基于麦肯锡7s模型对上海市拓展培训公司的研究
发布时间：2018-12-10 21:35
【摘要】：自拓展训练行业1994年引进北京,在我国已经发展了23年,曾经风靡于企业、学校、管理机构等社会各团体之中,成为我国体育产业的组成部分之一。2014年12月,国务院颁发的46号文对发展中的拓展培训市场带来新的发展机遇,如何运用这一政策机遇,克服发展中遇到的瓶颈成为当前拓展培训行业的一个重要命题。通过研究,对于上海市拓展培训公司有了更好的理解和认识,明确了上海市在这个阶段的发展水平,对上海市拓展培训公司的良性和健康发展具有一定的现实意义。本研究以上海市拓展培训公司为研究对象,运用文献资料法、问卷调查法、数理分析法等研究方法,对上海市拓展培训公司发展现状进行调查,并基于麦肯锡7s模型对上海市拓展培训公司在发展中存在的问题和发展策略进行研究,研究结果发现:上海市拓展培训公司发展比较迅速,发展的类型也比较多,但大都以有限责任公司为主;管理模式主要采用友情化管理模式;拓展培训公司制定的规章制度在时间、福利方面给予了员工工作的积极性;销售手段比较陈旧,依然处在电话、发传单样式;上海市拓展训练行业的客户消费能力在100-200元区间的比例比较大;大多数的上海市拓展培训公司把培训客户朝向了企事业单位;上海市拓展培训师本科学历最多,其次就是中专水平的,研究生和博士学历占的比例比较少。基于麦肯锡7s模型下,上海市拓展培训公司的问题主要有:组织结构缺乏前瞻性;制度处于人治状态,管理不规范随意性强;管理风格缺乏民主,科学态度;缺乏长远的战略目标;专业人才匮乏,人才储备不足;技能培训缺乏系统性;价值观不统一,部门协同差组织效率低。基于麦肯锡7s模型下,上海市拓展培训公司应该进行如下发展:建立健全培训公司的结构体系,选择合理的职能结构;在制度上给予保障,以良好的制度规制公司发展方向;打造优秀企业文化,坚持合理的管理风格;坚持以战略为指导,制定科学的远景与近期战略规划;实施人才兴储战略,建立人才梯次纵队;提供系统化的技能培训,创建学习型组织提升员工技能;培育优良的企业文化,塑造共同的价值观。
[Abstract]:Since the expansion training industry was introduced to Beijing in 1994, it has been developed for 23 years in our country. It has been popular among enterprises, schools, management organizations and other social groups, and has become one of the components of the sports industry in our country. Article 46 issued by the State Council brings a new development opportunity to the developing training market. How to make use of this policy opportunity and overcome the bottleneck encountered in the development has become an important proposition in developing the training industry. Through the research, the author has a better understanding and understanding of Shanghai Development training Company, defines the level of Shanghai's development at this stage, and has certain practical significance for the benign and healthy development of Shanghai Development training Company. This research takes Shanghai Development training Company as the research object, using the methods of literature, questionnaire, mathematical analysis and so on, to investigate the development status of Shanghai Development training Company. Based on the McKinsey 7s model, the problems and development strategies of Shanghai Development training Company are studied. The results show that Shanghai Development training Company develops rapidly and has many types of development. But most of them are limited liability companies. The management mode mainly adopts friendship management mode; expand the rules and regulations made by the training company to give employees the enthusiasm to work in the aspects of time and welfare; the sales means are relatively old, still in the telephone, flyer style; The proportion of customer consumption ability in the range of 100-200 yuan is relatively large in Shanghai, and most of the Shanghai development training companies turn their training customers to enterprises and institutions. The undergraduate degree of Shanghai extension trainer is the most, followed by the technical secondary school level, the proportion of graduate and doctorate degree is relatively small. Based on McKinsey 7s model, the problems of Shanghai Development training Company are as follows: lack of foresight in organizational structure, rule by man, irregular and arbitrary management, lack of democracy and scientific attitude in management style; Lack of long-term strategic goals; lack of professional talent, insufficient talent reserve; lack of systematic skills training; values are not unified, and the efficiency of departmental coordination is low. Based on McKinsey 7s model, Shanghai Development training Company should develop as follows: establish and perfect the structure system of the training company, choose the reasonable function structure, guarantee the system and regulate the development direction of the company with good system; Create excellent enterprise culture, adhere to a reasonable management style; adhere to the guidance of strategy, formulate a scientific long-term and short-term strategic planning; Provide systematic skills training, create learning organizations to enhance staff skills, cultivate excellent corporate culture, and shape common values.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
本文编号：2371232
[Abstract]:Since the expansion training industry was introduced to Beijing in 1994, it has been developed for 23 years in our country. It has been popular among enterprises, schools, management organizations and other social groups, and has become one of the components of the sports industry in our country. Article 46 issued by the State Council brings a new development opportunity to the developing training market. How to make use of this policy opportunity and overcome the bottleneck encountered in the development has become an important proposition in developing the training industry. Through the research, the author has a better understanding and understanding of Shanghai Development training Company, defines the level of Shanghai's development at this stage, and has certain practical significance for the benign and healthy development of Shanghai Development training Company. This research takes Shanghai Development training Company as the research object, using the methods of literature, questionnaire, mathematical analysis and so on, to investigate the development status of Shanghai Development training Company. Based on the McKinsey 7s model, the problems and development strategies of Shanghai Development training Company are studied. The results show that Shanghai Development training Company develops rapidly and has many types of development. But most of them are limited liability companies. The management mode mainly adopts friendship management mode; expand the rules and regulations made by the training company to give employees the enthusiasm to work in the aspects of time and welfare; the sales means are relatively old, still in the telephone, flyer style; The proportion of customer consumption ability in the range of 100-200 yuan is relatively large in Shanghai, and most of the Shanghai development training companies turn their training customers to enterprises and institutions. The undergraduate degree of Shanghai extension trainer is the most, followed by the technical secondary school level, the proportion of graduate and doctorate degree is relatively small. Based on McKinsey 7s model, the problems of Shanghai Development training Company are as follows: lack of foresight in organizational structure, rule by man, irregular and arbitrary management, lack of democracy and scientific attitude in management style; Lack of long-term strategic goals; lack of professional talent, insufficient talent reserve; lack of systematic skills training; values are not unified, and the efficiency of departmental coordination is low. Based on McKinsey 7s model, Shanghai Development training Company should develop as follows: establish and perfect the structure system of the training company, choose the reasonable function structure, guarantee the system and regulate the development direction of the company with good system; Create excellent enterprise culture, adhere to a reasonable management style; adhere to the guidance of strategy, formulate a scientific long-term and short-term strategic planning; Provide systematic skills training, create learning organizations to enhance staff skills, cultivate excellent corporate culture, and shape common values.
【学位授予单位】：山东体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
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