里约奥运会我国公共外交路径研究

发布时间：2018-12-22 08:22

【摘要】：国际交往中,公共外交因符合我国当前国际形势需要而受到广泛关注。体育是全球“通用语言”,外交效益日益提升,将公共外交理论运用于体育领域恰逢其时。本文以里约奥运会为研究基点,通过采用文献资料法和案例分析法,旨在探讨如何通过体育公共外交让国际社会更好的认识和接纳中国,提升中国的国家形象和国际地位。本文对我国体育公共外交的相关研究进行了回顾。然后以里约奥运会为实证案例,具体分析我国的体育公共外交路径,对我国体育公共外交的理论进行了思考,归纳出我国体育公共外交的路径特点。最后解剖其所存在的问题,并针对里约奥运会公共外交现存的问题,提出具体、可行的对策。本文得出的结论有:1.里约奥运会上,我国体育公共外交主要有六条路径发挥作用:(1)运动员成为我国体育共外交最大“王牌”(2)我国国际裁判助力提升话语权(3)“中国制造”闪耀里约奥运(4)新时代我国媒体积极传播“中国好声音”(5)中国民众成为我国公共外交的重要力量(6)政府是的公共外交的领导者。2.里约奥运会上,我国体育公共外交存在的不足主要表现在:(1)我国际体育巨星的缺失让公共外交失色不少(2)我国陷入体育话语权缺失地困境(3)硬实力制造缺乏“大国工匠”,软实力制造缺乏厚度(4)我国媒体面临“国内强”和“国外弱”的矛盾(5)部分国人热情有余,理性相对不足(6)政府需加强体育公共外交理论的建设和完善工作机制。3.我国体育公共外交路径特点是:(1)目标是得天下民心(2)方法是“以和为贵”(3)方式是从单一路径到多元路径融合(4)流程上是从认知、理解到接受、融合(5)目的是维护国家利益、促进世界和平。4.里约奥运会对我国体育公共外交路径的启示:(1)我国需要培养优秀“体育大使”(2)提升体育国际话语权亟需“朝中有人”(3)企业需要担当起公共外交之重任(4)增强媒体在国际上存在感是必行之路(5)中国公共外交需要有世界公民心态和中国智慧(6)政府需加强体育公共外交理论的建设;
[Abstract]:In international communication, public diplomacy is widely concerned because it meets the needs of China's current international situation. Sports is the universal language in the world, and diplomatic benefits are improving day by day. It is timely to apply the theory of public diplomacy to the field of sports. Based on the study of the Rio Olympic Games, this paper aims to explore how to make the international community better understand and accept China through public diplomacy of sports, and promote China's national image and international status by using the method of literature and case analysis. This article has carried on the review to our country sports public diplomacy related research. Then taking the Rio Olympic Games as an empirical case, this paper concretely analyzes the path of China's sports public diplomacy, thinks about the theory of our country's sports public diplomacy, and sums up the characteristics of our country's sports public diplomacy. Finally, it analyzes the existing problems, and puts forward concrete and feasible countermeasures against the existing problems of public diplomacy in Rio Olympic Games. The conclusions of this paper are as follows: 1. At the Rio Olympics, China's sports public diplomacy has six main ways to play its role: (1) athletes become the biggest "trump card" of Chinese sports Communist diplomacy (2) China's international referees help promote the right of speech (3) "made in China" sparkles in Rio Olympic Games (4) New era Chinese media actively spread "The Voice of China" (5) the Chinese people become an important force in China's public diplomacy (6) the government is the leader of public diplomacy. 2. At the Rio Olympics, The shortcomings of our country's sports public diplomacy are as follows: (1) our lack of international sports superstars makes public diplomacy discolored. (2) our country is caught in the dilemma of lack of sports discourse rights. (3) hard power manufacturing lacks "great country craftsman". Lack of thickness of soft Power (4) the Chinese media are faced with the contradiction between "domestic strength" and "foreign weakness" (5) some Chinese people are more than enthusiastic. The relative lack of rationality (6) the government should strengthen the construction of sports public diplomacy theory and improve the working mechanism. 3. The characteristics of China's sports public diplomacy path are as follows: (1) the goal is to win the hearts and minds of the people in the world (2) the method is "peace is the most important" (3) the way is from single path to multi-path fusion (4) the process is from cognition, understanding to acceptance. Integration (5) aims at safeguarding national interests and promoting world peace. 4. The inspiration of Rio Olympic Games to China's sports public diplomacy path: (1) China needs to cultivate excellent "sports ambassadors" (2) the promotion of sports international discourse is in urgent need of "Chinese and Chinese people" (3) enterprises need to take on the role of "outside the public" (4) it is necessary to strengthen the sense of international existence of the media. (5) China's public diplomacy needs to have the mentality of world citizens and the wisdom of China (6) the government needs to strengthen the construction of the theory of sports public diplomacy;
【学位授予单位】：武汉体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.78

【相似文献】