取消赛事审批权后商业性篮球赛事发展困境与对策研究

发布时间：2018-12-10 13:16

【摘要】：随着我国综合国力的增加,经济得到了迅猛的发展,体育产业也呈现出迅速发展的态势,成为我国经济体系中的重要角色。体育产业发展受到国家层面的重视,上升为国家战略,意味着体育产业真正的成为朝阳产业,将成为经济转型升级的重要推动力。体育的竞争特点决定了竞赛是体育的核心,体育赛事的发展对于体育产业的发展,增强国家凝聚力、文化竞争力等方面会起到积极的促进作用。本文以商业性篮球赛事为主要研究对象,运用文献资料法、案例分析法、专家访谈法和实地考察法等研究方法,通过收集和整理取消赛事审批权后一年内举办的商业性篮球赛事,分析其共性并总结了存在问题,希望能在理论和实践方面对商业性体育赛事更好的运营做出一定贡献。本研究的结果与分析主要包括七个部分内容。第一部分为概念界定,主要界定了体育赛事、商业性体育赛事的概念。第二部分为赛事审批权取消前国内商业性篮球赛事的发展情况,从商业性篮球赛事的经营主体、经济效益和竞赛情况做了说明。第三部分为取消赛事审批权的原因,从体育产业的发展角度和简政放权后商业性赛事由政府选择转变为市场选择的角度进行说明。第四部分为赛事审批权取消后商业性篮球赛事发展现状,本部分总结了取消审批制度后商业性赛事的在举办数量、举办类别上的变化,并分析了商业性篮球赛事的盈利情况。第五部分为案例分析——“2015中葡国际男篮对抗赛”系列赛,本部分从本次赛事的经营主体、竞赛情况和盈利情况做了说明。第六部分为赛事审批权取消后存在的问题,主要有:诚信缺失问题仍然存在;其他相关的行政性审批制度对商业性篮球赛事的制约;经营主体的运营能力有待提高;危机处理的难度进一步增加;转播权销售困难;收益率较低,风险较大;人才匮乏问题突出。第七部分为应对取消赛事审批权后存在的问题与困难的对策,包括:完善相关法律、法规,建立商业性体育赛事诚信监督体系;建立健全公共服务体系与意识;提高经营主体的运营能力;正确处理体育危机;提高商业性篮球赛事质量;充分利用媒体营销,盈利收入多元化;培养复合型商业性体育赛事人才。
[Abstract]:With the increase of China's comprehensive national strength, the economy has been developing rapidly, and the sports industry has also shown a rapid development trend, which has become an important role in the economic system of our country. The development of sports industry has been attached great importance to at the national level and become a national strategy, which means that the sports industry has become a sunrise industry and will become an important driving force for economic transformation and upgrading. The competitive characteristics of sports determine that competition is the core of sports. The development of sports events will play a positive role in promoting the development of sports industry, strengthening national cohesion and cultural competitiveness. This article takes the commercial basketball competition as the main research object, uses the literature method, the case analysis method, the expert interview method and the field investigation method and so on research method. By collecting and sorting out the commercial basketball events held within one year after the cancellation of the right to approve and approve the events, this paper analyzes its generality and summarizes the existing problems, hoping to make some contributions to the better operation of the commercial sports events in theory and practice. The results and analysis of this study mainly include seven parts. The first part is the definition of the concept, mainly defines the concept of sports events, commercial sports events. The second part is about the development of domestic commercial basketball competition before the cancellation of the game approval right. It explains the main business, economic benefit and competition situation of the commercial basketball competition. The third part is the reason of canceling the approval right of the competition, from the development angle of the sports industry and the angle that the commercial competition changes from the government choice to the market choice after the decentralization of government power. The fourth part is the current situation of the development of the commercial basketball games after the cancellation of the approval right. This part summarizes the changes in the number and type of the commercial basketball events after the cancellation of the approval system, and analyzes the profit situation of the commercial basketball events. The fifth part is the case study-the series of the 2015 Sino-Portuguese International Basketball match. This part explains the main body, competition and profit of this competition. The sixth part is about the problems existing after the cancellation of the competition approval right, mainly including: the lack of integrity still exists; the restriction of other relevant administrative examination and approval system on the commercial basketball tournament; the operation ability of the main business needs to be improved; The difficulty of crisis management is further increased; the distribution of broadcast rights is difficult; the rate of return is low and the risk is high; the problem of talent shortage is prominent. The seventh part is to deal with the problems and difficulties after the cancellation of the competition approval rights, including: improve the relevant laws, regulations, establish a commercial sports events integrity supervision system, establish and improve the public service system and awareness; Improve the operating ability of the main business; deal with the sports crisis correctly; improve the quality of commercial basketball events; make full use of media marketing, profit income diversification; cultivate the compound type of commercial sports talent.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841

【相似文献】