chinese basketball has been developed for 20 years. The integration of management and management is the main operating mechanism of China's professional basketball league. The NBL league formally implemented the reform of separation of management and management in 2015. But after two seasons of separation, the NBL league also emerged a lot of problems, the league in many ways in a difficult situation. This paper uses a series of research methods, such as literature, expert interview, questionnaire survey, mathematical statistics and so on. This paper makes research and analysis on NBL league before and after the reform of management separation, summarizes the problems of organization and management, competitive level, media propaganda and business model existing in the development of NBL league, and puts forward corresponding countermeasures and measures. It provides reference suggestions for the further development of NBL basketball league, and also opens up new ideas for the reform and development of China basketball league. Through the investigation and analysis of the conclusion of this study: the 1.NBL league has always been in the sub-league status of sending teams to the CBA, before the separation reform, the number of the entire league team is small, the structure of the league is unstable, and the player mobility is large. Domestic attention has not been as good as that of various reform attempts since the founding of the CBA.NBL League. However, the result is to return to the road of the management and management of the China Basketball Association. The reform of the separation of management and management implemented by the 2.NBL League matches conforms to the needs of the development of professional sports events and gives club investors the right to run the matches. But in the 2015 season after the separation of the division, the company's internal disagreement caused the start of the game to be pushed back and again, and the new management model brought about a problem of low efficiency. The 3.NBL league has been looking for some innovation in its business model. Before the reform of management separation, the business development leader of the league was constantly changing. The club did not enjoy the benefits of the reform after the reform of the NBL league. After the reform, most teams' income and expenditure status has not changed. (4) before the reform of management separation, the propaganda situation of the NBL league has not been ideal. The reform of management separation has brought a certain amount of exposure to the NBL league, but there are still many problems in the media publicity of NBL. Mainly reflected in the number of reports, the single propaganda position and lack of publicity highlights. 5. Before and after the management separation reform, the NBL basketball match defense intensity is insufficient, the players' physical ability is distributed in the game attack end, the foreign aid level is not uniform. As the number of teams and the composition of the players in the league are volatile before and after the reform of the administrative division, and the standardization of the entire league is not enough, the players will have all kinds of negative emotions. There will be negative matches on the field the author suggests to continue to promote the reform of management separation, put forward the NBL league further development to provide countermeasures, from the game system reform, to promote the youth training, to create a positive image of the league, Increase the return of sponsors' rights and interests and promote the construction of league matches
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841
本文编号：2330044
[Abstract]:The professionalization of Chinese basketball has been developed for 20 years. The integration of management and management is the main operating mechanism of China's professional basketball league. The NBL league formally implemented the reform of separation of management and management in 2015. But after two seasons of separation, the NBL league also emerged a lot of problems, the league in many ways in a difficult situation. This paper uses a series of research methods, such as literature, expert interview, questionnaire survey, mathematical statistics and so on. This paper makes research and analysis on NBL league before and after the reform of management separation, summarizes the problems of organization and management, competitive level, media propaganda and business model existing in the development of NBL league, and puts forward corresponding countermeasures and measures. It provides reference suggestions for the further development of NBL basketball league, and also opens up new ideas for the reform and development of China basketball league. Through the investigation and analysis of the conclusion of this study: the 1.NBL league has always been in the sub-league status of sending teams to the CBA, before the separation reform, the number of the entire league team is small, the structure of the league is unstable, and the player mobility is large. Domestic attention has not been as good as that of various reform attempts since the founding of the CBA.NBL League. However, the result is to return to the road of the management and management of the China Basketball Association. The reform of the separation of management and management implemented by the 2.NBL League matches conforms to the needs of the development of professional sports events and gives club investors the right to run the matches. But in the 2015 season after the separation of the division, the company's internal disagreement caused the start of the game to be pushed back and again, and the new management model brought about a problem of low efficiency. The 3.NBL league has been looking for some innovation in its business model. Before the reform of management separation, the business development leader of the league was constantly changing. The club did not enjoy the benefits of the reform after the reform of the NBL league. After the reform, most teams' income and expenditure status has not changed. (4) before the reform of management separation, the propaganda situation of the NBL league has not been ideal. The reform of management separation has brought a certain amount of exposure to the NBL league, but there are still many problems in the media publicity of NBL. Mainly reflected in the number of reports, the single propaganda position and lack of publicity highlights. 5. Before and after the management separation reform, the NBL basketball match defense intensity is insufficient, the players' physical ability is distributed in the game attack end, the foreign aid level is not uniform. As the number of teams and the composition of the players in the league are volatile before and after the reform of the administrative division, and the standardization of the entire league is not enough, the players will have all kinds of negative emotions. There will be negative matches on the field the author suggests to continue to promote the reform of management separation, put forward the NBL league further development to provide countermeasures, from the game system reform, to promote the youth training, to create a positive image of the league, Increase the return of sponsors' rights and interests and promote the construction of league matches
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841
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