北京和伦敦奥运会赛后主要大型体育场馆管理和经营的比较研究
发布时间：2018-11-18 22:03
【摘要】：奥林匹克运动会是人类发展历史上的一件盛世。每届奥运会的申办都会是一场非常激烈的竞争。随着一个城市申奥的成功都会给这个城市带来巨大的影响,申办城市在全球的知名度和美誉度会有提升。在奥运效应的带动下,吸引官员、运动员及游客等人流带动当地旅游业的发展。同时,奥运的申奥城市吸引政府的财政资金和赞助资金进行城市基础设置建设和场馆建设,对城市环境和公共基础设施的改善有着积极的影响。奥运会不仅仅是国际体育竞技的最高舞台,而且是一种非常复杂的经济现象。在燃烧半个月的奥运圣火和星光熠熠的射灯熄灭后,投资巨大奥运场馆的赛后利用情况,成为一个所有人不得不面临的问题。历史上因为奥运会的举办而背上巨大包袱的例子不在少数,即奥运会后主办城市的经济增速放慢甚至由于主办奥运投资太大经济不堪重负出现倒退。奥运会后场馆的利用的好与坏成为评价一个主办城市的水平和评价一届奥运会成功与否的重要标志。本文主要采用文献资料法、问卷调查法等研究方法,通过对北京和伦敦奥运会大型场馆赛后利用情况进行分析研究,得出结论如下:1、通过对比北京奥运会和伦敦奥运会场馆赛后运营,北京奥运会大型体育场馆赛后利用方式灵活度与伦敦奥运会大型场馆相比存在一定差距。北京奥运场馆利用模式不够灵活,部分场馆的利用率极低,没有探索出符合自身运营的新路。鸟巢、水立方等知名度较高主流项目的场馆运营情况较好。2、比较伦敦与北京奥运场馆赛后管理模式。伦敦奥运采用传统发达国家采用管理公司管理模式,根据经验运营效果较好。北京奥运场馆除了中心等小部分场馆外,大部分场馆的管理模式与时代脱节,因循守旧。市场化程度低,盈利能力差。鸟巢等场馆空间利用不合理,所提供的服务不能满足社会大众的要求以及商业化的要求。场馆管理者并没有跟随时代前进,积极探索管理新模式。3、对比伦敦与北京奥运会场馆管理团队专业化程度。英国等发达国家场馆管理团队及人才的专业化较高、场馆运营模式灵活。国内专业的场馆管理人才及团队缺乏。现有的管理公司不能满足于我国大型体育场馆的赛后运营需要。建设大型场馆的过程中前瞻性不足,增加了大型场馆的赛后的运营难度。
[Abstract]:The Olympic Games are a great time in the history of human development. The bid for each Olympic Games will be a very fierce competition. With the success of a city's bid for the Olympic Games will have a huge impact on the city, the host city in the global visibility and reputation will have increased. Led by the Olympic effect, attracting officials, athletes, tourists and other people to promote the development of local tourism. At the same time, the Olympic bid cities attract government financial funds and sponsorship funds for the construction of urban infrastructure and stadiums, which has a positive impact on the improvement of the urban environment and public infrastructure. The Olympic Games is not only the highest stage of international sports, but also a very complicated economic phenomenon. After half a month of burning Olympic flame and star-studded lights, investing in the huge Olympic venues has become a problem that everyone has to face. There are many cases in history where the host city's economic growth has slowed down after the Olympic Games, and even because the investment of the Olympic Games is too heavy, the economy has regressed. The good or bad utilization of the venues after the Olympic Games is an important symbol to evaluate the level of a host city and the success of an Olympic Games. This paper mainly adopts the method of literature, questionnaire and other research methods, through the analysis and study of the utilization of the large venues in Beijing and London Olympic Games, the conclusions are as follows: 1. By comparing the post-competition operation of Beijing Olympic Games and London Olympic venues, there is a certain gap between the flexibility of post-match utilization of Beijing Olympic venues and London Olympic venues. Beijing Olympic venues use mode is not flexible, some venues utilization rate is extremely low, did not explore their own operation of a new way. Bird's Nest, Water Cube and other well-known mainstream projects of the venue operation is better. 2, compared with the London and Beijing Olympic venues after the management mode. The London Olympic Games adopts the management company management mode in the traditional developed countries, and the operation effect is better according to the experience. Apart from a small number of venues, most of the venues are out of line with the times. Low degree of marketization, poor profitability. The use of space is unreasonable, and the service can not meet the needs of the public and commercialization. Venue managers did not follow the times and actively explore the new management model. 3, comparing the specialization of venue management team in London and Beijing Olympic Games. The UK and other developed countries have high specialization of stadiums management team and talents, and flexible stadiums operation mode. Lack of professional stadiums management talents and teams in China. The existing management companies can not meet the needs of our country's large sports venues after the operation. Construction of large-scale stadiums in the process of lack of foresight, increasing the large-scale venues after the operation of difficulty.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818
[Abstract]:The Olympic Games are a great time in the history of human development. The bid for each Olympic Games will be a very fierce competition. With the success of a city's bid for the Olympic Games will have a huge impact on the city, the host city in the global visibility and reputation will have increased. Led by the Olympic effect, attracting officials, athletes, tourists and other people to promote the development of local tourism. At the same time, the Olympic bid cities attract government financial funds and sponsorship funds for the construction of urban infrastructure and stadiums, which has a positive impact on the improvement of the urban environment and public infrastructure. The Olympic Games is not only the highest stage of international sports, but also a very complicated economic phenomenon. After half a month of burning Olympic flame and star-studded lights, investing in the huge Olympic venues has become a problem that everyone has to face. There are many cases in history where the host city's economic growth has slowed down after the Olympic Games, and even because the investment of the Olympic Games is too heavy, the economy has regressed. The good or bad utilization of the venues after the Olympic Games is an important symbol to evaluate the level of a host city and the success of an Olympic Games. This paper mainly adopts the method of literature, questionnaire and other research methods, through the analysis and study of the utilization of the large venues in Beijing and London Olympic Games, the conclusions are as follows: 1. By comparing the post-competition operation of Beijing Olympic Games and London Olympic venues, there is a certain gap between the flexibility of post-match utilization of Beijing Olympic venues and London Olympic venues. Beijing Olympic venues use mode is not flexible, some venues utilization rate is extremely low, did not explore their own operation of a new way. Bird's Nest, Water Cube and other well-known mainstream projects of the venue operation is better. 2, compared with the London and Beijing Olympic venues after the management mode. The London Olympic Games adopts the management company management mode in the traditional developed countries, and the operation effect is better according to the experience. Apart from a small number of venues, most of the venues are out of line with the times. Low degree of marketization, poor profitability. The use of space is unreasonable, and the service can not meet the needs of the public and commercialization. Venue managers did not follow the times and actively explore the new management model. 3, comparing the specialization of venue management team in London and Beijing Olympic Games. The UK and other developed countries have high specialization of stadiums management team and talents, and flexible stadiums operation mode. Lack of professional stadiums management talents and teams in China. The existing management companies can not meet the needs of our country's large sports venues after the operation. Construction of large-scale stadiums in the process of lack of foresight, increasing the large-scale venues after the operation of difficulty.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G818
【参考文献】
相关期刊论文 前10条
1 徐海明;陆亨伯;王密;;伦敦奥运主体育场赛后运营的模式及其启示[J];体育文化导刊;2014年11期
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