基于RMP理论分析甘孜州山地体育旅游产品开发
发布时间：2018-12-18 09:49
【摘要】：目前山地体育旅游市场的研究与实践探索处于起步阶段,关于山地旅游区如何适应市场打造比较完整的山地体育旅游产品体系,以及关于山地旅游中山地观光游、山地度假游和山地运动三个方面综合开发的文章较少,这为本文提供了一定的研究空间。本文采用文献资料与调查法,对甘孜州的山地体育旅游市场及产品进行现状调查。采用RMP分析理论分析得出甘孜州自资源综合性强种类多、资源开发状况不均衡,交通网络体系逐渐完善、资源对游客吸引力强;甘孜州山地体育旅游产业市场存在本省客群少、乏山地体育旅游品牌项目、政府管理缺失、缺乏户外救援、服务等保障体系;产品方面,目前甘孜州旅游产品的突出特点是观光旅游产品为主导,现有的山地体育旅游产品的不足。通过研究提出以下八点建议:1、确定旅游主题定位,塑造形象。经过在文中对甘孜州山地体育旅游产品开发的R性分析和M性分析,笔者认为将甘孜州山地体育旅游主题定位为“中国最美藏区山地体育度假目的地”最为合适。2、以市场为导向,明确目标客群。借鉴国外山地体育旅游市场发展的成功经验,将甘孜州山地体育旅游市场锁定以四川本省客源为主,国内其他区域客源为辅,欧美、港澳台、日本、韩国为主的海外市场次之。3、协调区域布局,分期工作重点。根据对甘孜州山地体育体育旅游资源的分布,将甘孜州山地体育旅游根据甘孜州户外体育资源禀赋条件,形成“123”的甘孜州山地体育旅游空间结构体系。4、适时适宜的打造赛事平台,助推山地体育旅游发展。甘孜州需要适时适宜的打造一个节庆赛事平台,借助这个平台推动甘孜州山地体育旅游长久、良好的发展。5、成立甘孜州山地体育旅游产业领导机构。明确职责,优化甘孜州山地体育旅游行业组织机构,成立一个各部门间的联席机构,即组建地方山地体育旅游产业发展领导小组,统筹协调,通力合作。6、明确相关的政策法规。因地制宜,制定区域山地体育旅游业发展的政策法规体系。1)加强基础设施建设的政策法规;2)改善投融资环境的政策法规;3)关注旅游人才的培育、引进的政策法规;4)健全各类山地体育旅游管理办法和规定;5)政府各部门要加强加强山地体育旅游行业管理,坚持依法治旅,加大执法力度。7、完善甘孜州山地体育旅游救援体系的建设。甘孜州虽拥有户外登山救援队,但其主要在康定市,在下面的县、镇上并没有,这导致了救援不及时。1)建议在州、县、乡(镇)点四个层面分别设置救援总队,救援分队,救援小队,救援点等四种层次规模的救援队伍;2)依托三大机场,构建立体救援网络体系;3)设置不同风险等级山地山峰进入标准;4)引入户外专业保险。8、甘孜州山地体育产品体系建设。笔者认为可以将甘孜山地体育旅游产品分为四大类:1)体育运动类产品;2)赛事类产品;3)休闲度假类;4)配套服务类。
[Abstract]:At present, the research and practice of mountain sports tourism market is in its infancy. It is about how mountain tourism areas adapt to the market and how to build a complete mountain sports tourism product system, as well as about mountain tourism in Zhongshan area. There are few articles on comprehensive development of mountain vacation and mountain sports, which provides some research space for this paper. The present situation of mountain sports tourism market and its products in Ganzi Prefecture was investigated by using the method of literature and investigation. By using the RMP analysis theory, it is concluded that Ganzi prefecture has many kinds of self-resources, unbalanced exploitation of resources, perfect traffic network system, and strong attraction to tourists. The mountain sports tourism industry market in Ganzi prefecture has few tourists in our province, lacking of mountain sports tourism brand, lack of government management, lack of outdoor rescue, service and so on. In terms of products, the outstanding characteristics of tourism products in Ganzi prefecture at present are tourism products dominated by tourism products, and the deficiencies of existing mountain sports tourism products. Through the study the following eight suggestions: 1, determine the tourism theme positioning, shape the image. Based on the R and M analysis of the development of mountain sports tourism products in Ganzi Prefecture, the author thinks that the theme of mountain sports tourism in Ganzi prefecture is the most suitable for "Mountain Sports Holiday destination in the most beautiful Tibetan region of China". Market-oriented, clear target customer groups. Referring to the successful experience of the development of the mountain sports tourism market in foreign countries, we lock in the mountain sports tourism market in Ganzi prefecture mainly from Sichuan province, supplemented by other domestic tourist sources, Europe and the United States, Hong Kong, Macao and Taiwan, Japan, the United States and Europe, Hong Kong, Macao and Taiwan, and Japan. South Korea-based overseas market followed. 3, coordination of regional layout, phased work focus. According to the distribution of mountain sports tourism resources in Ganzi Prefecture, according to the endowment conditions of outdoor sports resources in Ganzi Prefecture, this paper forms the spatial structure system of "123" mountain sports tourism in Ganzi Prefecture. Timely and appropriate to create a platform for the event, promote the development of mountain sports tourism. Ganzi Prefecture needs to create a suitable platform for the festival events, with the help of this platform to promote the mountain sports tourism in Ganzi Prefecture for a long time, good development. 5, set up a leading agency of sports tourism industry in Ganzi Prefecture. Clarify responsibilities, optimize the organization of sports tourism industry in Ganzi Prefecture, set up a joint organization among various departments, that is, set up a leading group for the development of the local mountain sports tourism industry, co-ordinate, coordinate, and cooperate with each other. Clarify relevant policies and regulations. According to local conditions, we should formulate policies and regulations for the development of regional sports tourism. 1) strengthen the policies and regulations of infrastructure construction, 2) improve the investment and financing environment, 3) pay attention to the cultivation of tourism talents, and introduce policies and regulations; 4) perfecting the management methods and regulations of all kinds of mountain sports tourism; 5) all government departments should strengthen the management of mountain sports tourism industry, persist in administering tourism according to law, strengthen law enforcement, and improve the construction of mountain sports tourism rescue system in Ganzi Prefecture. Although Ganzi Prefecture has an outdoor mountaineering and rescue team, it is mainly located in Kangding City. There are no rescue teams in the following counties or towns. This has led to the lack of timely rescue. 1) it is suggested that rescue teams and rescue teams should be set up at four levels: state, county, and township (town). Rescue teams, rescue sites and other four levels of rescue teams; 2) based on the three major airports, to build a three-dimensional rescue network system; 3) to set up the entry standards of mountain peaks with different risk levels; 4) to introduce outdoor professional insurance; 8, to build the sports product system in Ganzi Prefecture. The author thinks that the sports tourism products of Ganzi Mountain can be divided into four categories: 1) sports products; 2) sports products; 3) leisure vacations; 4) supporting services.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
本文编号：2385673
[Abstract]:At present, the research and practice of mountain sports tourism market is in its infancy. It is about how mountain tourism areas adapt to the market and how to build a complete mountain sports tourism product system, as well as about mountain tourism in Zhongshan area. There are few articles on comprehensive development of mountain vacation and mountain sports, which provides some research space for this paper. The present situation of mountain sports tourism market and its products in Ganzi Prefecture was investigated by using the method of literature and investigation. By using the RMP analysis theory, it is concluded that Ganzi prefecture has many kinds of self-resources, unbalanced exploitation of resources, perfect traffic network system, and strong attraction to tourists. The mountain sports tourism industry market in Ganzi prefecture has few tourists in our province, lacking of mountain sports tourism brand, lack of government management, lack of outdoor rescue, service and so on. In terms of products, the outstanding characteristics of tourism products in Ganzi prefecture at present are tourism products dominated by tourism products, and the deficiencies of existing mountain sports tourism products. Through the study the following eight suggestions: 1, determine the tourism theme positioning, shape the image. Based on the R and M analysis of the development of mountain sports tourism products in Ganzi Prefecture, the author thinks that the theme of mountain sports tourism in Ganzi prefecture is the most suitable for "Mountain Sports Holiday destination in the most beautiful Tibetan region of China". Market-oriented, clear target customer groups. Referring to the successful experience of the development of the mountain sports tourism market in foreign countries, we lock in the mountain sports tourism market in Ganzi prefecture mainly from Sichuan province, supplemented by other domestic tourist sources, Europe and the United States, Hong Kong, Macao and Taiwan, Japan, the United States and Europe, Hong Kong, Macao and Taiwan, and Japan. South Korea-based overseas market followed. 3, coordination of regional layout, phased work focus. According to the distribution of mountain sports tourism resources in Ganzi Prefecture, according to the endowment conditions of outdoor sports resources in Ganzi Prefecture, this paper forms the spatial structure system of "123" mountain sports tourism in Ganzi Prefecture. Timely and appropriate to create a platform for the event, promote the development of mountain sports tourism. Ganzi Prefecture needs to create a suitable platform for the festival events, with the help of this platform to promote the mountain sports tourism in Ganzi Prefecture for a long time, good development. 5, set up a leading agency of sports tourism industry in Ganzi Prefecture. Clarify responsibilities, optimize the organization of sports tourism industry in Ganzi Prefecture, set up a joint organization among various departments, that is, set up a leading group for the development of the local mountain sports tourism industry, co-ordinate, coordinate, and cooperate with each other. Clarify relevant policies and regulations. According to local conditions, we should formulate policies and regulations for the development of regional sports tourism. 1) strengthen the policies and regulations of infrastructure construction, 2) improve the investment and financing environment, 3) pay attention to the cultivation of tourism talents, and introduce policies and regulations; 4) perfecting the management methods and regulations of all kinds of mountain sports tourism; 5) all government departments should strengthen the management of mountain sports tourism industry, persist in administering tourism according to law, strengthen law enforcement, and improve the construction of mountain sports tourism rescue system in Ganzi Prefecture. Although Ganzi Prefecture has an outdoor mountaineering and rescue team, it is mainly located in Kangding City. There are no rescue teams in the following counties or towns. This has led to the lack of timely rescue. 1) it is suggested that rescue teams and rescue teams should be set up at four levels: state, county, and township (town). Rescue teams, rescue sites and other four levels of rescue teams; 2) based on the three major airports, to build a three-dimensional rescue network system; 3) to set up the entry standards of mountain peaks with different risk levels; 4) to introduce outdoor professional insurance; 8, to build the sports product system in Ganzi Prefecture. The author thinks that the sports tourism products of Ganzi Mountain can be divided into four categories: 1) sports products; 2) sports products; 3) leisure vacations; 4) supporting services.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05
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